Product Description
What does commercialisation mean for the future of sport?
Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game.
Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport:
· The sports industry
· The public sector
· The commercialisation of 'amateur' sport
· Sport and television
· Sports sponsorship
There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place. ... Read more

Product Description

Product Description

If you want to know how something is done, why not ask an expert? For Real Sports Reporting, journalist Abraham Aamidor recruited top sportswriters and editors from major media outlets, including the Chicago Tribune, Orlando Sentinel, St. Louis Post-Dispatch, Denver Post, and Indianapolis Star, to write about their experiences and lessons learned. The result is an engaging, informative, highly personal look at the real-life work of the sports journalist. Chapters devoted to baseball, football, basketball, soccer, golf, and other sports give readers the inside story on what it's like to cover a beat. Full-text articles provide samples of the contributors' published work, followed by fresh and candid critiques by the authors themselves. Issue-oriented chapters address topics ranging from covering college, professional, or small-town sports, to ethical dilemmas in reporting, coverage of women's sports, and racism in sports. With all the immediacy of an informal chat with the country's leading sportswriters, this book is a valuable guide for beginning journalists and aspiring sports reporters. It provides sports fans in general with a fascinating view behind the headlines.

Contributors:Abraham AamidorElliott AlmondMark AmbrogiLarry AmesLarry AndersonBill BuchalterJohn CherwaPat FordeScott FrenchJeff GordonBob HammelMelanie HauserPhilip HershGarry HowardMichelle KaufmanDick MittmanTim PovtakNelson PriceDanny RobbinsJim RossowSteve SalernoAdam SchefterHoward SinkerJay Weiner

Customer Reviews (1)

Editor explains why this is a strong book.
Contributors to "Real Sports Reporting" include Michelle Kaufman of The Miami Herald; Jeff Gordon of the St. Louis Post-Dispatch; Tim Povtak and John Cherwa of the Orlando Sentinel; Adam Schefter of the Denver Post; Jay Weiner of the Minneapolis Star Tribune; Philip Hersh of Chicago Tribune; Pat Forde of The Louisville Courier-Journal; Scott French of Soccer America magazine, and several other top-drawer, veteran sports writers at major print media. Each Contributor writes only about his or her respective beat and/or special concern - there is simply no filler here. The book is not for beginners - it doesn't patronize your love of sport - but rather tells you how it is, and how to cover a beat or deal with other real issues in the world of sports reporting. Topics covered include auto racing, tennis, baseball, football, basketball, Olympic sports, soccer, golf, hockey, investigative reporting in sports, racism in sports, differences between covering high school and college sports, and more. ... Read more

Product Description
Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic.

The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as:

• Sport as entertainment: the role of mass communications
• The manufacture of sports news for the daily press
• The televised sports manhood formula
• Women, sport and globalization
• Sport on the information superhighway
• Advertising sportswear to black audiences
• Mega-events and media culture: sport and the Olympics

Product Description
Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Gary Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Focusing on figures like Muhammad Ali and David Beckham, Whannel shows how growing media coverage has helped produce a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. ... Read more

Product Description
Televised sport is enormously popular; the last few years have seen increases both in the variety of sports covered and the amount of airtime devoted to sports broadcasts. This book is a study of the role of television in popularizing sports - American football, for example, is now widely covered and gaining worldwide audiences - and also the influence it has had sports already receiving a lot of coverage, such as soccer, motor racing, tennis and cricket. The book discusses the effects of increased professionalism, commercial interests and the role of politics in sport, as well as analyzing the techniques used in sports broadcasts - video gadgetry, music, graphics - to reveal how carefully packaged televised sport has become. ... Read more

Product Description
Former Sydney Kings' captain and triple Olympian Damian Keogh dissects one of Australia's first privately owned sporting organizations to offer an insight into a world where business and sport are entwined. From his position as a 16-year old veteran of the National Basketball League, promotional whizz-kid and media commentator, Damiam Keogh delves into the contrasting motivations and covert games played out behind the scenes of modern Australian sport. This book is set against the backdrop of eight years of underachievement, controversy and profitability following the Sydney Kings' formation in 1988. The reader witnesses the fragile bond between coaches and teammates in a world of increasingly higher stakes, surveys the manipulation and collusion that goes on between clubs and the media, and scrutinizes the link between clubs and their sponsors, the reak "kings" of contemporary sport. ... Read more

Product Description
Inside the Minds: The Legal Side of Entertainment, Sports, and Media is an authoritative, insider's perspective on the laws that shape these industries, the characteristics and capabilities of the successful practitioner, and the future of these legal disciplines, on a global scale.Featuring Department Heads, Group Chairs, and Leading Partners, all representing some of the nation's top firms, this book provides a broad, yet comprehensive overview of these practice areas, discussing the current shape and future state of these unique industries, as well as the laws that outline, influence and regulate them. Addressing the challenges, intricacies, and rewards of representing high profile clients – musicians, sports teams, and publishing houses alike – as well as the underlying complexities of contracts and strategic negotiations, raising critical points around keeping up with the latest technological advances and ever-changing laws, these authors articulate the finer points around entertainment now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as experts offer up their thoughts around the keys to success within these fascinating practice areas – where law and entertainment intersect. ... Read more

Product Description
Describes the history, equipment, and techniques involved in the sport of kayaking. ... Read more

Product Description

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will increasingly play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in communication studies, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Product Description
Details the history, equipment, techniques, and competitions of bicycling. ... Read more

Product Description
Presents some of the history, equipment, competitors, and competitions in the sport of sailboat racing. ... Read more

Product Description
The phenomenal popularity of college athletics owes as much to media coverage of games as it does to drum-beating alumni and frantic undergraduates. Play-by-play broadcasts of big college games began in the 1920s via radio, a medium that left much to the listener's imagination and stoked interest in college football. After World War II, the rise of television brought with it network-NCAA deals that reeked of money and fostered bitter jealousies between have and have-not institutions. In Play-by-Play: Radio, Television, and Big-Time College Sport noted author and sports insider Ronald A. Smith examines the troubled relationship between higher education and the broadcasting industry, the effects of TV revenue on college athletics (notably football), and the odds of achieving meaningful reform.

Beginning with the early days of radio, Smith describes the first bowl game broadcasts, the media image of Notre Dame and coach Knute Rockne, and the threat broadcasting seemed to pose to college football attendance. He explores the beginnings of television, the growth of networks, the NCAA decision to control football telecasts, the place of advertising, the role of TV announcers, and the threat of NCAA "Robin Hoods" and the College Football Association to NCAA television control. Taking readers behind the scenes, he explains the culture of the college athletic department and reveals the many ways in which broadcasting dollars make friends in the right places. Play-by-Play is an eye-opening look at the political infighting invariably produced by the deadly combination of university administrators, athletic czars, and huge revenue. ... Read more

Product Description
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals.

The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:

•The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations
•A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning
•The history of sport public relations and how it is evolving
•The foundations for effective media relations in sport, including information services and organizational media
•The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)
•The diverse forms of community relations practice and how such programs can generate revenue for sport organizations
•The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relations

Sport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. Through "Insights From a Professional" sidebars, readers learn what sport communication work is like, what tasks and dilemmas they will face, and what opportunities are available in the industry. Other sidebars present real-life examples and historical events that show how sport communication has evolved and the vital role it plays in effective sport management. Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material.

In addition, Sport Public Relations: Managing Organizational Communication presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. Readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices, which will result in better relationships between sport organizations and their key publics. ... Read more

Customer Reviews (2)

Good condition as stated.
The books came in excellent condition ..nice packaging. I ordered this book and required standard shipping.It took only 2 weeks to reach me ..that was excellent..(normally it takes 6-8 weeks)This saves me a lot for the shipping cost.

good book
actually I haven't read the book yet~but the condition is good though it is used ... Read more

Product Description
A compelling analysis of stadium history, exploring the intersection of civic leadership, sporting institutions, and media coverage to reveal cultural attitudes that transcend sport.

Stadium construction has altered the physical landscape of many major metropolitan areas throughout North America and has had a profound psychological and economic impact on these urban centers. How athletic facilities have been constructed, from the ritual-centered beginning of stadium construction in ancient Greece to large-scale construction of professional sports facilities in present day global centers, reveals a culture’s values and priorities and how it defines its recreational needs.

With in-depth analysis and research, Robert C. Trumpbour examines the political institutions, commercial entities, civic leadership, and media organizations that influenced new stadium construction. The author analyzes three significant recent historical periods: the Progressive Era, when modern fireproof stadiums were first built; the late 1960s and early 1970s, when multipurpose stadiums were built in downtown areas to promote urban redevelopment; and the late 1990s, when retro ballparks were designed to accommodate commercial and entertainment space. Charting this evolution, Trumpbour convincingly argues that there has been a dramatic shift in the role of the media, with media access emerging as a vital element in setting the ground rules for the stadium construction debate. Written in lucid, jargon-free prose, this book combines a detailed history of stadium construction with an analysis of current stadium issues. ... Read more

Product Description

This text covers the full experience of sports writing. Authors Wayne Wanta and Scott Reinardy approach the topic using their own professional experience as sports writers and editors to give students a realistic view of the sports writing profession. After the overview and introduction to sports journalism, the authors move into the stages of article writing, organized around article beginnings, middles, and endings. The text also covers other types of sports stories, such as columns, profiles, and news, and addresses style and ethics issues. It provides students with a full understanding of how to produce quality content for sports stories, as well as offer insights as to what to expect in the sports reporter position.