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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2004. The length of the article is 390 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Favorite rides: Connecticut River.(NEWS + NOTES)(personal watercraft rides)
Author: Jay Sullivan
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2004
Publisher: Ehlert Publishing Group
Page: 14(1)

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This digital document is an article from Powersports Business, published by Thomson Gale on September 25, 2006. The length of the article is 482 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: New PWC sales climb in 2005.(personal watercraft)
Author: Gale Reference Team
Publication: Powersports Business (Magazine/Journal)
Date: September 25, 2006
Publisher: Thomson Gale
Volume: 9Issue: 13Page: S56(1)

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This digital document is an article from Trailer Boats, published by Ehlert Publishing Group on May 1, 1999. The length of the article is 2843 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Personal watercrafts are inundated by criticisms on their safety and effect on the environment. Activists and government officials have heigtened regulations on the use of this water vehicle. Manufacturers, however, have responded by creating safer models with reduced noise production.

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Title: PWCs on the firing line.(criticisms on the personal watercraft)
Author: John Cacciutti
Publication: Trailer Boats (Magazine/Journal)
Date: May 1, 1999
Publisher: Ehlert Publishing Group
Volume: 28Issue: 5Page: 46(5)

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2004. The length of the article is 870 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Tools of the trade.(Gear Up!)(personal watercraft spares, accessories)(Buyers Guide)
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2004
Publisher: Ehlert Publishing Group
Page: 30(2)

Article Type: Buyers Guide

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2005. The length of the article is 2051 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Ride it? Or drive it? We give Joe Average family ten grand ... and the choice of a boat or a PWC. Which will they choose?(personal watercraft)
Author: Brodie Harvey
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2005
Publisher: Ehlert Publishing Group
Page: 30(4)

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This study covers the world outlook for personal watercraft across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

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This digital document is an article from Powersports Business, published by Ehlert Publishing Group on January 24, 2005. The length of the article is 1296 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: PWIA board appoints new executive director.(PWC)(Personal Watercraft Industry Association)(Interview)
Author: Jeff Hemmel
Publication: Powersports Business (Magazine/Journal)
Date: January 24, 2005
Publisher: Ehlert Publishing Group
Volume: 8Issue: 2Page: 42(1)

Article Type: Interview

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2004. The length of the article is 342 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Boys II men: the Boys of Summer defined an era in PWC racing.(PERSONALITY)(personal watercraft)(Brief Article)
Author: Jeff Hemmel
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2004
Publisher: Ehlert Publishing Group
Page: 16(1)

Article Type: Brief Article

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2005. The length of the article is 1086 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Recon ride Group K's formula for a Super Jet re-set.(personal watercraft)
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2005
Publisher: Ehlert Publishing Group
Page: 44(2)

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WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for personal watercraft is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adju ... Read more

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on October 1, 2006. The length of the article is 761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Out of this world: PWC play larger role in one of the best events on water--the Lake Rescue Shootout.(personal watercraft )
Author: Jason Johnson
Publication: Watercraft World (Magazine/Journal)
Date: October 1, 2006
Publisher: Ehlert Publishing Group
Volume: 20Issue: 6Page: 46(3)

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This digital document is an article from Watercraft World, published by Thomson Gale on May 1, 2007. The length of the article is 437 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Freeriders get tricky in Joe Kenney benefit.(NEWS AND INFORMATION FROM THE WORLD OF PERSONAL WATERCRAFT)
Author: Gale Reference Team
Publication: Watercraft World (Magazine/Journal)
Date: May 1, 2007
Publisher: Thomson Gale
Volume: 21Issue: 3Page: 18(2)

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on July 1, 2004. The length of the article is 457 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Bad, bad battery.(TECH DOCTOR)(personal watercraft maintenance)
Publication: Watercraft World (Magazine/Journal)
Date: July 1, 2004
Publisher: Ehlert Publishing Group
Page: 12(1)

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This digital document is an article from Powersports Business, published by Thomson Gale on August 15, 2005. The length of the article is 1333 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: U.S. PWC sales up 9% through May: May sales up 8%. Preliminary June sales indicate 25% gain.(personal watercraft)
Author: Dave Crocker
Publication: Powersports Business (Magazine/Journal)
Date: August 15, 2005
Publisher: Thomson Gale
Volume: 8Issue: 11Page: 3(1)

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This digital document is an article from Trailer Boats, published by Thomson Gale on November 1, 2005. The length of the article is 455 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Getting personal: fishing aboard personal watercraft.(Dock Talk)
Author: John Cacciutti
Publication: Trailer Boats (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 35Issue: 11Page: 20(2)

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This digital document is an article from Watercraft World, published by Thomson Gale on March 1, 2007. The length of the article is 610 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: To protect and serve: personal watercraft have become an invaluable tool for the scientists at Mote Marine Laboratory.(NEWS AND INFORMATION FROM THE WORLD OF PERSONAL WATERCRAFT)
Author: Jeff Hemmel
Publication: Watercraft World (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 21Issue: 2Page: 12(2)

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This digital document is an article from Watercraft World, published by Ehlert Publishing Group on September 1, 2005. The length of the article is 1719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Pump it up: supercharger vs. turbo? Not so much, really. More like ...(personal watercraft)
Publication: Watercraft World (Magazine/Journal)
Date: September 1, 2005
Publisher: Ehlert Publishing Group
Page: 34(6)

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