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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 1145 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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This digital document is an article from New Dictionary of the History of Ideas, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 3891 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.The publication of the New Dictionary of the History of Ideas marks the return of a reference work that is an essential tool to make the often complex history of what we think accessible to students and general readers. The original 1974 Dictionary of the History of Ideas has long been admired as a landmark document encapsulating the thinking of an era. This thoroughly re-envisioned New Dictionary of the History of Ideas brings fresh intelligence and a global perspective to bear on timeless questions about the individual and society. A distinguished team of international scholars explore new thinking in areas previously covered (communism, linguistics, physics) and present cross-cultural perspectives on more recent topics such as postmodernism, deconstruction and post-colonialism ... Read more

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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 10148 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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The Italian mathematician Mario Pieri (1860-1913) played an integral part in the research groups of Corrado Segre and Giuseppe Peano, and thus had a significant, yet somewhat underappreciated impact on several branches of mathematics, particularly on the development of algebraic geometry and the foundations of mathematics in the years around the turn of the 20^th century. This book is the first in a series of three volumes that are dedicated to countering that neglect and comprehensively examining Pieri’s life, mathematical work and influence in such diverse fields as mathematical logic, algebraic geometry, number theory, inversive geometry, vector analysis, and differential geometry.

The Legacy of Mario Pieri in Geometry and Arithmetic introduces readers to Pieri’s career and his studies in foundations, from both historical and modern viewpoints, placing his life and research in context and tracing his influence on his contemporaries as well as more recent mathematicians. The text also provides a glimpse of the Italian academic world of Pieri's time, and its relationship with the developing international mathematics community. Included in this volume are the first English translations, along with analyses, of two of his most important axiomatizations—his postulates for arithmetic, which Peano judged superior to his own; and his foundation of elementary geometry on the basis of point and sphere, which Alfred Tarski used as a basis for his own system.

Combining an engaging exposition, little-known historical information, exhaustive references and an excellent index, this text will be of interest to graduate students, researchers and historians with a general knowledge of logic and advanced mathematics, and it requires no specialized experience in mathematical logic or the foundations of geometry.

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The intuitive concept of consequence, the notion that one sentence follows logically from another, has driven the study of logic for more than two thousand years. But logic has moved forward dramatically in the past century - largely as a result of bringing mathematics to bear on the field. The infusion of mathematically precise definitions and techniques has turned a field dominated by homely admonitions into one characterized by illuminating theorems. The aim of this book is to correct a common misunderstanding of one of the most widely used techniques of mathematical logic. Central to the received view is Tarski's model-theoretic analysis of logical consequence, which Etchemendy argues is fundamentally mistaken. Save indirectly, by those who question classical principles, this standard analysis has gone unchallenged for half a century, with the result that it has come to seem a piece of common knowledge. Etchemendy's critique will shatter the complacency. ... Read more