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Product Description
The book has no illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from the publisher's website (GeneralBooksClub.com). You can also preview excerpts of the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Volume: 1; Original Publisher: sold by T. Cadell, London; and W. Creech, Edinburgh; Publication date: 1792; Subjects: Necessity (Philosophy); Causation; Philosophy; Philosophy / General; Philosophy / Epistemology; Philosophy / Free Will ... Read more

Product Description
This is a reproduction of a book published before 1923.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process.We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

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"Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy."-- Richard Costello, Manager, Corporate Marketing Communications General Electric Company"Advertising agencies need to demonstrate the value of their work to clients who are skeptical about the power of advertising to build brands. Jim Gregory's work has helped shed light and understanding on this dynamic process as it relates to corporate advertising." -- O. Burtch Drake, PresidentAmerican Association of Advertising Agencies"Leveraging the Corporate Brand explains in elegant detail marketing's impact on the company's source of wealth--its reputation." -- Charles Fombrun, Research Professor of ManagementStern School of Business, New York University"Jim Gregory's book will be extremely useful to senior public relations executives charged with the responsibility of nurturing and protecting their company's corporate brand." -- Robert D. Ferris, President, Corporate & Investor RelationsRuder Finn, Inc."As companies reposition themselves to do business in the new century, this book will go a long way in helping management understand there is a real and measurable value to their corporate brand communications." -- Paul H. Alvarez, former CEOKetchum Communications, Inc."Well-managed corporate brands should provide value for divisional marketing efforts. Using the methods outlined in this book, Jim Gregory's firm helped LIS assess the ROI of our division's advertising." -- Sanford C. Schulert, Director, Marketing CommunicationsAmoco Chemicals ... Read more

Customer Reviews (3)

A master of his art
Jim's broad knowledge of the corporate branding world is second to none.He masterfully paints a portrait of the elusive world of corporate identity and gives the reader a glimpse of the thinking behind the valuation methodology which has made his work so cutting edge.This book is a MUST READ for anyone who is serious about the field of corporate image and brand identity, particularly as it relates to the marketing research arena.

Voodoo Marketing through and through
I bought this book because it promised "the value of the corporate brand can be measured". Gregory was going to identify "how to use objective, quantitative methods to measure and leverage the value of acompany's name". Indeed: chapter two is even titled "thecorporate branding index: attaining the holy grail." I thought, hey,this is going to be really interesting. Oh, and did I mention he promised a"hard-nosed methodology"? Gregory's solution: the value of acorporate brand is determined the interplay of a.) "the level ofadvertising support of the brand" (O.k., nothing new here) b.)"financial measurement reflecting revenue, earnings, and stockperformance" (not exactly a revelation either) c.) and now get this:"measure of reputation BASED ON A PROPRIETARY FORMULA USING OURPROPRIETARY DATABASE" Can you believe this guy? The rest of this bookis a badly written (why does he have to use so many adjectives?) collectionof well-known marketing anecdotes. For some truly insightfull work, look tothe publications of the Aakers and Kellers of this world.

A pro looks at one of corporate America's hottest topics.
Jim Gregory has captured the essence of one of corporate Amerioca's hottest topics. His broad overview of the corporate brand landscape will provide any forward looking manager insights on what they should be doing to protect their image and the value of their company name. Loaded with real-world examples, and laced with practical applications, it is very good reading for those who are planning to compete on the world marketplace in the new millenium ... Read more

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Written for the general reader with an interest in geology, natural history, and the early explorations of the highest part of California s Sierra Nevada range, this book is also an indispensable guide for visitors to Sequoia and Kings Canyon National Parks and adjacent areas. Maps, photographs, and geologic guides help visitors understand the formation of the awesome natural features before them. The region was one of the last parts of the United States to be explored, and it was only during the Civil War that the first scientific party attempted a reconnaissance map of the region. They discovered, in the process, that it included the highest mountain then in the United States, Mount Whitney. The book describes the arduous travels of the early explorers, including John C. Fremont and John Muir, and weaves the history of exploration together with modern geologic concepts to show the early naturalists contributions to geologic thought. Throughout, all terms that may be unfamiliar to non-geologists are simply and succinctly defined, and the book is richly punctuated with anecdotes, tales, myths, and biographical sketches of colorful characters associated with the region. ... Read more

Customer Reviews (7)

A somewhat narrow defintion of exploring
The author of Exploring the Highest Sierra first backpacked across Sequoia National Park, via Mt. Whitney, in 1947. He went on to earn a PhD in geology with his research based on the geologic structure of the highest Sierra - the crest from Mt. Langley on the south through the Palisades region to the north that includes all of the Sierra's 14,000' peaks and a sea of other high mountains, lakes and meadows - and then had a long, successful career as a research geologist with the U.S. Geological Survey. He clearly loves and is highly expert about this mountain range, the highest in the 48 coterminous United States, and the surrounding Sequoia-Kings Canyon National Park.

My personal experience in this region consists of three backpacking trips - including peak bagging and off trail travel - that totaled perhaps three weeks within the so-called Highest Sierra.I looked forward to reading this 427-page book, which has very wide margins and lots of blank space, in hopes of not just learning more about it but to get ideas and inspirations for additional "explorations" of the area on my own. Unfortunately the book turned out to be less than I hoped for.

Nearly a third of the pages are devoted to chapters about the original Euro-American exploration and mapping of the region, especially the 1860s-90s work of the California Geological Survey and the U.S. Geological Survey and its predecessors. Apart from the detailed coverage of progressively more accurate mapping efforts over the years, most of the characters - Whitney, King, Hoffman, Muir, etc. - are well know to anyone who is generally familiar with the 19th Century exploration of the Sierra (all of them explored and mapped the Yosemite region and elsewhere in the Sierra). These chapters have a lot of interesting photographs of the explorers, their equipment and so forth that I haven't seen elsewhere.

The remaining chapters are mostly hard core geology.And much of it is very technical to the lay reader.There are a lot of aerial photographs originally taken to document the region for mapping or geologic research, detailed photographs of rock strata and structures and numerous textbook-type graphs and charts of geologic phenomenon.A typical exhibit (6.21 in the 54-page chapter titled Granitic Rocks) consists of a set of eight graphs - admittedly incomprehensible to me - that plot the occurrence of silica (SiO2) against eight different chemicals found in hundreds of rock samples throughout the region's mountains. There are dozens of similar charts, graphs and scattergrams.I have to rate a lot of this information as either inaccessible or simply technical overkill for the non-geologist.It's far more detailed than most non-geologist visitors to the region will ever want to know.

This author's idea of an "exploration" of the highest Sierra is almost exclusively geologists and geology. There is virtually nothing about plants, animals, lakes, weather, wildfire, etc., etc. And nary a description of a mountaintop sunrise, a flowery meadow or any of the other charms that still make "exploring" this region so attractive to hikers, riders, climbers and skiers today.

Recommended to anyone seeking an overview of 19th Century geologic study and mapping along with a textbook on the geologic phenomenon - especially rock structure and chemistry - of the highest portion of the south-central Sierra Nevada mountains of California. Not recommended for those who want a generalized natural history overview of the region or want ideas and inspiration for planning their own trips into the high country of Sequoia and Kings Canyon National Park.I note that most of the other reviewers of this book who rate it higher than I do seem to be professional geologists.And although Amazon does not seem to be stocking this, it can be found at the Yosemite Association's online bookstore.

One to Keep and Refer to For the Rest of Your Life
James Moore has compiled a fantastic account of the earliest history, exploration, mapping, mining, politics and geology of the Seqouia - Kings Canyon National Parks area. This book, more so than any other that I have read on the Sierra, provides insights into the people, the origin of geographic names and the forces and interests that drove the people into the high Sierra region. A fascinating look at the barometric and surveying tools that were lugged to the top of the highest peaks is given and a historical account of the ever increasing accuracy of the maps and just how close the original estimates were. True to his profession, Moore then goes into an in-depth discussion of the current understanding of the geologic history of the region. This discussion will be a great interest to those with a casual to serious interest in geology and will provide a greater awareness for your next trip into the area. It held me, a retired geologist, captive and will remain on my shelf as one of my most treasured references.

A successor to Francois Matthes
Moore's book is the result of a lifetime spent studying and mapping the geologic structures of the Sierra. It is an incredible achievement and an important contribution to a detailed understanding of the geology of the Sierra for the amateur naturalist. As literature and science, it's a worthy successor to Matthes's Geologic History of the Yosemite Valley (USGS Prof. Paper #160). He includes terrific chapters on the work of the first scientists to study the range and then describes current knowledge about the creation of the Sierra: from the collision of tectonic plates to the retreat of the last glaciers.

As an added bonus, Moore includes an appendix with detailed geologic comments for stopping points along several roads and trails in the Sequoia-Kings area: Highway 180 from Clovis to Cedar Grove; Highway 198 from Visalia and over the Generals Highway; the Mineral King road; the High Sierra Trail from Lodgepole to it's intersection with the John Muir Trail near Mt. Whitney; and, the John Muir Trail from Mt. Whitney to where it leaves Kings Canyon in the Evolution Valley region, 100 miles north.

Although Moore concentrates his narrative mostly to the area of Sequoia and Kings Canyon National Parks (where, as luck would have it, I work as a ranger), anyone interested in the geology of the Sierra would find this book useful for its explanation of the major granitic and metamorphic structures we see throughout the range. It's large format makes it unlikely you'd want to slip it into your backpack as a field guide. It's also probably of interest only to the serious amateur, though I think it's photos and organization make it accessible to a beginner who might just want to skim some of the detailed sections.

If you're interested in the Sierra Nevadas, this is for you!
This is an excellent book!The geology portion is easily understandable for the layman, yet still interesting enough for the professional geologist.The great historical and geological infromation make this a wonderful resource for anyone spending any time in the Sierra Nevadas.If you have any interest in geology and history, and you intend to spend any time in the Sierra Nevada Mountains, then you really Need this book!

Disorganized, non-visual, but good anecdotes
I'm a graduate student in geophysics.Some may argue that a geophysicist has no license to criticise a geologist or vice versa, but here goes nothing. :)

Moore begins with an interesting anecdotal account of the early mapping and exploration of the high Sierra.I found this interesting, but then again, I had not read much of this history previously.There are certainly other historical texts out there, so the question to ask yourself is: are there better ones?I don't know the answer.

Before I knew it, the book had morphed into what I took for a geology textbook.A bit too esoteric to be considered general-interest, but certainly not written for a Ph.D. geologist.It smelled an awful lot like an introductory undergraduate geology text, and I've read others that are much more lucid than this one.

Perhaps my biggest disappointment was the photography.Lacking, to say the least.Since Moore's historical coverage ceases before the advent of modern photography, I suppose this is understandable.

In closing: I wasn't quite sure what this text aspired to.As a historical text, I'd say that it was worth the paperback price.As a geology text, I don't think it was worth much.As a photography book, it was worth even less. ... Read more

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Product Description
Gregory Green builds homemade book and suitcase bombs, Leon Golub paints monumentally trenchant street scenes, Richard Misrach shoots color photographs of Playboy magazines used for target practice, and Sue Williams sculpts a heartbreakingly abused woman in fetal position. The Culture of Violence presents a broad, multicultural, interdisciplinary approach to the subject of violence as manifested in the media, in the lives of children and their families, and the work of these and other artists, including Bruce Nauman, Ida Applebroog, Mel Chin, Kristin Oppenheim, and Lucinda Devlin. Organized around thematic categories that cut across class and gender and range from political to personal expressions of violence, including terrorism and hate crimes, government-sanctioned execution, youth and gang violence, street crime, and domestic violence, The Culture of Violence includes a conversation on violence and culture in medieval epics and contemporary media, and a proscriptive essay on coping with family violence.

Ida Applebroog, Beth B, Mel Chin, Sue Coe, Elizabeth Cohen, Michael Talley, Willie Cole, Luninda Davlin, Peggy Diggs, Leon Golub, Felix Gonzalez-Torres, Barbara Kruger, Richard Misrach, Bruce Nauman, and Joel Sternefld amongst others.

Essays James Cain, Henry Jenkins, Helaine Posner, Geoffrey Canada, Donna Harkavy and Michael Leininger. ... Read more

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Janine Antoni photographs a pair of hands joined in a Möbius strip of long, polished fingernails; John Baldessari commingles images of politics and handguns and primary-colored spheres; John Coplans offers his feet as self-portrait; Gregory Crewdson tells the cinematic, mysterious tale of a random street in some suburbia somewhere; Thomas Demand constructs the illusion of a soundproof room; Rineke Dijkstra portrays herself as a bather at an indoor pool in Amsterdam; Anna Gaskell shows a drowning Alice (or is she treading water?); Dan Graham sites New Houses behind Chain Link Fence, Jersey City, NY; and Andreas Gursky reveals the frenzy of the Chicago Board of Trade. These photographs and many, many more form the Miami-based collection Debra and Dennis Scholl have amassed over the last two decades. Representing an important selection of the major figures in contemporary American and European photography, they are here accompanied by essays from Nancy Spector, James Rondeau, and Michael Rush, three of the most important curators of contemporary art.
Artists Include:, Doug Aitken, Janine Antoni, John Baldessari, Matthew Barney, Uta Barth, Bernd & Hilla Becher, Jeff Burton, Gregory Crewdson, Tacita Dean, Thomas Demand, Rineke Dijkstra, Gabriel Orozco, Richard Prince and others.

Essays by Nancy Spector, James Rondeau, Michael Rush and Gary Sangster.
Interview by Gary Sangster with Debra and Dennis Scholl.
Foreword by Michael Salcman.

Paperback, 9 x 11 in.,104 pages, 80 color, 9 b/willustrations ... Read more

Customer Reviews (1)

thought out, down to the title
I found this book to be a useful tool for me.It stimulated an interest in photography that was always obscured by my interest for the other visual arts.there are some real gems in here that you will come back to, time and again.you will not be let down by the quality of the images, the work selected, or how the book is presented.it is just a shame that the palm beach contemporary museum has since closed.the work, from dennis scholls collection can be seen in miami though. ... Read more

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Although James Laughlin (1914-1997) came from one of Pittsburgh's leading steel-making families, his passions were literary rather than industrial--he wanted to be a poet. Laughlin was a freshman at Harvard when he traveled to Rapallo, Italy, in 1933 to meet Ezra Pound (1885–1972), and he returned the following year to enroll in the poet's "Ezuversity." Pound dismissed Laughlin's poetic talents, advising the wealthy young man to make himself over into a publisher. Laughlin did just that, founding New Directions Press in 1936.

For much of the 1930s prior to World War II, Laughlin and Pound were friends, business associates, collaborators, student and teacher, and even at times son and surrogate father. But Laughlin's investment in Pound--and their friendship--was severely tested by Pound's wartime propaganda broadcasts for Italian state radio, his capture and abortive trial for treason, and his thirteen-year stay as a mental patient in St. Elizabeth's Hospital. Following this scandal and disgrace, the reading public no longer wanted to buy Pound's books, and the critical establishment dismissed him as a Fascist crank.

Laughlin and New Directions responded by marketing Pound in such a way as to convince consumers that the poet's importance needed to be judged solely on aesthetic grounds, and that his political beliefs were irrelevant to his accomplishments as a pioneering literary artist. With Pound's encouragement, and despite the poet's oft-expressed opposition to the mixture of commerce and art, Laughlin used such marketing tools as advertising, the cultivation of friendly critics, and the development of the trade paperback to enhance Pound's reputation.

Drawing on a wide range of sources--including interviews with Laughlin and other New Directions staffers and published materials from numerous literary archives--Gregory Barnhisel tells the story of the personal and professional relationship between one of the twentieth century's most controversial writers and his loyal and innovative American publisher--a relationship that eventually helped remake literary history and continues to shape our understanding of modernism itself. ... Read more

Customer Reviews (1)

Author and his publisher
This carefully researched book reveals the role of Ezra Pound's publisher in massaging his reputation, especially after World War II and the poet's disgrace of being confined in a mental institution.It is not entirely clear what specific qualities the publisher found in his poet.However, this book is a contribution to the now embattled Gutenberg Galaxy, the field of book culture, which is not always they way we simple readers would expect.I spent five years in publishing and found the account very believable. ... Read more

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In his last years, Otto Rank turned his lifetime of thought and learning towardtwo of the most difficult topics in human history: religion and the soul. The result was thisnow-classic work, available in this new, very accessible English translation. Unlike many otherintellectuals of the twentieth century, Rank maintains a place for the soul rather than dismissingit as a fantasy. The soul and the beliefs about it, he argues, set forth the foundation forpsychology, with its complex analyses of consciousness, self-consciousness, and personality.Rank's commentary is not limited to beliefs about individual souls but includes ideas about groupsouls, sometimes encompassing nations or generations. Rank suggests that it is in expression ofgroup beliefs that the idea of the soul attains its greatest power. ... Read more

Customer Reviews (1)

An important neglected study of religion and psychology
Published in German in 1930, this book was poorly translated in 1950 but influenced writers like Ernest Becker and Ira Progoff.This is the first complete translation of a work which places soul and will in historical context from the standpoint of Freud's once-closest colleague.Introduction by E. J. Lieberman, author of _Acts of Will: The Life and Work of Otto Rank_. ... Read more