Product Description
Get into the minds of consumers and increase your revenue!

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.

• Why do they buy? — understand the decision-making process consumers go through when considering a purchase

• Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each

• Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions

• Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected

• Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets

• Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them

Open the book and find:

• Actionable, real-world insight and advice

• Tips to help you lead consumers from attention to action

• Research techniques and marketing tips

• How self-concepts and lifestyle change consumer behavior

• Methods for cultivating repeat business and loyalty

• Ways to protect against consumer misbehavior

• Advice on encouraging new product adoption

• Ten ways to enhance customer satisfaction

Customer Reviews (1)

Superb addtion to your business library
I have been an online entrepreneur for over eleven years.I found Ms. Lake's book to be a boon of valuable information regarding marketing and understanding consumer behaviour.

I would suggest this book to anyone wishing to better understand their consumers. ... Read more

Product Description
This book explains how emotions drive the financial markets and demonstrates how technical indicators can be used to forecast market turning points. This edition includes a trading system and provides practical advice on how to profit from changes in crowd psychology. Specific topics include: The ``logic'' of the crowd; Techniques for forecasting crowd behavior; The mathematical basis of price movements; Price patterns at turning points; The mechanics of trading success. ... Read more

Customer Reviews (8)

Not a Money Maker
It is clear that the author cares about the subject and had put a lot of work into the research for this book. However the book is too theoretical and does not give the reader any tangible practical skills. If your objective in reading financial books is to improve your investment record in terms of actual dollars made, than this book is not for you.

Efficient market or the herd behavior?
Everyday, reporters and analysts produce dozens of reports about the markets and they try to forecast what will happen next. Most of the time, analyst forecasts are wrong. Market action is in the unexpected direction. The reason why the analysts are often wrong is that they use efficient market hypothesis as a method to forecast the market action. Is the market really efficient and individuals behave rationally or the herd psychology is the main reason of the price action which is following certain patterns?

Read this book.

Mr. Plummer's book handles the problem as a psychological phenomen and examines the dynamics of crowd behaviour. This book clearly describes how financial crowds integrate and disintegrate. Every crowd has a life cycle and in this cycle, the growth, maturity and decline periods follow each other. Mathematical model of the formation and disintegration periods of the bull and bear crowd life cycles, is the Fibonacci number series and this book explains the connections between the growth and decline periods.

Mr Plummer further explains Logarithmic spiral and golden ratio in detail and how they can be used to forecast the future market movements.

This book is a must-read for the financial professionals and the traders.

Harder then hell to read
Hardest to understand book on stocks to date for me. Where is my asprin :0)

The market Lives
Tony Plummer did a great job in helping me understand thisliving, breathing, and ever changing organism, the crowd/market;brevity and clairty and beautiful presentation; this book will never be outdated.

B.L.

The Most Revealing Modern Book on Mass Psychology of Markets
Tony Plummer's recent visit to New York and his speech at the Princeton Club had prompted me to reread his book. In his quiet, understated, very British way, but with a tremendous clarity and style this professionalmoney manager reveals mass psychology is behind market moves. If themarkets drive you crazy with their seemingly irrational swings, read thisbook to see the logic behind disorder. Tony Plummer illuminates marketmovements for you in a way that will impact your understanding for as longas you trade. Then he shares some of his analytic techniques. This bookbelongs on the desk of every serious technical analyst and trader!MAKESURE you get the latest edition - Forecasting Financial Markets, publishedin 1998.For some reason, the three editions of his book have beenpublished by three different publishers under different titles (marketinggeniuses!!!) who continue to sell their outdated editions.So make sure toget the latest one! ... Read more

Product Description

Now in softcover for the first time, the most comprehensive guide to behavioral treatment for these prevalent yet understudied disorders.

As upsetting as they are to clients, tics, trichotillomania, and oral-digital habits such as thumb-sucking and nail-biting tend to be resistant to traditional forms of therapy. The repetitiveness of their actions, however, makes these dissimilar disorders particularly receptive to behavioral treatment. Editors Woods and Miltenberger have assembled 22 therapist/researchers to create a state-of-the-art resource for clinicians challenged by clients with repetitive behavior disorders (RBDs).  This book contains:

• Three complete treatment manuals explaining step-by-step therapy for tic disorders, trichotillomania, and oral-digital RBDs
• Clear rationales for why behavioral methods are so effective for these disorders
• Guidelines for direct and indirect assessment
• Interventions for related RBDs, including bruxism, rumination, pica, and stuttering
• A Separate chapter on treating RBDs in persons with developmental disorders 
• Contact information for advocacy and educational groups

Recent studies have established the effectiveness of behavioral treatment for these disorders, and the re-issue of this book will continue to bring this important modality to the fore. While it is especially geared toward practitioners, the contributors have made Tic Disorders relevant to researchers and sufficiently accessible to be recommended to patients and their families as well. 

Product Description
In the past decade, an increasing number of scholar/practitioners have contributed to the developing field of clinical behavior analysis. These writers have drawn upon long-standing behavior analytic principles and recent advances in verbal behavior research to explain the development of a variety of clinical disorders, advocate alternative approaches to clinical assessment and classification, develop new therapeutic interventions, and suggest new treatment goals. The field has grown enormously and it is fair to say at this point that clinical behavior analysis has made some unique contributions to the fields of psychopathology, clinical assessment, and psychotherapy. The purpose of this book is to bring together in a single place a sampling of the work that constitutes the growing field of clinical behavior analysis. ... Read more

Product Description
While the term neural networks may be unfamiliar to many organizational psychologists, exciting new applications of artificial intelligence are attracting notice among organizational behavior researchers. In Neural Networks in Organizational Research: Applying Pattern Recognition to the Analysis of Organizational Behavior, authors David Scarborough and Mark Somers bring researchers, academics, and practitioners up to speed on this emerging field, in which powerful computing capabilities offer new insights into longstanding, complex I/O questions such as employee selection and behavioral prediction. Neural networks mimic the way the human brain works, using interconnected nodes and feedback loops to learn to recognize even subtle patterns in vast amounts of data. They can process data far more quickly and efficiently than conventional techniques can, and produce better empirical results. They are especially useful for modeling nonlinear processes. The book traces the development of this methodology and demonstrates how it opens up new ways of thinking about traditional problems. Academic researchers will gain a design template for studying both the linear and non-linear elements of a given problem, and thus enhance their own research. ... Read more

Product Description
This book breaks new ground by integrating dynamical systems concepts with a contextual behavioral view of development. The two make a dramatically good fit and something new emerges from the combination: a "behavioral systems approach" to development. With its consistent, natural science, non-linear, contextual orientation, Novak has fashioned an undergraduate text that will have broad appeal for courses in developmental psychology.

Topics include:

-Modern Developmental Theory

-Behavioral Genetics

-Prenatal Development

-The Remarkable Newborn

-Habituation & Respondent Learning

-Operant Learning

-Cognitive Development

-The Development of Communication

-Personality and the Self

-Prosocial Development

-Development of Antisocial Behaviors

-The Family System

-Schools ... Read more

Product Description

This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.

Product Description
Since Burton Malkiel's seminal work A Random Walk Down Wall Street was published, the financial world has swallowed whole the idea that market movement is chaotic and random. Richard Lehman, coauthor of New Insights in Covered Call Writing, uses behavior-based trend analysis to debunk that theory. He demonstrates that the market has discernible trends that are forseeable. By learning to spot those trends, traders and investors can predict market movements to boost returns in anything from equities to 401(k) accounts. ... Read more

Customer Reviews (11)

Great Read
I ordered this book for a class at UCB Ext.but recommend it to anyone who wants to better understand how human behavior impacts the stock market.Far From Random reviews the leading random market theories in easy to understand language.I am glad I enrolled in this class and read this book.

Are you a would-be successful (professional) investor?
This well-written book provides extremely valuable insights on the psychological nature of the stock market. Even experienced investors will find relevance and utility in the analytical approach to trend analysis suggested by the author. I say this as a full-time investor with many decades of experience.

A thoughtful insight of investment
Author emphasizes a lot (or maybe too much) on the behavior finance. Although it is informative and interesting, it takes too less pages on how to really construct an useful technical charts (the Trend Channel Analysis introduced in this book is too subjective and always is a tentative chart) with higher probability to enter and exit the market.

Most useless blah blah ever
This is a book written by someone who for sure never made money in the markets and probably lost it all that's why he's writing books.
This one is a complete platitude, full of BS. It's a loss of time (it took me 5mn to throw it away, seriously) and money.
DON'T BUY IT.
Any professional or even amateur will never say a good thing about it. Those who do, are supect, they must be friends of the author for sure.
The whole book is only text whereas the promising title has one expect lots of charts. There are a few : he shows you how to draw a trend channel ! He really treats the buyer as an idiot. That's what I feel like and I suggest everyone reading my comment remembers his name ("Lehman", how ironic, I should have thought first, it's a doomed name) and never buy any of his future "books" and warn everyone about that. He got my money but he should somehow pay now.
I've been studying markets very long and I have discovered very interesting things, I know what can be done, I know what looks serious or not. This is definitely only there to make money.

Clarity-Why, When and How to Gauge Market Moves
I read a lot of innvestments books...10-12 a year and have for years..evey book, point of view and methodology teaches you something to add to your own processes.

I liked this book because I appreciate clarity. In order to be clear and to makes something seem easy, an author has to have a profound knowledge of the subject matter and the ability to communicate clearly. Richarde Lehman ahs both of the those pre-requisites.

Investor behavior and motivation are two keys to understanding market behavior. Understanding who those investors are, how they are rewarded (or compensated), what motivates them are keys to insight into the confoundinglycontradictory movements that drive everyone crazy. . You will have a much keener understanding of the news that is being reported to you and have real insight into what is being told to you after having read the book.

With a perpective, the author then provides you with a charting method that will enhance your ability to enter and exit markets..this is a rather useful skill. Your probabilities of executing profitable trades, realizing a greater percentage of the profits in the moves you have chosen, and your peace of mind while doing do will be enhanced with the background and techniques shared in Far From Random.

This will also go on my periodic re-read list and not many books make it there.

I am a successful private investor.

Best wishes,

John

... Read more

Product Description
Investments: Analysis and Behavior, 2e is the first textbook to integrate exciting new developments from the field of behavioral finance in a comprehensive and balanced introduction to the field of investments. Since behavioral is intertwined in all aspects of investing, this text does just that. Investments: Analysis and Behavior is written from a unique perspective that will provide students with knowledge of investment analytical tools and an understanding of the forces that drive the industry. ... Read more

Product Description
This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics: consumer-demand and labor-supply behavior and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving precise and demanding tests of economic theory with rewards and punishments of real consequence. Economic models are compared to psychological and biological choice models along with the results of experiments testing between these competing explanations. ... Read more

Product Description
This book comprehensively covers the molecular basis of stress responses of the nervous system, providing a unique and fundamental insight into the molecular, physiological and behavioral basis of the stress response of a whole organism. Edited by leading experts in the field and summarizing the latest research advances in this area, this ready reference is an invaluable resource for clinicians dealing with stress-related disorders, biomedical researchers working in the field as well as for pharmacology and biotech companies.

From the contents:

• Systems in Stress Research
• Cells and Circuits
• Cognition and Behavior
• Immune Responses
• Post-traumatic Stress Disorder
• Vulnerability to Disease

Product Description
Analyzing Social Behavior by Bernard Guerin provides the first full coverage of the social sciences from the perspective of modern behavior analysis.The book provides an up-to-date introduction to behavior analysis and an analysis of a broad range of human social behaviors, using research from psychology, anthropology, sociolinguistics, and sociology.The book demonstrates why most individualistic concepts of psychology, such as self, thinking, and grammar, are inherently social events.While the special properties of the verbal communities that maintain such behaviors are unique and delineate the social sciences, this book shows that these properties can be understood from a natural sciences perspective.

Part 1 - The Principles of Behavior Analysis
Introduction to behavior analysis
The components of behavior analysis
Combining contingencies

Part II - Social Contingencies Without a Verbal Community
Social discriminations
Social consequences
Social behaviors and social interaction

Part III - Social Contingencies With a Verbal Community
Verbal behavior and language use
Social cognition and behavior analysis
Verbal communities
Behaviors maintained by a verbal community

Part IV - Applying Behavior Analysis
Changing and maintaining behavior
Behavior Analysis of particular groups and social issues ... Read more

Product Description

Praise for Acceptance and Mindfulness in Cognitive Behavior Therapy: Understanding and Applying the New Therapies

"One of the most fruitful aspects of the encounter between classical Buddhist knowledge and modern science has been the emergence of new therapeutic and educational approaches that integrate contemplative practice, such as mindfulness, and contemporary psychology methods, such as those of cognitive therapy. The systematic approach of this book, wherein the insights of both classical Buddhist and contemporary psychology are integrated, represents a most beneficial and powerful method of ensuring a healthy mind and heart." -His Holiness the Dalai Lama

"What has been missing in the midst of partisan battles between orthodox CBT therapists and enthusiastic proponents of newer acceptance/mindfulness approaches is a reasoned, scientifically grounded discourse that would help researchers and clinicians alike sort through the various claims and counterclaims. This book, skillfully conceived and edited by James Herbert and Evan Forman, provides just such a sober and open-minded appraisal of a trend that has sometimes suffered both from too much hype from one side and too sweeping a rejection by the other. This volume encourages careful consideration of both positions and can advance evidence-based psychosocial therapy both conceptually and procedurally to the benefit of all." -From the Foreword by Gerald C. Davison, PhD, University of Southern California

Acceptance and Mindfulness in Cognitive Behavior Therapy: Understanding and Applying the New Therapies brings together a renowned group of leading figures in CBT who address key issues and topics, including:

• Mindfulness-based cognitive therapy

• Metacognitive therapy

• Mindfulness-based stress reduction

• Dialectical behavior therapy

• Understanding acceptance and commitment therapy in context

Product Description
Publisher: Boston : Little, Brown and CompanyPublication date: 1923Subjects: Female juvenile delinquentsNotes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes.When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there. ... Read more