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This digital document is an article from Commonweal, published by Thomson Gale on October 20, 2006. The length of the article is 2763 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The end of education: the fragmentation of the American university.
Author: Alasdair MacIntyre
Publication: Commonweal (Magazine/Journal)
Date: October 20, 2006
Publisher: Thomson Gale
Volume: 133Issue: 18Page: 10(4)

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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 1445 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 1382 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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This digital document is an article from Encyclopedia of Philosophy, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 4832 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.Explores major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome. ... Read more

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This digital document is an article from Social Theory and Practice, published by Social Theory and Practice-Florida State University on September 22, 1999. The length of the article is 8971 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Stepping Into the Present: MacIntyre's Modernity.
Author: Neil Levy
Publication: Social Theory and Practice (Refereed)
Date: September 22, 1999
Publisher: Social Theory and Practice-Florida State University
Volume: 25Issue: 3Page: 471

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Customer Reviews (1)

Deeply Insightful Yet Disturbing
I have used this 19 page lecture several times for courses I have taught on ethics and political science.For those who are not familiar with his style, MacIntyre is a difficult read, but worth the effort.

In this piece, he makes an analytical distinction using Hegel's terminology to differentiate between two notions of morality: Sittlechkeit versus Moralitat (diacritical over the "a"), meaning the particular versus the universal.He juxtaposes patriotism, which is partial and particular, versus liberalism, which is impartial and universal.For illustrative purposes he cites as an example of patriotism the actions of Adam Von Trott, a German who was executed for plotting the unsuccessful assassination of Hitler.Von Trott's particularistic reasoning, revolving around what was good for Germany, is contrasted with the philosophical positions of "liberals," including people such as Milton Friedman, whose reasons for action applies impartially, everywhere, regardless of country.Basically, he notes that one cannot be both universal and particular (impartial and partial) at the same time.

After defining these positions, and arguing that both are correct in their criticism of one another, he notes quite dramatically, that the United State is a country whose Sittlechkeit is a Moralitat, which requires a kind of moral incoherence to maintain itself as a society.More generally, perhaps this is true of all large modern societies whose leaders must appear impartial yet maintain exclusive political support at various times.If so, what does this mean for our future?Is incoherence the glue of our social fabric? ... Read more