Product Description
A self-contained pack, which includes menu-driven software program and an accompanying booklet designed to guide the student through numerical routines for initial and boundary value problems. This Macintosh compatible version aids the study of differential equations. ... Read more

Product Description
Behavioural science is increasingly becoming recognized as a necessary part of a marketer's skills. Keith Williams provides a review of the main areas of behavioural research, and examines in depth their specific relevance to marketing.Cognitive
influences on the individual - perception, learning, and motivation - are discussed first, followed by the social factors - the nature of society, attitudes, communication, and personality.The relationship between cognitive and social influences as it
affects marketing is pinpointed in a chapter on modelling consumer behaviour and the decision-making process. The book features sections on behavioural aspects of the organization and the individual within the organization; and the author demonstrates that these considerations along with consumer-orientated studies can play a decisive role in marketing. Each chapter includes diagrams and reading lists.Written specifically for the Chartered Institute of Marketing and CAM Certificate courses.



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