21. Low Octane, High Profits A Good Selection of nonalcohol beverages Can Generate Big Returns. From a managementstandpoint, incentives for selling non-alcohol beverages are rife. http://www.nightclub.com/magazine/June98/octane.html

Low Octane, High Profits A Good Selection of Non-Alcohol Beverages Can Generate Big Returns By Robert Plotkin We are what we think, so our businesses become what we think they should be. But if you're still thinking we're in the alcohol business, you might be leaving money on the table. We're in the entertainment business, and exceeding our guests' expectations at every turn is a straight line to success. While sales of every type of beverage alcohol are rising, national polls indicate that increasing numbers of Americans are limiting their personal consumption. This suggests that a growing segment of your current market and potential clientele are looking for alternatives to socializing with alcohol. Aside from personal preference, reasons include cost, stricter drunk driving laws and health concerns. While some operators may view see this trend with foreboding, others see it laden with opportunity. In the same way that carrying an expanded selection of microbrews attracts a certain clientele, increasing your selection of non-alcohol beverages (NABs) will draw a new crowd through your door, a well-funded clientele who live in peaceful coexistence with those who do socialize with the beverage alcohol. Also, marketing NABs incurs no third-party liability and precipitates no service-related problems. From a management standpoint, incentives for selling non-alcohol beverages are rife.

22. More Beverages, More Sales - With Wider Drink Selection And Key Equipment, The W An explosion of new liquors, beers, mixers and other nonalcohol beverageshas transformed and redefined, the traditional drinking landscape. http://www.nightclub.com/magazine/July01/sales.html

window.defaultStatus = "More Beverages, More Sales - With Wider Drink Selection and Key Equipment, the World will Beat a Path to Your Pour" 'We sell SO MANY SHOOTERS that we went ahead and OPENED UP A SHOOTER BAR - Dan Strickland, Temecula Stampede, Temecula, Ca 'The dishwasher is definitely my favorite; IT'S THE BEST . Just fill it up with Cascade and press a button, JUST LIKE AT HOME - Molly Turner, R.J. Snapper's, Columbus, Ohio by Jim Dees Today's demanding consumer has been exposed to more choices than ever before. The old days of carrying just two major domestic brands of beer and one vodka are over. The newest generation of drinkers expect premium beers and spirits out of habit, as Stephen Beaumont points out on his World of Beer Web site. "The youngest legal beer drinkers in North America today have lived almost their entire lives with the existence of craft-brewed beer," Beaumont writes. And it's not just beer. As popular craft beers return seasonally like a holiday, there are now flavor variations on wine, whiskey, rum, vodka - in fact, all spirits. More recently, energy drinks have become must-have beverages in most bars.

23. Library Alehouse Beverages HARD CIDER Strongbow Premium Apple Cider Wyder’s Pear Cider DRAUGHT BELGIAN ALESPiraat Triple Flemish Ale Leffe Belgian Blonde nonalcohol DRAUGHT Thomas http://www.libraryalehouse.com/beer.html

DRAUGHT SELECTION listed light to dark according to colour Stella Artios Pils Weltenburger Kloster Hells Lager Widmer Hefeweizen Paulaner Hefeweizen Mad River Steelhead Xtra Pale Ale Lost Coast Apricot Wheat Anchor Steam Firestone Double Barrel Ale Mendocino Brewing Co. Red Tail Ale Sierra Nevada Pale Ale Anderson Valley Belks ESB Stone Brewing Co. Pale Ale Full Sail Amber Ale Anderson Valley India Pale Ale Humboldt Hemp Ale Mad River Jamaica Red Bear Republic Red Rocket Stone Brewing Co. Arrogant Bastard Ale Lost Coast Downtown Brown Guinness Irish Stout Anderson Valley Oatmeal Stout DRAUGHT HARD CIDER Strongbow Premium Apple Cider DRAUGHT BELGIAN ALES Piraat Triple Flemish Ale Leffe Belgian Blonde NON-ALCOHOL DRAUGHT Thomas Kemper Root Beer BOTTLED BEER La Chouffe Golden .75ltr (the gnomes rock!) Hopf Hefe Weis .5ltr Czechvar (Budvar) .5lt Gulden Draak .33ltr Chimay Red .33ltr Duvel .33ltr La Fin Du Monde 12oz (yum) Blanche de Chambly 12oz Coors Light 12oz Kaliber 12oz (non-alcoholic) WINE Cavit Pinot Grigio Rosemount Chardonnay Chateau St. Jean Chardonnay

24. Appendix B B.31 COGNAC beverages alcoholic beverages made from cognac alcohol which agedwhile B.32 non-alcohol JUICE DRINKS - non-alcoholic drinks with less than 50 http://www.ion.ru/food/AppB.htm

APPENDIX B (mandatory) DEFINITIONS FOR PRODUCTS AND CLASSES OF PRODUCTS NOT COVERED BY REGULATORY DOCUMENTS DAIRY PRODUCTS B.1 MILK - product of normal milk secretion free of any additives and containing all natural components. B.2 STANDARDIZED MILK - product obtained exclusively from milk by removing or adding components in order to bring milk in line with certain specifications. B.3 DAIRY PRODUCT - product obtained exclusively from milk with or without adding the substances which are required for proper processing/storage or food additives; no product components are replaced by non-dairy substances. B.4 COMBINED DAIRY PRODUCT - a milk-based product with partial replacement of one or several dairy components with non-dairy substances. B.5 MILK (DAIRY PRODUCT) SUBSTITUTE - a product similar to milk (dairy product) in terms of appearance, ingredients, properties and usage, where more than 50% of at least one dairy component have been replaced with non-dairy ingredients. B.6 NATURAL MILK, DAIRY PRODUCT - milk or a dairy product which does not contain any additives, including water. B.7 REMADE MILK (DAIRY PRODUCT) - milk, dairy product obtained as a result of adding water to dried or condensed dairy product to restore a specific proportion between dry substances and water.

25. Valentine's Day Valentine's Day Alcoholic-Free Drinks Valentine's Day Craving Categories beverages, Alcoholno 2 Scoops vanilla icecream 4 oz Milk 1 pt Adele's Valentine's Day Drinks - Alcohol non-alcohol. http://freebiesandstuff.freeyellow.com/valentines_day/recipes/drinks-no-alcohol.

Valentine's Day Alcoholic-Free Drinks Valentine's Day Strawberry Lemonade, Valentine's Day Frosty Apple Delight, Creamy Valentine's Day Peppermint Shake, Easy Bubbly Valentine's Day Punch, Valentine's Day Orange Sunrise, Fireside Coffee for a Romantic Valentine's Day, Valentine's Day Purple Passion, Valentine's Day Pineapple Cooler, Valentines Day Creamsicle Frappe, Valentines Day Sodas, and Valentine's Day Craving. Valentines' Day Crafts Games Gifts Valentines' Day Recipes: ... Alcoholic Drinks Valentine's Day Strawberry Lemonade Categories: Beverages, Alcohol-no 1 x Juice of one lemon 1 tb Sugar 10 ea Ripe strawberries 1 c Water Throw the lemon juice, sugar, strawberries, and water into a blender and mix until fairly smooth. Serve over ice. Makes one glass. Valentine's Day Frosty Apple Delight Categories: Beverages, Alcohol-no 1 ga Cold skim milk 12 oz Apple juice concentrate 1 1/2 qt Vanilla ice cream 1 x Cinnamon 1 x Nutmeg Add the milk, apple juice concentrate, ice cream, cinnamon, and nutmeg in a large bowl and beat until frothy. Pour into a chilled punch bowl.

26. Monte Verde Inn approximately four hours) beverages including, red wine, white wine, four types ofbeer, sparkling wine (champagne) and the beverages in the nonalcohol package http://www.monteverdeinn.net/weddings.htm

Valid only by signed Event Agreement. $29.00 per child, ages two to twelve. $16.00 per person, (open bar approximately four hours) beverages including, red wine, white wine, four types of beer, sparkling wine (champagne) and the beverages in the non-alcohol package. See Food and Beverage Agreement for specific beverages. $10.00 per person, non-alcohol beverages including coffee, iced tea, lemonade, soft drinks, and sparkling cider 20% charge for Service on combina tion of food and beverage. This fee is for labor for service. Gratuities are at the discretion of the Patron. (continued below) (click an image to enlarge) 7.25% sales tax on combination of food and beverage. $250.00 for initial and ongoing planning and consultation. $500.00 for the Inn preceding the wedding for changing and following the wedding for up to ten overnight guests with breakfast.

27. Template enhancement of the ethyl alcohol contained in these beverages by the a within subjects,cross-over study design, 120 healthy non-alcohol dependent African http://www.hucmlrc.howard.edu/coga/new_proj_taylor1.htm

home Malt Liquor Pharmacokinetics in African-Americans

28. Something To Think About™ Is A Web Column Intended To Provide Schieffelin Somerset The Stroh Brewery Co. UDV North America, beverages (nonalcohol)Cadbury Schweppes plc Celestial Seasonings, Inc. Coca-Cola Co. http://www.greenfieldgroup.com/beverages.asp

more... Greenfield Insight: 124 Direct sale purchases seem to require a "leap of faith" that retail purchases do not, making brand image disproportionately important... more... BEVERAGES (Alcohol) Allied Domecq PLC Coors Brewing Company Heineken USA Jim Beam Brands Worldwide, Inc. Labatt Brewing Company Miller Brewing Co. Molson Breweries Remy Amerique, Inc. The Stroh Brewery Co. UDV North America BEVERAGES (Non-Alcohol) Cadbury Schweppes p.l.c. Celestial Seasonings, Inc. Coca-Cola Co. Danone Waters of North America Lipton Ocean Spray Cranberries, Inc. Snapple Natural Beverage Co. Veryfine Products, Inc. Yoo-Hoo Beverage Corporation Back to where you were...

29. Alcohol Policies Centers. Additional nonalcohol beverages and snacks will be madeavailable at all times where alcohol beverages are served. If http://www.uwlax.edu/SAC/Scheduling/Policies/alcohol.html

Statement of Purpose Whereas: The abuse of beverage alcohol is causing problems of major concern on our society, and Whereas: The University of Wisconsin-LaCrosse is an institution of higher learning and the promotion of and/or inducement to consume beverage alcohol is contrary to its mission, and Whereas: State and federal law regulate the sale and prohibit the resale of beverage alcohol to make a profit (net revenue over expense) except by a bona fide license and tax stamp holder (i.e. UW-L), and Whereas: The University of Wisconsin System Board of Regents has also adopted the following position statement regarding the use of beverage alcohol: "The abuse of alcohol on campuses of the university system is a matter of significant concern because it interferes with the education of students and the job performance of faculty and staff. The most effective ways to deal with issues of alcohol abuse in the university community are educational and supportive in nature designed to effect attitudinal and behavioral change," and Whereas: The University of Wisconsin-La Crosse has endorsed the recommendations of the Task Force on Alcohol Awareness dated February 2, 1987;

30. Non-Alcoholic A handful of recipes, some using nonalcohol substitutes for the real thing. CategoryHome Cooking beverages Cocktails non-alcoholic http//www.mixed http://www.ad.com/Home/Cooking/N/__Non-Alcoholic_Beverages/

search Top Recipes for alcohol-free sangria, daiquiris, cocktails, pina colada, and a few other fruity selections. Category: Home > Cooking > Beverages > Cocktails > Non-Alcoholic http://www.acplace.com/drinks/mocktail.htm Mocktails, Non-Alcoholic Cocktails A collection of favourite cocktail recipes, without the hangover. From About.com. Category: Home > Cooking > Beverages > Cocktails > Non-Alcoholic http://cocktails.about.com/library/weekly/aa042998.htm Non-Alcoholic On The Rocks from Mixed-Drink.com A handful of recipes, some using non-alcohol substitutes for the real thing. Category: Home > Cooking > Beverages > Cocktails > Non-Alcoholic http://www.mixed-drink.com/NonAlcoholic/ontherocks.html Schweppes: Creative Cocktails List of ginger-ale based drinks not using any alcohol. Category: Home > Cooking > Beverages > Cocktails > Non-Alcoholic http://www.schweppagne.com/cocktails.html#nonalcho Shirley Temple Cocktail Club soda and grenadine syrup, garnished with a slice of orange and a maraschino cherry. Category: Home > Cooking > Beverages > Cocktails > Non-Alcoholic http://www.recipeplace.com/b/160063/

31. Cooking: Beverages: Cocktails: Non-Alcoholic Web Categories See Also Home Cooking beverages Punch Non Alcoholic. Web Sites(6 A handful of recipes, some using nonalcohol substitutes for the real thing http://www.helart.net/home/en/cooking/beverages/cocktails/non-alcoholic

Home Add to favorites! Friday April 04, 2003 (GMT) Search For: sites Home Cooking Beverages Cocktails Non-Alcoholic Web Directory Personal Organization Domestic Services Do-It-Yourself Homemaking ... Entertaining Cooking Home Improvement Family News and Media Web Categories See Also: Home: Cooking: Beverages: Punch: Non Alcoholic Web Sites (6) Schweppes: Creative Cocktails List of ginger-ale based drinks not using any alcohol. • URL: http://www.schweppagne.com/cocktails.html#nonalcho Shirley Temple Cocktail Club soda and grenadine syrup, garnished with a slice of orange and a maraschino cherry. • URL: http://www.recipeplace.com/b/160063 Non-Alcoholic On The Rocks from Mixed-Drink.com A handful of recipes, some using non-alcohol substitutes for the real thing. • URL: http://www.mixed-drink.com/NonAlcoholic/ontherocks.html Tomato Juice Cocktail Made with tomato juice, a bit of grated onions, Worcestershire sauce, salt, seasoned salt, and sugar. • URL: http://www.cdkitchen.com/recipes/One_Dish/dish584.shtml Recipes for alcohol-free sangria, daiquiris, cocktails, pina colada, and a few other fruity selections. • URL: http://www.acplace.com/drinks/mocktail.htm

32. If You Drink Alcoholic Beverages, Do So In Moderation Alcoholic beverages have been linked to cancers of the oral cavity, larynx, esophagusand We have a great list of nonalcohol drink recipes for your enjoyment! http://www.karmanos.org/answers/nutrition/drinkmoderation.html

33. Lagers than 0.5% alcohol by volume. The industry leader, O'Doul's, and BuschNA are two of AnheuserBusch's non-alcohol malt beverages. http://www.logret.com/sty/lagers.html

Vienna Lager Beers in this category are reddish-brown or copper in color, which comes from the use of medium-roasted malts and a small percentage of dark malt. The malty aromatic and hop bitterness are noticeable in the flavor. A slight sweetness should be detectable, but esters are usually not part of this beer's flavor. Elk Mountain Red Lager is Anheuser-Busch's entry in this beer category. American Lagers American Lager: American Lagers tend to be very clean and crisp and are carbonated slightly higher than their European counterparts. Adjuncts such as corn or rice are often used, and the hop bitter taste is usually low. Several of Anheuser-Busch's beers are in this category and include Busch, Bud Ice, and Natural Pilsener. American Light Lager: These light beers are extremely pale, low in body, and high in carbonation. Their flavor is mild, and the bitter taste is usually very low. This fast-growing category includes the following beers from Anheuser-Busch: Bud Light, Bud Ice Light, Michelob Light, Michelob Golden Draft Light, Busch Light, Natural Light, and Anheuser Light.

34. Mendocino County Community Covenant On Responsible Hospitality As a host, monitor your guests consumption of alcohol beverages, and ifminors are present, separate alcohol and nonalcohol serving areas. http://www.pacificsites.com/~mendocty/depts/aodp/rhpcoven.htm

Mendocino County Community Covenant on Responsible Hospitality " Prevention works for people when people work for prevention." Alcohol occupies an established place in America and its use is a socially accepted custom. The Responsible Hospitality Covenants are therefore designed to guide the development of drinking environments that minimize risks to the public and prevent driving under the influence. To respond to the risks associated with drinking and driving, the Responsible Hospitality Covenant has been developed. The Covenant reflects the assumption that problems associated with drinking and driving are community problems and will only be solved with broad community involvement. The Mendocino County Covenant on Responsible Hospitality described on this page establishes volunteer standards for the sale and service of beverages containing alcohol in bars and restaurants, liquor stores and markets, and at social events both private and public. The citizens who developed the Covenants and the businesses that provided feedback strongly believe that if the Covenant guidelines are implemented and followed, the number of alcohol-impaired drivers on our roads will be reduced and the public safety of the citizenry of Mendocino County will be enhanced. The development of the covenants was truly an effort shared by a wide spectrum of citizens in Mendocino County. It is clearly an example of a community assuming responsibility for a problem and developing a solution.

35. VA ABC - Sale Of All Beverages 2001 Virginia Department of Alcoholic Beverage Control, Information/Saleof All beverages. 171,803,739. *excluding nonalcohol. Back , http://www.abc.state.va.us/admin/reports/bevsales/bevsales01.htm

Information/Sale of All Beverages Information Education Enforcement Product Information ... Search Information News Releases Fact Sheets About ABC History of ABC ... Privacy Statement FY2001 vs FY2000(year-end) Report reflects retail sales in state stores, audited beer sales and audited wine sales from distributors to retail licensees NOTE:Reporting requirements pertaining to "coolers" changed in 1997. Coolers would be defined as either "malt" based or "wine" based.The majority of coolers are "malt" based. Regulation requires Distributors distributing "wine coolers" to acquire a "wine distributors license." Percent (%) Change GALLONS SOLD July Aug Sept Oct Nov Dec Jan Feb March April May June Distilled Spirits Miscellaneous Vermouth Virginia Wine (ABC Stores Only) Alcohol Subtotal Wines (State) Wine Coolers Beer (inc malt coolers) Subtotal Total Gallons Sold Non-Alcoholic Grand Total Actuals-FY2001 GALLONS SOLD Jul 2000 Aug 2000 Sep 2000 Oct 2000 Nov 2000 Dec 2000 Jan 2001 Feb 2001 Mar 2001 Apr 2001 May 2001 Jun 2001 Distilled Spirits Miscellaneous Vermouth Virginia Wine (ABC Stores Only) Alcohol Subtotal Wines (State) Wine Coolers Beer (inc malt coolers) Subtotal Total Gallons Sold Non-Alcoholic Grand Total Actuals-FY2000 GALLONS SOLD Jul 1999 Aug 1999 Sep 1999 Oct 1999 Nov 1999

36. VA ABC - Sale Of All Beverages 2002 Virginia Department of Alcoholic Beverage Control, Information/Saleof All beverages. 167,869,080. *excluding nonalcohol. Back , http://www.abc.state.va.us/admin/reports/bevsales/bevsales02.htm

Information/Sale of All Beverages Information Education Enforcement Product Information ... Search Information News Releases Fact Sheets About ABC History of ABC ... Privacy Statement FY2002 vs FY2001 (Year End) Report reflects retail sales in state stores, audited beer sales and audited wine sales from distributors to retail licensees. NOTE: Reporting requirements pertaining to "coolers" changed in 1997. Coolers would be defined as either "malt" based or "wine" based. The majority of coolers are "malt" based. Regulation requires Distributors distributing "wine coolers" to acquire a "wine distributors license." Percent (%) Change GALLONS SOLD July Aug Sept Oct Nov Dec Jan Feb March April May June Distilled Spirits Miscellaneous Vermouth Virginia Wine (ABC Stores Only) Alcohol Subtotal Wines (State) Wine Coolers Beer (inc malt coolers) Subtotal Total Gallons Sold Non-Alcoholic Grand Total Actuals GALLONS SOLD July 2001 Aug. 2001

37. Beverages more refreshing alternative which is less sweet than current flavored alcohol beverages. O'Doul's This non-alcohol brew contains less than one-half of 1 http://www.rosies.biz/menu/beverages.htm

"A Taste of Chicago in Sun City West" Whether it's one of our Cold Subs, or Rosie's famous Italian Beef. G enerations of baking experience can be the difference between a so-so sandwich and a spectacular one. Our customers deserve the best, that's why we serve the best, Gonne ll a. Our House Wine Selection Enjoy it by the glass, 1/2 or Full Carafe. Merlot Chianti Cabernet White Zinfandel ... Imported Chianti Coca Cola Diet Coke Root Beer Lemonade Caffeine Free Diet Coke Coffee DeCaf Coffee ON TAP... Budweiser - Brewed and sold since 1876, "The King of Beers" is the largest-selling beer in the world. Budweiser has been the world's best-selling beer since 1957, and is distributed in more than 70 countries. Budweiser leads the U.S. Premium beer category, outselling all other domestic premium beers combined. In fact, one in almost every five beers sold in the United States today is a Budweiser. Bud Light - Introduced nationally in 1982, Bud Light is brewed with a

38. GourmetSleuth.com The Gourmet Food And Cooking Resource Alcohol Cocktails (non-alcohol). Each icon below the site description representsa site feature. The page also features other non-alcoholic beverages. http://www.gourmetsleuth.com/ListWebSites.asp?RunReport=Run Report&SelStart1=COC

39. Tips For Controlling Your BAC - Be Responsible About Drinking, Inc. Dilute distilled beverages, don’t drink them straight. Switch to “light beer”(be sure it is a low alcohol one — or try the “nonalcohol” beers) or http://www.brad21.org/how_to_control_bac.html

FACT One third of accidental drownings are associated with alcohol misuse. TIPS FOR CONTROLLING (BAC) Blood Alcohol Concentration Pace your drinking, allow time between drinks. Consider alternating non-alcoholic “decoy” drinks with those containing alcohol, i.e. drinking plain orange juice every other drink. Don’t drink on an empty stomach, foods with fats and/or proteins slow alcohol absorption. Keep track of how much you are drinking; know how much alcohol is poured into every glass. Dilute distilled beverages, don’t drink them straight. After the first few drinks, reduce the amount of alcohol in each drink. Your taste buds will be dulled and you won't be able to tell the difference. Switch to “light beer” (be sure it is a low alcohol one — or try the “non-alcohol” beers) or “low alcohol” wines after the first few drinks. (Again, your taste buds will be dulled and you won’t be able to tell the difference.) Avoid possible interactions between alcohol and other drugs (including certain foods and over-the-counter medications).

40. Does Low Alcohol Beer Reduce High Risk Drinking? availability of these low alcohol beers and other reduced or nonalcohol productsincrease One potential threat of such low or non-alcoholic beverages is that http://www.druglibrary.org/schaffer/Misc/driving/s14p2.htm

Sign the Resolution Contents Feedback Search ... Drugs and Driving Does Low Alcohol Beer Reduce High Risk Drinking? Robert B. Voas* and David S. Timken** ** Colorado Department of Health Services ABSTRACT INTRODUCTION For some time, bars and restaurants have been encouraged as part of Responsible Beverage Service Programs (RBSP) to provide non-alcoholic look-alike drinks such as "Shirley Temples" and "Virgin Marys". In addition, special mineral waters such as Perrier have become socially fashionable with the result that these beverages have significant sales in settings in which alcohol is normally consumed. In recent years, these non-alcoholic alternatives have been expanded by the development of low or zero alcohol beers and wine. These beers are brewed in the normal manner but the alcohol is driven off so that the final product has less than half of 1% alcohol allowing it to be sold as a non-alcoholic beverage in the United States. This practice may have particularly important safety implications because beer is the beverage of choice for those drivers most involved in Driving Under the Influence (DUI) arrests and alcohol related crashes. To study the current use of low or no-alcohol beer, questions regarding the use and purchase intentions for this type of beverage were added to on-going surveys in California and Colorado. The three surveys employed were: DUI offenders - 915 convicted DUI offenders in the state of Colorado provided information on their use no alcohol beer by filling out a five minute self report form during the months of February and March, 1995. Underage drivers - 513 drivers, between the ages of 16 and 20, were interviewed over the phone by means of a random digit dialing survey of households in the state of California. This study reports the responses from 295 of these 513 who stated that they had had at least one drink during the previous month (December, 1994). Adult Drivers - 712 drivers age 21 or older, were interviewed in a random digit dialing survey between November 1, 1994 and January 31, 1995 in the state of California.

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