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"[M]ay be the finest extended work on Internet history and developmentto date. . . . useful for anyone studying information technology." --Library Journal

"Thoroughly wonderful." -- David Warsh, Boston Globe

Since the late 1960s the Internet has grown from a single experimentalnetwork serving a dozen sites in the United States to a network ofnetworks linking millions of computers worldwide. In Inventing theInternet, Janet Abbate recounts the key players and technologiesthat allowed the Internet to develop; but her main focus is always onthe social and cultural factors that influenced the Internet's designand use. The story she unfolds is an often twisting tale ofcollaboration and conflict among a remarkable variety of players,including government and military agencies, computer scientists inacademia and industry, graduate students, telecommunications companies,standards organizations, and network users.

The story starts with the early networking breakthroughs formulated inCold War think tanks and realized in the Defense Department's creationof the ARPANET. It ends with the emergence of the Internet and its rapidand seemingly chaotic growth. Abbate looks at how academic and militaryinfluences and attitudes shaped both networks; how the usual linesbetween producer and user of a technology were crossed with interestingand unique results; and how later users invented their own verysuccessful applications, such as electronic mail and the World Wide Web.Amazon.com Review
History is written by winners, but Bill Gates isn't talkingyet. Those interested in how this weird, wonderful World Wide Web--andits infrastructure--came to be should turn to historian Janet Abbate'slook at 40 years of innovation in Inventing the Internet.

Peeking behind the curtain to show the personalities and larger forcesguiding the development of the Net, from its dawn as a robust militarycommunications network designed to survive multiple attacks to today'scommercial Web explosion, Abbate succeeds in demystifying thisall-pervasive technology and its creators.

Abbate's survey coverseverything from David Baran's work with the RAND corporation to thedevelopment of packet-switching theory to CERN's Tim Berners-Lee andhis hypertext networking system. She also factors in the influencesthat caused the Net to evolve such as the Cold War, changing researchpriorities, and the hacker subculture that pushed existingtechnologies into new forms, each more and more like today's fast,global communications system.

The research is impeccable, thewriting is lively, and the analysis is insightful. (See especially thediscussion of the "surprise hit" of ARPANET, a minor function known ase-mail.) Abbate clearly knows her subject and her audience, andInventing the Internet encapsulates a milestone of modernhistory. --Rob Lightner ... Read more

Customer Reviews (10)

How the Military Freed University R&D From the Short Term Market Imperatives
Janet Abbate's analysis of the birth of the Internet establishes systematic links between the technological development and its organizational, social, and cultural environment. There are many histories of the Internet - in print and, of course, online. Most of them are full of well-documented information on technology and history. Some even refer to the underlying concepts of communication, information, and knowledge. But Abbate's work is the first that goes beyond mere facts or scholarly exercise, and her findings are most revealing.

The beginning of the Internet is well known: it was a U.S. Defense research program called Arpanet. What is less well known is the internal structure of the Advanced Research Projects Agency (ARPA) that incubated the network development during its first 10-12 years. Inventing the Internet clarifies how the small agency was created in 1958 to respond to the Soviets' successful launch of the world's first artificial satellite (Sputnik). ARPA never owned a single laboratory. Its role was to create centres of excellence in universities through the financing of research projects in defence-related domains.

ARPA had several project offices that were created and disbanded according to the ever-evolving priorities of the Department of Defense. These offices were managed by directors from the academic world - not from the military. In theory, the offices' budgets were approved by the Congress. In practice, ARPA's management used the pretext of the "national interest" umbrella - and we all know how broad the concept of national interest in the United States is - to remain out of reach of political interference. The result was a purely scientific culture benefiting from the entirely free environment that came with the universities and the plentiful money that came from the military budgets. When ARPA decided in 1969 to connect the supercomputers scattered among university campuses, it had no political or financial difficulty attracting the best computer scientists from all over the United States.

The originality of Arpanet is this intrinsic freedom, in contrast to market laws and official control. Inventing the Internet emphasizes the exceptional character of ARPA, which seems in radical contravention to both the "laissez-faire" dogma and the state-intervention ideology. Arpanet was born in an atmosphere of total confidence within a community whose wholehearted purpose was to connect the computer equipment from as many universities as possible, while imposing the least restricting standards and interfaces. Packet-switching technology was the tool that seemed to impose the fewest constraints : Arpanet was thus based on packet-switching instead of the circuit-switching technology that characterized all other telecommunications networks in the world.

Without detailing all the analyses contained in Abbate's work, I shall give the example of the tensions between the scientists united around Arpanet and the telecommunications carriers backed by their respective governments. Indeed, carriers were being pressed by their business customers to provide them with data transmission. Contrary to a widespread idea, the carriers quickly understood the advantages of packet-switching over circuit-switching. As far back as 1975, the carriers had created the packet-switching X.25 protocol, which centralized the management of the new networks inside the core. The goals of this centralized architecture were to relieve the end user of conducting complex interconnection procedures, to transmit information reliably and, of course, to boost the carriers' profit. On the other hand, computer scientists wanted to move intelligence (and control) out of the network and establish it in the host computers, because they were themselves end users and they did not mind making an extra effort to get the services they wanted, at reduced costs. Moreover, the TCP/IP protocol had been created to make up for an unreliable network in a war environment.

Abbate rightly notes that the TCP/IP and X.25 protocols were not technologically but architecturally incompatible. In the duel between X.25 and TCP/IP, Canada played a leading role: it led an anti-Internet crusade with the help of Great Britain, France, and Japan. What motivated this opposition? IBM was proposing to use its SNA standard to connect its computers, while Canada and its allies wanted to protect their home markets against IBM's monopolistic practices. Canada feared the creation of a computer communications monopoly more than any other country because of the rapid growth of its trans-border data traffic with the United States. It saw in this a threat to its very existence. When the computer scientists proposed TCP/IP instead of IBM's protocol (SNA), the suspicion turned into panic, since this protocol depended directly on the U.S. Department of Defense. This is how the Canadian government and its principal carrier, Bell Canada, ended up being the principal architects of the X.25 protocol and the main adversaries of TCP/IP. This hidden conflict gave birth to the Datapac network in 1976, which was presented to the public as a world first and became the data-transmission protocol in Canada.

Each chapter of Inventing the Internet sheds new light even on facts that we already knew, as it reveals the real stakes of the Internet's formative years - and it does so without taking sides between the conflicting players. Abbate exposes the organizational structures of the involved forces and leaves it to the reader to judge. An example of her absence of bias: she is one of the few authors to call the transfer of the Internet's backbone management to private operators at the beginning of the 1990s "privatization": " The final step toward opening the network to all users and activities would be privatization ". (1) She is correct: the transfer of a publicly owned infrastructure to a series of private corporations, even if there is no formal sale, is called "privatization" everywhere in the world. So should it be in the United States.

There is, however, one major error, all the more egregious since the book is otherwise so well documented. Throughout Inventing the Internet, Abbate refers to the "Canadian PTT." She seems to be confusing the Trans-Canada Telephone System (TCTS) with the European PTT. (2) The TCTS was the grouping of the main Canadian carriers, most of which were private operators (as in the case of Bell Canada) and not state-owned corporations. Although this is a gross error, it should not prevent us from reading this fundamental analysis.

---
(1)Cf. page 195.

(2) The error can be found at pp. 153, 163, and 168.

A History of the Net
This is a terrific book about the history of the Internet and how it came to be.It is very detailed (from both technical and socio-cultural angles) and should be taken as a scholarly read.The importance of the Internet to our society should not be understated, and its significance only grows more every day.It is therefore crucial that users of the Internet (and other life-altering technologies) have a deep understanding about how the technology came into existence, and how it continues to be shaped.Inventing the Internet is the perfect book to help us achieve this understanding.If you use the Internet regularly, then this book is for you.

Insightful!
Janet Abbate exhaustively researched her scholarly history of the Internet and presents it with the detail and tone you would expect from a historian, which she is. Therefore, don't come looking for a breezy, "gee whiz" approach. This is not a promotional pat on the back to the companies that helped popularize the Internet, nor does it glorify dot-coms or any of their fearless leaders. In fact, Abbate devotes the first 75% of her book to the precursor to the public Internet - the ARPANET system used by scientists, researchers and the U.S. military. We recommend this book to all readers who want to know how the Internet really came into existence and how it evolved from a private, secret, scientific resource into today's vast realm of public information, auctions, virtual bookstores, e-mail and even getAbstract.

A well argued and documented claim
One should read Inventing the Internet to explore the thesis of technological determinism shaping the evolution of the Internet.After reading the book, the reader can also judge the success of Abbate's integral thesis that social determinism also shaped the evolution of the Internet.Janet Abbate is a professor in the Department of History at the University of Maryland in College Park.She derived the book from her 1994 dissertation research undertaken at the University of Pennsylvania.The book was produced with six chapters, which she arranged in rough chronological order.Each chapter was then subdivided into topical sections.The book's details support Abbate's claim that the Internet was not born in a discrete originating event, but evolved over a twenty-year period through the convergence of technological advances and societal needs.

Intriguing, but not for the juvenile
The reviewer from "Flagpole" is obviously a disgruntled former student of Ms. Abbate's.Perhaps he flunked a midterm or wrote a lousy paper.But that's his problem...

Anyway, the book is excellent.Looking forward to more insightful analysis on the history of technology in her upcoming books. ... Read more

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The best fully integrated study system available

Ron Gilster, CompTIA A+ Network+. CCNA, is the author of many bestselling books on networking, PC hardware, and IT career certifications, including CEA-CompTIA DHTI+ Digital Home Technology Integrator All-in-One Exam Guide, Second Edition. ... Read more

Customer Reviews (2)

Test review
Excellent book for IC3 test review.Lots of sample questions, tips and advice for taking these certification tests.

Not so much...
I saw that this was the cheapest book in the area of IC3 review, and now I see why. The book is not necessarily terrible, but it doesn't really tell you anything you can't find in a book on networking or Excel that you could get from your local library.

It claimed to have insider tips on the test, but there were maybe 2 or 3 throughout the whole book. I can give you an insider tip: When you are asked a question that requires you to do things in a specific sequence, don't just click one thing and assume that since it says "answer complete" that you are finished. You've probably just clicked the wrong thing. I kept retrying each question until I couldn't anymore, which helped me pass.

Also, the CD-ROM with the practice test was awful. I KNOW I clicked on the right answers and it gave me a failing score, and when I went back and checked it against the answers in the book, it was totally inaccurate. DO NOT BUY THIS BOOK. ... Read more

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In the developed world, there is no longer an issue of whether the Internet affects politics--but how, why and with what consequences. With the Internet now spreading at a breathtaking rate in the developing world, the new medium is fraught with tensions, paradoxes, and contradictions. How do we make sense of these? In this major new work, Andrew Chadwick addresses such concerns, providing the first comprehensive overview of Internet politics.Internet Politics examines the impact of new communication technologies on political parties and elections, pressure groups, social movements, local democracy, public bureaucracies, and global governance. It also analyzes persistent and controversial policy problems, including the digital divide; the governance of the Internet itself; the tensions between surveillance, privacy and security; and the political economy of the Internet media sector. The approach is explicitly comparative, providing numerous examples from the U.S., Britain, and many other countries. Written in a clear and accessible style, this theoretically sophisticated and up-to-date text reveals the key difference the Internet makes in how we "do" politics and how we "think about" political life. Featuring numerous figures, tables, and text boxes, Internet Politics is ideal for undergraduate and graduate courses in political science, international relations, and communication studies. ... Read more

Customer Reviews (1)

This book saved my life (or, at least, my thesis)...
For my undergraduate political science thesis, I had found a slew of books on the Internet and politics. But quite frankly, none of them compared in scope and depth to Chadwick's excellent volume; it was only until I found his book that I actually "got" the relationship between the Internet and democratic institutional design. It is at once academically rigorous and easy to understand, comprehensive in research and not overly bogged down in the minutiae. Highly recommended for students, technologists, and policymakers. ... Read more

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Living with the Internet and Online Dangers highlights the risks and problems that come with modern Web technology, as well as what teens can do to protect themselves. Chapters explore online job hunting, email scams and Internet fraud, finding that special someone online, and wireless security. Written in straightforward language, this new resource is loaded with helpful sidebars, a glossary, index, and appendixes. ... Read more

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The image of the lone inventor transforming society from the outside has astrong hold on the public's imagination. In reality, though, technologies are products of ongoingsocial and cultural processes. In Leonardo to the Internet, historian Thomas J. Misaprovides a sweeping comparative history of the interrelationship between technology and societysince the Renaissance, revealing how technological innovations have been shaped by the culturesin which they arose—and how such technologies have, in turn, shaped these cultures. From thecareers and contributions of Renaissance court inventors Johann Gutenberg and Leonardo daVinci to beer brewing in industrial London to the telecommunication revolution of the latetwentieth century, Misa uses carefully chosen and engagingly told case studies to develop histhesis.

Over eight thematic chapters, Misa provides detailed portraits of the inventors and users oftechnologies. Beginning his narrative at the dawn of the "modern" era, Misa surveys theintersections of technology, politics, and culture in the Renaissance court system of WesternEurope; the role of technology in Holland's commercial expansion; the diverse "paths" to andthrough Britain's industrial revolution; the links among technology, imperialism, and trade in thenineteenth century; and the application of scientific discoveries in chemistry and physics toindustry in Germany and the United States at the turn of the twentieth century. Misa thenexamines the introduction of mass-produced consumer goods and their impact on daily life andmodernist sensibilities; the rise of the military-industrial complex during World War II and thetechnological innovations generated by the command-and-control economies of the Cold War;and the emergence of a technology-oriented global culture since the 1970s. The work concludeswith a provocative essay laying out the technological choices we face today and considering theirimpact on the type of society we wish for the future.

A masterful analysis of the ways in which technology and culture have influenced each otherover five centuries, Leonardo to the Internet encourages students and general readersalike to think both more widely and more deeply about the invention, development, transfer, andadaptation of technologies within Western civilization. ... Read more

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Broad and compelling review of technology in history
LEONARDO TO THE INTERNET takes a broad historic look at the defining technologies of eight different eras between the 15th century and today. The author, Thomas Misa, is a professor in the Department of Humanities at theIllinois Institute of Technology in Chicago. He looks at the relationship between technology and the various cultures of these periods and shows that "technology is not only a force for but also a product of social and cultural change."

In the first chapter, "Technologies of the Court," he looks at the court engineers, including Leonardo da Vinci, the invention of perspective in painting, and the Gutenberg printing press to show how these technologies were used, not for economic gain, but to support the royal courts and city-states of the Renaissance era.

The second chapter is entitled "Techniques of Commerce" and looks at the period from 1588 to 1740 when Dutch merchants amassed fortunes using technologies like herring fishing boat factories, windmills, and fine textiles manufacture and developed an international trade second to none. They used their wealth to support fine artists and to speculate in tulip bulbs.

"Geographies of Industry" is the third chapter and it covers the period from 1740 to 1851, the time of the Industrial Revolution in England. Rather than looking at the cities normally consideredthe homes of industry in this period, Misa takes a close look at industry in London, using beer brewing as his focus. He then compares London to Manchester's textiles industry and Sheffield steel manufacture. He does this to create a much more complex image of the Industrial Revolution, and to show that there were many paths to industrialization in the period.

1840 to 1914 is the subject of "Instruments of Empire," the fourth chapter. Here Misa looks at how British Imperialism and the technologies of railroads, steamships, and telegraphy interacted to create a world-spanning empire.

Chapter five, Science and Systems, covers a second industrial revolution that took place between 1870 and 1930. Here the German science-based chemical industry developed a synthetic-chemical empire based originally on fabric dyes. Also science and technological research became an integral part of industry, driving out the independent inventors of earlier times. The author also looks to America's electric lighting struggle between direct and alternating current systems. Out of these developmentscame modern German companies like IG Farben, BASF, Bayer, and AGFA, as well as the American firms of Westinghouse and General Electric. Misa also looks at the beginning of university industrial partnerships with the development of the MIT labs.

The first half of the 20th century is the focus of chapter six, "Materials of Modernism." Here the Italian Futurists, the German Bauhaus, and the Dutch Modernists take the modern materials of steel and glass to redefine architecture and aesthetic theories.

"The Means of Destruction," chapter seven, looks at the relationship between the military and technological innovation in the 20th century. Misa calls World War II a "war of innovation" and looks closely at the atomic programs on both sides of the war as an example of how this relationship developed. The author shows that after the war this military-technology relationship still held sway. He uses the examples of the development of solid-state electronics and digital computers to illustrate this.

In chapter 8, "Toward a Global Culture," the author shows how Globalization was themajor trend in last 30 years of the 20th century. He uses the development of the international standards that made the fax machine an everyday commodity as a case study of how this happened. Then he turns his attention to the world-wide food chain McDonald's to show how culture and technology give and take together in globalization. He then ends up with a discussion of the global Internet culture, but with a nod back to the previous chapter as he shows the military influences that developed the Internet.

He ends up with a summary chapter called "The Question of Technology" where he discusses the dynamics between Science, Economics, Culture, and Change. It is here that Misa points out that the relationship between Technology and Society is a constant give and take. There is a sad note to this summation as he states that he feels the attacks of September 11, 2001 signalled an end to this era. He states that the reactions to these attacks do not fit a pattern of globalization, and goes on to say that the "vision of a peaceful world, economically integrated and culturally harmonious, knitted together by information technology, is dead." He looks forward to a new era where reformers, social movements and groups of citizens embrace technological solutions to shape a new future. ... Read more

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Easy-to-use guide that helps elementary and middle school students develop their Internet skills while keeping safe

Most school-age children use the Internet every day. However, many posses na?ve attitudes about their online safety and can inadvertently engage in a range of high-risk behaviors. Developed by i-SAFE™, the leading nonprofit organization dedicated to Internet safety education, this important resource offers a series of fun lessons and teachers' guides to help students in grades K-8 learn how to stay safe online.

• Filled with activities, the book shows young children how to have fun online while keeping safe
• From i-SAFE™ the organization dedicated to Internet safety education
• Topics include basic Internet safety, protecting personal information, preventing cyberbullying, avoiding predators, netiquette, and much more

This is a must-have book that teachers and parents can use to help kids become Internet-savvy. ... Read more

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Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies. ... Read more

Customer Reviews (15)

NONPROFIT INTERNET STRATEGIES by Susan Canterbury Pipyne
This is an excellent book for nonprofit marketing people to explore.While ePhilanthropy has boomed, it is still underutilized by many nonprofits.The step by step processes of creating a brand and developing an emotional connection with a supportive audience is carefully mapped in this book.Web content, design, and creating online donations are just some of the wonderful examples to create a powerful and sustainable nonprofit presence for grassroot and large organizations.

Excellent Resource
I use this book as my primary guide.I highly recommend it!I like the way each topic is approached.

Guide for Non Profits Fundraising
This source is a wonderful collection of information for non profit companies who want to expand to the Internet.It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit.Recommend to all.

Essential
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.

Non-Profit Internet Strategies
This is a very complete guide to using the Internet for marketing and fundraising.It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course.Great reference material.

... Read more

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After sex, religion is one of the most popular and pervasive topics of interest online, with over three million Americans turning to the internet each day for religious information and spiritual guidance. Tens of thousands of elaborate websites are dedicated to every manner of expression. Religion Online provides an accessible and comprehensive introduction to this burgeoning new religious reality, from cyberpilgrimages to neo-pagan chatroom communities. A substantial introduction by the editors presenting the main themes and issues is followed by sixteen chapters addressing core issues of concern such as youth, religion and the internet, new religious movements and recruitment, propaganda and the countercult, and religious tradition and innovation. The volume also includes the Pew Internet and American Life Project Executive Summary, the most comprehensive and widely cited study on how Americans pursue religion online, and Steven O'Leary's field-defining Cyberspace as Sacred Space. ... Read more

Customer Reviews (1)

Most recent version of whatever is Online in sacred space
Congrats. This book facilitates a) introducing the topic of cyber space in sacred mosaic, and b)leads the readers to a higher platform. Democratic vistas calls for information access. The book in hand does fulfill this indeed. It is for the reader, surfer, viewer, to move on (if they desire to find virutal realities) in synchronous and seemless environments. ... Read more

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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. ... Read more

Customer Reviews (56)

Read It and Reap
Are you lost in the sea of internet marketing information? If so, this book will get you safely to the shore. The subjects covered are sufficient to paint a clear picture of internet marketing and how to make it work for you. Corey's clear and easy approach to his subjects makes it a great business resource. This book became my constant companion; in fact, I credit this book with helping me with the last 5 pounds I lost on the treadmill.

Easy? Yes. Light? No. This book is meaty and loaded with helpful resources to lead you to the marketing success you desire. You'll reach for your highlighter with almost every entry.

Regardless of your business, the strategies found in eBoot Camp can move you to the next level. It will be an asset to your personal library.

Everything We Needed To Get Going!
I bought this book over a year ago as a virtual unknown to internet marketing. I understood the nuts 'n bolts of it, in general terms, but had no 'real' knowledge to speak of on the subject.

It totally changed my business, seriously. We had dabbled in SEO, etc., but nothing too intense.

However, I now have a team of SEO guys, content writers and social media busy-bodies working for me on all my projects, full-time.

And it all started with reading this fine book.

Brilliant for non-techies!!
I am as far from technical as you can get, but I do own 3 businesses, so I was really interested in this book. I had bought
Web Traffic Magnet: 55 Free Things You Can Do To Drive Traffic To Your Website (Volume 1) and I just couldn't get on with it. It was really dry and difficult to follow if you are new to SEO.

But Corey's book was brilliant. I was able to implement so many things in minutes. I don't have that much time to read reams and reams of technical instruction. So Corey's book was perfect. Really easily written, with easy action plans to implement at the end of each chapter.

I have heaps of books I have to read, so I rarely read a book twice. But this book was so valuable, that no sooner had I finished, I went back to the beginning and re-read it again. It is now a permanent fixture by my computer.

If you have the book your book has a code that allows you to access his brilliant website and all his resources. That in itself is worth it's weight in gold.

A definitive "BUY IT "

A beginner's resource: eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Talk to most small business owners about search engine optimization in any great detail and their eyes usually begin to glaze over. But there's still a gnawing recognition by most that they'll eventually need to know more about SEO, because in coming years it will become essential to the success of their organizations.

Yes, every business needs a website these days, and the mechanics of launching a site are easier than ever. But delve a little deeper in terms of site marketing, and most entrepreneurs don't know a title tag from a title fight. That's why a book that can take the techno-babble of site marketing and turn it into easily understood concepts that anyone can grasp is incredibly valuable.

And that's one reason Corey Perlman's book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, should be on the shelf of every small business owner, entrepreneur, and marketing consultant.

Moving up the search engine rankings
One of the biggest obstacles to the non-techie crowd is the jargon used to explain many concepts. Not so in eBoot Camp.

Why? Because Perlman believes that it's business owners, not web designers, who best know their customers and how to communicate with them while they surf the web. And this book is definitely written with the goal of empowering business owners to control their own websites.

Perlman takes concepts like keywords, title tags, and meta tags and briefly explains their purpose, using real pictures of Google search results and web pages to illustrate what these things are, or should be, doing for your web site. Getting ranked by the search engines requires a strategy, and that must come from the business owner or management team.

Simple, effective online marketing strategies
It's one thing to get your site ranked, but to stay there - and more importantly to keep and attract customers - you have to give customers a reason to want to visit it. This is where some old-fashioned writing skill can come in handy.

Perlman explains how writing articles, press releases, and blogs, among other things, can help direct traffic to your site. By using these methods for giving information - and delivering true value - to potential customers, they become addicted to your content. This gains you a loyal following of readers who are interested in what you have to say and see you as the go-to resource in their area of interest.

What to do...and how to do it
eBoot Camp's straightforward explanation of online marketing concepts is enhanced by several actionable recommendations.

For example, be creative in using uncommon words in your pay-per-click ads. Your ad will cost less, and you'll get more bang for your buck.

Some other bits of wisdom to consider:

- Creating a page title tag? Put a keyword-rich headline in front of your company name. The first few words carry more weight with search engines.
- Uncover all the websites in Google, Yahoo and MSN that feature a link to your site by entering your URL at [...].
- Don't be misled by the term "keyword." Keywords can also be key phrases. Include commonly misspelled words as part of your keyword list to take advantage of searchers' frequent errors.

Not only does eBoot Camp lay out clear steps to follow for various techniques, it also features abundant resources and tips for success at the end of each chapter.

While most of the books in the online marketing category tempt by telling what should be done, very little time is spent explaining how to do it or where to find the resources to do it. Perlman makes the "how to" a central part of each chapter and it lets would-be web marketers feel like the masters of their own -- and hopefully highly ranked -- web sites.

Web marketing made clear and easy
I found this book to be a really helpful overview of the best web marketing techniques.If you're a small business owner confused by all the information and hype surrounding web marketing, this book will demystify things for you.

The author cuts through all the clutter and presents super-easy ways to build a web presence for yourself or your business.Within a few days of reading the book I created my blog and began networking on LinkedIn.Everything is presented in such a clear, straightforward way that it was very easy to quickly put the techniques that most appealed to me into action.I found the book invaluable in this respect. ... Read more

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A clear, current and comprehensive introduction to computer networking from a highly respected author whose previous editions have sold over 240,000 copies ¿ now supported by a rich set of resources in an online study guide.

Customer Reviews (1)

sweeping and up to date view
For the electronic engineer or computer scientist, Halsall provides a detailed and sweeping view of current computer networks. With an understandable emphasis on the Internet. To those readers who might consider computer networking synonymous with the Internet, the first few chapters explain otherwise. Like the telephone networks. Originally all analog, they are now mostly digital. Halsall goes through the sundry alphabet soup of ISDN, ADSL, SONET and the like. He shows that one of their defining characteristics is a circuit switching approach, which gives a very high reliability.

The book also covers recent developments in wireless nets. Including the infrared Bluetooth and the cellphone nets. Where the latter arguably affects as many people as the Internet.

Finally, as he ascends the protocol stack (which is another concept clearly explained), he gets to the Internet. Detailed exposition of DNS, which is one of the core functionalities. Email is also gone into, as this was the first killer app of the Internet. As someone who is involved with antispam technology, I found his description of the email structure and relaying to be concise and spot on. A good level of explanation that covers all the key points.

Naturally, for all of the book's topics, you can find entire books devoted to each. But the encapsulated view of the book is hard to beat. ... Read more

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• Efficiently set up your office
• Set your pricing and policies
• Connect with consumers using new media tools
• Gain exposure using high-impact, low-cost advertising techniques
• Identify new opportunities and grow your business
• Avoid common pitfalls and scams
• Access a world of online business resources
• And more!

E-commerce, virtual services, online education ... the online opportunities are endless! And the benefits-no startup costs, a world-wide market, setting your own hours, and huge profit potential-are unmatched! ... Read more

Customer Reviews (6)

Outstanding!
This text is a must read for anyone trying to get into the online teaching. Great book and easy to follow!

This book has it all....from nuts to soup.....
Dr. Babb's book, The Online Professor's Practical Guide to Starting Your Own Internet Business, is an excellent read that is packed full of tons of helpful, practical advice for starting your own Internet business.Dr. Babb provides you with a step-by-step process in how to begin your business.She leaves no stone unturned by touching on every minor detail involved in starting your business.Everyone who reads this book and applies her business wisdom and no-nonsense approach can obtain success.This book assisted me in making intelligent business decisions that has lead to my success in building and growing my own Internet company once I made the decision to "take the leap" and put her advice into action.Positive visualization and setting goals are essential elements to your success, and The Online Professor's Practical Guide to Starting Your Own Internet Business will help you in your decision-making process to create the right business for you by providing you with encouragement to act on your passion and live your dream.

Nothing New
This book did not provide much of what I did not already know.It can be helpful for someone who is completely clueless about starting an internet business. If you take the time and conduct your own research you find this information for free and at your local library.

If you don't want to be ripped off, don't buy this book.
This book is terrible.Most of what is written is just common knowledge.And, the chapter on ways to avoid being scammed on the internet are stupid and don't have anything to do with business.For example two of them have to do with not falling for scams while you view internet pornography.What does that have to do with creating an internet business?The write up I read about the book said it had trusted companies to help you start your business.I never saw that in the book.What I did see was stupid things like the advantages of working at home, setting up an at home office, etc. and other things most people already know.Don't waste your money on this book!

A must read if interested in starting an internet business...
You've already made a bold move by checking this book out so take the next step and buy it! You won't be sorry if you're interested in creating your own online business. Dr. Dani Babb has done it again - written a practical guide which walks you, step by step, through the process from novice to expert. She has developed many successful online businesses of her own so knows all the ins and outs that will help you plan successfully and avoid the many potential pitfalls. As an online professor and technologist specialist, she shares knowledge, tools, and a tailor-made website to provide 24/7 support to you. It's not going to get any easier so now is the time to begin your new work adventure! ... Read more

Product Description

When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue—and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.

Customer Reviews (5)

Not Much Detail About "The Overthrow of Everything"
If you are looking for some insights on Internet strategy, then you should look elsewhere. The first substantial mention of that subject occurs around page 82, and then takes a bit of a vacation for the next 20 or 30 pages. I finally gave up at page 172.

The book is, however, a nice account of Trippi's general experiences as a political operative, told in a very engaging style, and if you would like to learn more about the details of his career, then this book is definitely for you. Just don't count on learning much about how the Internet led to "the Overthrow of Everything."

After throwing this book into my pile of "Books I Never Finished Reading," a better title for the book occurred to me. The title of the book should be changed to "My Story as a Political Operative Will Not Be Televised, So I Wrote This Book Instead."

Original, personal story of national import, merits more attention
Joe Trippi has produced a very fine personal story that clearly presents Trippi, Dean, and the Internet as the people's tool, in the context of "early days." His big point is in the title: this is about the overthrow of "everything."I personally feel that he, Joe Costello, and Zephyr Teachout have not received enough credit for their bottom line discover: the crowd can outspend the corporation every single time.

I took off one star for two reasons: his very limited "tie in" to the broad literature on the relationship between the Internet and a *potentially but not necessarily* revitalized democracy; and his relative lack of attention to the enormous obstacles to electronic democracy getting traction, including the corruption of the entire system from schoolhouse to boardroom to White House.

There is a broad data point that Trippi missed that adds great power to his personal appreciation of the future: the inexpensive DoKoMo cell phone and network approach from Japan, when combined with Sony's new playstation that is connected to the Internet and opens up terabytes on online storage to anyone with $300, and to this I would add [...]semantic web and synthetic intelligence architectures--these all combine into finally making possible the electronic connectivity of poor and working class voters, not just the declining middle class and the wealthy. 2008 is the earliest that we might see this, but I suspect it won't be until after two more 9-11's, closer to 2012.

There are a number of gems throughout the book, and I will just list a few phrases here:

-- politics of concentric circles--find the pebble in every town

-- polling substitute's conviction for bullshit (his word)

-- citing Robert Putnam in "Bowling Alone," every hour of television watching translates to a 10% drop in civic involvement

-- what gets destroyed in scorched earth politics is democracy

-- McCain led the way for Dean in using the Internet and being an insurgent ("the Republican branch of the Republican Party")

-- the dirty secret of US politics is that fund-raising (and I would add, gerrymandering) take the election decision out of the hands of voters

-- the existing party machines are dinosaurs, focused on control rather than empowerment--like government bureaucracies, they cannot accept nor leverage disruptive innovation (see my review of "The Innovator's Solution")

-- Open Source Rules--boy, do I agree with him here. He describes Dean's campaign as the first really committed "open source" campaign, and this is at the heart of the book (pages 98-99). One reason I have come to believe in open source software, open source intelligence, and open spectrum is that I see all three as essential to the dismantling of the Maginot line of politics, institutional dominance of money and votes on the Hill.

-- Media will miss the message. He has bitter words for the media spin and aggression that helped bring Dean down, but his more thoughtful remarks really emphasize the mediocrity of the entertainment media and its inability to think for itself.

-- TIRED: transactional politics. WIRED: transformational politics

-- Democratic fratricide killed Dean--Gephardt on his own, and Clark with backing from Clinton, killed the insurgency

-- Cumulative Intelligence is a term that Trippi uses, and he puts in a strong advertisement for Google's gmail that I found off-putting. Googling on the term "collective intelligence" will get one to the real revolutionaries. When he quotes Google as saying it will "harness the cumulative intelligence of its customers" this reminds me of my own phrase from the early 1990's, one Mike Nelson put in one of Al Gore's speeches, about the need to harness the distributed intelligence of the Whole Earth. My point: we don't need Google to get there--collective intelligence is already happening, and Google is a side show.

Tripi's final chapter has "seven rules": 1) Be first; 2) Keep it moving; 3) Use an authentic voice; 4) Tell the truth; 5) Build a community; 6) Cede control; 7) Believe again.

There are a rather lame few pages at the end on Change for America. Forget it. Change for America is going to be bottom-up, from the county level.

I want to end by noting that at one point, on page 156, I wrote in the margin, "this is a moving book," but also express my frustration at how unwilling Dean and Trippi were to listening to those of us (Jock Gill, Michael Cudahay, myself), who tried very hard to propose a 24/7 team of retired Marine Corps watchstanders with structured staff processes; a massive outreach to non-Democratic voters including the 20$ of the moderate Republican wing ready to switch. On page 161 Trippi writes "The truth is that we never really fixed the inherent problems in the organization that I saw that first day...." I could not help but write in the margin, "We told them so."

The problem with Dean and Trippi is they became enchanted with the blogs and the newness of its all--as well as the fund-raising--and lost sight of the fundamentals. The winner in 2008 or 2012 will have to strike a better balance. One other note: the revolution that Trippi talks about is sweeping through Latin America, with active Chinese, Korean, and Japanese interest. It is just possible that electronic populism will triumph in Latin America before public intelligence becomes commonplace in America.

See also:
A Power Governments Cannot Suppress
One from Many: VISA and the Rise of Chaordic Organization
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
The World Cafe: Shaping Our Futures Through Conversations That Matter
The Cultural Creatives: How 50 Million People Are Changing the World
Collective Intelligence: Mankind's Emerging World in Cyberspace (Helix Books)
Group Genius: The Creative Power of Collaboration
All Rise: Somebodies, Nobodies, and the Politics of Dignity (BK Currents (Hardcover))
Escaping the Matrix: How We the People can change the world

"Ya gotta believe"
The book reminded me of Hunter S. Thompson's Fear and Loathing on the Campaign Trail (Trippi admits that it influenced him a lot). Trippi might not be as good a writer as Thompson was (who is?), but his book is certainly an interesting read and I want to share my thoughts on it.

1. Trippi got the 2004 Bush campaign wrong, when he thinks that it was all "transactional politics". Of course, Bush raised money from and catered to big companies like Halliburton. But apart from expensive TV ads, it was also plain grassroots campaigning that won him the general election.

2. Trippi was the first person to predict that Tom Bradley was going to lose, even though exit polls expected him to win. However, Trippi never once mentions (what was later to be known as) the "Bradley Effect" (the fact that voters won't admit in an exit poll that they did not vote for a black candidate, which causes the actual result to differ a lot from what the exit polls predict). Maybe that's because Barack Obama did not suffer from this phenomenon.

3. It's scary to see how the news media eagerly reports negative stories about a candidate (which were handed to them by other campaigns) just to have the exclusive rights to these stories.

4. Trippi is a bit naive to think that Google is not evil at all. In fact, Google gathers a lot more information from its users than it needs to run its tools. I know, I was thrilled when I saw the new Google Wave and blogged about it. However, since Wave is a server based service, Google can monitor the content of every single Wave. The data that they gather already could be used to make a lot of money on Wall-Street. Thanks to tools like Google Analytics and Gmail, Google can "sense" if there is something going on at a company. It could use that knowledge to either buy or sell that company's stock.

Must Read -- If You Want To Understand The World Today
The first edition of this book put the building of the 2003-2004 online revolution into an understandable context.A dozen lifetimes and generations later, we find ourselves leaving 2008 with a world turned upside down by online power.This new edition of Joe Trippi's absorbing book sets out not only what has happened, what is happening but, most importantly, what will happen, particularly when change is driven from the bottom up and not imposed from the top down.

This is a must read, vitally important book for not just activists but for everyone who wants to make a lasting, positive difference.We have the tools: Joe Trippi shows us how they can be effectively used.

Great Addition
A great addition to the original, Joe.It's amazing how far we have come in such a short amount of time both in terms of bad and good.Hopefully readers will heed the words of this book.Keep the revolution alive. ... Read more

Product Description
Here s the eminently practical, pocket-sized reference for IT and Web professionals working with IIS 7.0. Designed for quick referencing and compulsively readable, this portable guide covers all the basics needed for Web administration fundamentals, Web server administration, essential services administration, and performance, optimization, and maintenance. It s the fast-answers guide that helps users consistently save time and energy as they administer IIS 7.0. Written by an award-winning author of more than two dozen computer books, this guide puts expert administration and troubleshooting advice right at your fingertips. Featuring quick-reference tables, concise lists, and step-by-step instructions, this handy, one-stop guide provides fast, accurate answers on the spot whether you re at your desk or in the field.

Delivers must-know details and procedures for administering, supporting and troubleshooting IIS 7.0, including information for performance optimization

Features concise tables, easy-to-scan lists, and step-by-step instructions for the answers you need, wherever you need them ... Read more

Customer Reviews (6)

IIS 7.0 Admin Pocket Consultant
This book does a good job at giving an overview of just about every option in the new version of IIS.

Handy to have at hand
William Stanek is the top windows expert for a reason and its because he understands windows and everything related to it like no one else. This book I've used to set up our external net servers and our internal net servers. Lots of APPCMD and XML config examples and good coverage of ASP.NET, .NET in general as well as Web servers, Web apps, security, certs, performance tuning and monitoring. Written for administrators but the dev guys are always stealing my copy so definitely good for dev in sense of setup and config.

A Must-Have for IIS 7
If you're old hat to IIS, you may be surprised to learn that IIS 7.0 is completely rebuilt from the ground up.

The bad news is, the interface has been redesigned from top to bottom.

The good news is, the rework was done to bring the IIS technology more inline with the Microsoft .NET Framework.

I bought this book because the online resources I've found have been very poor (yes, including Microsoft's own sites).I've been pleased to find that the book dives straight into IIS, provides me the details I would need to manage my server, and (thankfully) provides a lot of screen shots. As an added bonus, Stanek offers suggestions on customization and points out areas that will require some decision-making, such as the hardware you plan to use and the security practices that you should think through.

If you're new to IIS as a whole, you'll have an easier time using this book to learn if you come from a development background.If you're new to Microsoft networking as well as IIS, you might need a little more detail and I'd suggest you start with a book on Windows Server 2008. As for me, this Swiss Army Knife of IIS Administration is probably going to be well-thumbed-through before the end of the year.

On-Line Help Rehash
This is another one of those printed versions of on-line help books that don't provide any context or, as the title purports, consulting.

Great guide for IIS 7
With all of the changes in IIS 7 this is a must have book for any admin. Even if you have never worked with IIS before this is a great book. I have always been happy with the Administrator's Pocket Consultant series of books. I recommend this book for anyone looking to keep up on the changes in technology. ... Read more

Product Description
Think your child is safe surfing the Web? Think again, says R. Stephanie Good in this chilling expose and personal memoir about her efforts with the FBI to bust child sex predators. Posing as a young girl, Stephanie has helped the federal government catch everyone from common perverts to Fortune 1000 executives, even an executive from a children's cable television channel. Stephanie reveals the near-tragic personal story that compelled her into this harrowing career and takes readers on the hunt. ... Read more

Customer Reviews (10)

If you like 'to catch a predator'...
This book goes hand and hand with the Chris Hanson book on the same subject.Her cases that she has worked were pretty wild.I thought it was a good read and if you like the Dateline show, you will like this book.

Interesting, but...
I thought that the book, overall, was interesting.Working in the criminal justice system, I know this occurs.I must also counter another reviewer by saying that yes, these predators do indeed succeed in luring young teens into sexual relationships.I have seen it literally dozens of times.

However, I found that the book was poorly written.It was extremely repetitive and the author spends a large portion of the latter section of the book defending her actions and reiterating the fact that she didn't testify in court in order to sell more books.

I must certainly commend her actions, but I believe that the author spends far too much time defending her motives and explaining why she is on the internet working for the FBI and not enough time explaining the phenomenon itself.

Excellent Book
This book is a must read for parents and for anyone working in local, state or federal law enforcement.It offers a clear understanding of how many sick people are out there and how our children are so vulnerable and easily exposed to these internet predators.The work of Good together with the FBI is extraordinary.Their efforts will not take all predators off the street, but with each one they send to jail, several of our children are saved from their lives and innocense being destroyed.

Exposed
This book was very informative and eye opening.I recommend it for anyone with a teenager that wants to know what to look for on the internet.

Truth in Print....Get the book!
Hey Folks,
Mrs.Good takes you through her experiences with the sexual predators that she enounters in her great work as a civilian UC helping the FBI put these folks where they belong...in a cage away from our kids! This book discusses the many facets of this section of law enforcement and even brings you into a trial and shows you the sleazy attempt by a defense lawyer to get the predator from having to do the time for his, or her, crime. This is a great book to companinion "To catch a Predator" by Chris Hasen. These two books are must reads for anyone interested in this subject. God Bless you all, Doneaux. ... Read more

Product Description

This handbook, the first of its kind, is a detailed introduction to the numerous academic perspectives we can apply to the study of the internet as a political, social and communicative phenomenon. Covering both practical and theoretical angles, established researchers from around the world discuss everything: the foundations of internet research appear alongside chapters on understanding and analyzing current examples of online activities and artifacts. The material covers all continents and explores in depth subjects such as networked gaming, economics and the law.

The sheer scope and breadth of topics examined in this volume, which ranges from on-line communities to e-science via digital aesthetics, are evidence that in today’s world, internet research is a vibrant and mature field in which practitioners have long since stopped considering the internet as either an utopian or dystopian "new" space, but instead approach it as a medium that has become an integral part of our everyday culture and a natural mode of communication.

Product Description
Terrorists fight their wars in cyberspace as well as on the ground. However, while politicians and the media have hotly debated the dangers of terrorists sabotaging the Internet, surprisingly little is known about terrorists’ actual use of the Internet.

In this timely and eye-opening volume, Gabriel Weimann reveals that terrorist organizations and their supporters maintain hundreds of websites, taking advantage of the unregulated, anonymous, and accessible nature of the Internet to target an array of messages to diverse audiences. Drawing on a seven-year study of the World Wide Web, the author examines how modern terrorist organizations exploit the Internet to raise funds, recruit members, plan and launch attacks, and publicize their chilling results. Weimann also investigates the effectiveness of counterterrorism measures and warns that this cyberwar may cost us dearly in terms of civil rights.

Illustrated with numerous examples taken from terrorist websites, Terror on the Internet offers the definitive introduction to this emerging and dynamic arena. Weimann lays bare the challenges we collectively face in confronting the growing and increasingly sophisticated terrorist presence on the Net. A publication of the United States Institute of Peace, distributed by Potomac Books, Inc. ... Read more

Customer Reviews (7)

Thinking about Terror
This is a comprehensive study of the Internet, how it is used by terrorist group--not just Islamic terrorists or al-Qaeda, but also the IRA, and South American terrorist groups as well--and what measures are being taken to combat the growing use of the Internet by terrorists. Perhaps the most valuable portion of the book is the discussion of civil liberties and tracking/surveillance of the Internet. Mr. Weimann does an excellent job of pointing out the problems inherent on both sides of the issue, but does more than that--he offers solutions to the questions he raises. A bit outdated, the Patriot Act update was not yet passed by Congress when this book went to press. Many of the concerns of Internet surveillance were addressed in the Patriot Act update of 2006. Still, a great resource for the average thinking person who wants to be reasonably informed on the dangers facing our country. Politically neutral.

Hezbollah has 500 sites, 250 originating in the US

Terrorist websites have increased from several hundred a few years ago to over 5,000 at this time - and that only counts those documented by strict criteria. Hezbollah has cartoon websites targeting children that depict beheadings and advocate all the atrocities committed by adult terrorists.Al Queda and others have websites targeting women.Throughout the web, messages from various organizations glorify suicide attacks.

These websites are used for recruitment, distribution of literature, manuals, instructions, fund-raising, car-bombs, use of missiles - any needs of the organization.A jihad on-line encyclopedia is available, and participants may come and go with anonymity.

Chat rooms contain debates between members of different organizations - which certainly open the door for counterterrorism efforts.These sites are monitored by government agencies from many countries.

All methods of censoring these sites run the risk of damaging our civil liberties, although this is not a problem for some countries.

The author covers the material well and ends with a caveat and a recommendation.Caveat - that this is a psychological war over minds and hearts.Recommendation - that we be proactive by producing anti-terrorism websites.Most young people participating on terrorism websites never see another version of life and truth.

Fear mongering and calls for government intervention
Mr. Weimann from Israel wants American government control over access to certain Internet websites so that terrorists won't be able to communicate; or perhaps the real reason is to block Moslem news and propaganda so that we will be exposed only to Israeli-slanted news and propaganda.That way the US can continue to support Israeli efforts at ethnic cleansing from all the land which they say God promised them.Still not convinced?Mr. Weimann is a fellow at the ironically-named United States Institute for Peace, a neocon thinktank.

Terror on the Internet
Good book to get a clear picture of how terrorists now use the Internet as a central part of their operations. Weimann is a well-respected scholar who cleary has his finger on the pulse of modern terrorism.

Scary, well-written study, very important
This is a scary book about the ways terrorists are using the Internet. It is very interesting, well documented, well-written (easy for people like me who are not sophisticated Internet users) and very alarming. The author knows well the dark sides of the Net and guides the readers to the darkest virtual streets modern terrorists take when using the cyberspace. The book is loaded with examples from various terrorist groups (all are now on the Net) and relates the findings to the framework of communication studies and psychological warfare. What to do about it? Well, read the book's last chapters...
I highly recommend this book though it left me troubled and scared.
Michael Wise ... Read more

Product Description
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. ... Read more

Customer Reviews (1)

You don't need to be in school to learn from this book
One of the things I always hated about college was that the textbooks were usually really boring (even more boring than the professors, if you can believe that).But there was one textbook that I learned a lot from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)This was one of the few books I didn't sell back to the bookstore after the semester was done, and continued to reference during the early years of my career in Web development.

When I saw that Miletsky was publishing another textbook, I pre-ordered it, even though I'm long out of school and still resent the high price tag that they make students pay (I'd take a star off of my review for that, but I doubt it's the authors fault).I've already gotten my copy and read through most of it - it's actually worth the cost, and every bit as good as the textbook I used in college. And definitely better considering how much the Web has changed since then.

This book picks up long after its predecessor leaves off, detailing Web 2.0 tools and how to use them to market Web sites, get more traffic and introduce your products to different audiences. Although it might spend a little too much time discussing demographic breakdowns, the author does a great job in teaching marketing to non-marketing people.It's totally up to date, well written, clear, and packs a lot of great information into one book.

Once again, I plan to keep this book with me at work as a resource.I would recommend anybody who works in Web development or marketing not to be afraid of buying this just because you're not in school anymore.It's a really interesting read, and definitely worth the money.
... Read more

Product Description

Customer Reviews (1)

how to record your own music and get it on the internet
This is a great book for novice to intermediate level interests in recording your own music. I have read MANY books on the subject and wish I had read this one first! IT has wonderful explanations with great examples and pictures. I would HIGHLY recommend this book to all that are interested in learning about what's involved with recording your own music. ... Read more