Product Description
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more ... Read more

Customer Reviews (5)

Concise and easy to undertand text on strategy.
This is pretty much the easiest to understand and comprehend book on strategy. It was written by the faculty of one of the definitive schools on strategy. Do I need to say more? Lets put it this way, read this before taking any upper level class on brand strategy and you will be far ahead of the curve and will be able to bring more enlightened discussions into the classroom.

Pragmatic and Interesting
Even though this book is part of the MBA curriculum don't hold that against it.It absolutely rocks!It is written well and is so applicable to present day business situations it does not feel it was written by academics.I use this book to justify the tons of money I paid for this MBA at Kellogg.If you want to do this MBA and are not interested in Cost Accounting just read this book.

The book arrrived in excelent cosditions.
The book arrived in excelent condition, the overseas delevery tim e fo Brazil was 1 month, as the book just arrived today I did not have time to study it. Douglas Gilson - Brazilian Professor of Simulation Models for Decisions ( Decision Sciences).

Overview of the latest ideas about strategic planning
This concise guide to strategy offers an excellent basic introduction to business strategy. David Dranove and Sonia Marciano not only outline their own benefits-minus-cost ("B - C") approach to strategy; they also usefully summarize the essentials of other widely accepted approaches, most notably that of Harvard Business School professor Michael E. Porter. They write lucidly, avoid academic jargon and stay focused on the essentials without burdening the reader with unnecessary detail. They illustrate their discussion with examples drawn from actual business successes and failures and two case studies, one from the airline industry and the other from the health-care industry. We recommend this book to beginning managers looking for a strategy primer. Experienced strategists can turn to it for a refresher course in fundamental business truths.

Substantial, Comprehensive, and Thought-Provoking

The last time I checked, Amazon and its online partner Borders sell more than 53,000 different books on the general subject of strategy. Presumably this number will continue to increase as organizations become more actively involved with formulating and then executing an effective strategy.

What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University and on faculties elsewhere. In this instance, co-authored by Kellogg's Daniel Dranove and Sonia Marciano, Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School.

I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which are carefully organized within nine chapters which range from "Getting Ready to Do Strategy" (with Samsung providing the illustrative example) to "Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market." Case studies in and of themselves can be very informative. In this volume, the use of these three and others is especially effective as a means by which to illustrate both common business situations as well as the key points made in the article in which each case study is included.

Those who read this book are provided with an abundance of concepts, tools, and frameworks from which they can select those which are most appropriate and then, key point, make whatever modifications as may be necessary to accommodate the specific needs, interests, resources, and objectives of a given organization.

For whom will this volume be most valuable? There are several constituencies which include undergraduate and graduate students if business and their instructors as well as those who have recently earned a business degree and are now embarked on their career. Moreover, I think this book will be of substantial benefit to more experienced executives (regardless of the size or nature of their organization) who require -- and can handle -- a rigorous, at times daunting examination of how to formulate and then implement an effective strategy, and, how to obtain and then sustain support of it throughout the given enterprise. There are several reasons why such initiatives seldom succeed, among them being the inherent difficulty of charting an appropriate course and then remaining on it. Even the best of maps and Horatio Nelson at the helm cannot save a sinking ship.

Those who share my high regard for this book are urged to check out Henry Mintzberg and co-authors' Strategy Safari, Lawrence Hrebiniak's Making Strategy Work, Vijay Govindarajan and Chris Trimble's 10 Rules for Strategic Innovators, and Alfred Marcus' Big Winners and Big Losers as well as The Strategy-Focused Organization.
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Product Description
Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Sallai Meridor, Itamar Rabinovich, David Ivry, Danny Yatom, Saadia Marciano, Simha Flapan, Ilan Shalgi, Said Nafa, Aharon Yariv, Eti Livni, Shabtai Levy, Moshe Flimann, Daniel Hershkowitz, Aryeh Deri, Roni Brizon, Mazor Bahaina, Yeruham Zeisel, Shlomo Lahiani, Yigal Yasinov, Yaakov Turner, Ilan Leibovitch, Ehud Ratzabi, Eliyahu Nawi, Efi Oshaya, Aryeh Gur'el, Uri Bar-Ner, Ramiz Jaraisy, Daniel Auster, Karmel Shama, Dan Naveh, Joseph Ivor Linton, Zalman Shragai, Eleonora Shifrin, Ruvik Danilovich, Shlomo Lahat, Ze'ev Zrizi, Ya'akov Asher, Moti Sasson, Yoel Lavi, Ofer Lifschitz, Mordechai Ish-Shalom, Dov Tzur, Michael Ben-Yair, Uriel Yitzhaki, Dan Biron. Excerpt:Aharon Yariv Aharon "Aharale" Rabinovich Yariv (Hebrew : ' , 20 December 1920 7 May 1994) was an Israeli politician and soldier. Born in Moscow in the Soviet Union , Yariv began his military service in the Haganah and later the British Army . He then joined the IDF , first as a field officer, and later as the Israeli military attaché to Washington . From 1964 to 1972, Yariv was the head of Aman , the IDF's military intelligence. After the Munich Massacre in 1972, he served as Prime Minister Golda Meir's Advisor on Counterterrorism, where he directed Operation Wrath of God . After leaving the army, he joined the Alignment . He was elected to the Knesset in the 1973 elections, and was appointed Transportation Minister , and then Information Minister . He resigned from the latter post in 1975, and then from the Knesset shortly before the 1977 elections. Yitzhak Rabin , Prime Minister at the time of his death, gave the eulogy at his funeral in 1994. Yariv was played by actor Amos Lavi in Steven Spielberg's 2005 film Munich . References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at Aryeh Der... ... Read more