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Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
—Tony Hsieh, CEO, Zappos.com

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."
—Guy Kawasaki, cofounder, Alltop

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."
—Craig Newmark, founder, Craigslist.com

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage! provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."
—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture ... Read more

Customer Reviews (22)

Game Changer
Engage! has been the most powerful and thought-provoking book I've read in a long time. This book has been a guide and inspiration for me to launch a start up web application I've been thinking about for 6 years. I like to highlight and note great points while I read a book and page after page of Engage! I found myself highlighting entire pages of information! The book reads as if Brian Solis is speaking directly with you, not at you. You could pull out at least one idea a day for the entire year and still have a ton of other great ideas to soak out of this read. The social media train is moving at a very high speed, Engage! helps you smoothly jump on board this train and gives you the confidence that you can succeed in this new world! Enthusiastically recommend!

Your bible to new media in marketing
If you struggle in a company that has dinosaurs for marketing heads, who just do not get the impact of social media, this is your new bible.Solis starts with a very comprehensive lay of the land, filled with big name company successes. From that he provides a foundational approach to why this works. But his big addition to this field is how he takes a deep dive into traditional marketing "theology" and shows through example and metaphor how social media does and must fit into every marketing departments POV and plans.Along the way you will learn so much more than you ever suspected was working with social media. (E.g. even his title is designed to garner lots of SEO and tagging points)Ever the pragmatist, Solis points out all the short cuts and programs available to those with the big budgets, but he never loses sight of the reason for business- to make a customer.

Thanks to Troy Agrignon who "donated" the download to force me to add it into the Kindel. New for me, a total digital read. Can not decide if I like it a whole lot. I read, not browse books and attempt to make them part of who I am. Seeing I have a terrible memory, I flip back and forth in a book to reread sections to refresh the ideas. That's tough digitally, plus I have a litany of methods to increase my comprehension of a book. which are hard to do on a digital machine. But you have to love the form factor, so I will need to develop speed reading methods for the digital world.

Engage... or die
If you're a business in need of "what to do now?" type of information, then Brian's book is for you. From start to finish, Engage shows you the path you should be taking to get to the promised land of new media success! I liked this book because it's problem-solving and educational, and it will help businesses and brands get a clue and get going in this brave new world of social media. But it, read it, engage!

Building a Brand Online and New to Social Media? Engage is a Must Read
I just finished reading Engage and thought it was a fantastic read.The world of social media is new to me and it's very exciting.There are so many tools available to help build your brand online - it's overwhelming.Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them.He presents his ideas in such a way as to encourage you to try them.After reading it, you're not intimidated by the power of the tools, rather, you're empowered.

What I loved most about it is that it's execution-oriented.We've all read enough theory and while it's interesting, you can't figure out what to do with it.That's not this book.

His early chapters set the stage on how to identify the right networks, people, keywords, influencers, communities and tools that can be used by you to increase your brand. He provides a *toolbox* list that's organized by categories which i found immensely helpful.Given the pace of this industry, I'm sure that the list has been modified, but the cool thing is that he always keeps the list up to date at his website [...].So, the book lays out the foundation, but the site keeps the tools fresh and new extending the value of the book as the foundation doesn't change.

He then lays out the roadmap - it's almost a step-by-step approach on what to do and how to do it.Of course, each of our businesses is different, so how we implement his approach requires alot of work on our part, but it's easier given his expertise on what is proven to work.

This book will become a reference for me as i continue to build my brand online.I wish I could provide statistics for you on the results I've achieved using the framework, but it's too new and I was so excited about the book that I wanted to share this review.If you want a book that helps you navigate this new media world, buy it as you will use again and again.

Engage or Die!
If you think your business is on the cutting edge because you have a Facebook fan page and a Twitter account, think again! According to marketing, communications, and new media guru Brian Solis, you're just a novice. In //Engage!// Solis introduces readers to hundreds of new and lesser-known new media tools and, more importantly, teaches businesses how to join the enigmatic online conversation and measure their success.

New media beginners will love part two of the book, titled "The New Media University." From "Social Media 101" to "MBA Program--Second Year," Solis teaches about gradually more complex new media tools and the concepts behind their development and successful implementation. Parts three and beyond relate social media to advanced business aspects of branding, marketing, and customer service. Solis emphasizes the importance of establishing new media plans and goals before beginning and advises businesses to create social media rules of engagement for employees who communicate on behalf of the company, as well as employees who might have an indirect impact by their own personal actions online.

Although many of the concepts Solis discusses in his book seem geared toward large companies with large marketing and communications staffs (in some cases, entire staffs of new media professionals), even small business owners and entrepreneurs will gain much insight from Solis's expertise, as well as his frequent real-life examples of other companies' innovative use of social media. ... Read more

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You first dug him on That '70s Show. You daydreamed you'd somehow be part of one of his outrageous hoaxes on Punk'd. And The Butterfly Effect gave you butterflies in your stomach. Now here's the inside scoop on America's most glamorous and adorable goofball-turned-superstar -- a biography of Ashton Kutcher that asks the important questions, like whether he's just one lucky dude or one of the savviest entertainers of his generation. You be the judge.

From his humble beginnings in Cedar Rapids, Iowa, to his early days as a model, to how he landed the role of Mike Kelso on the hit sitcom That '70s Show, here is everything you ever wanted to know about Ashton Kutcher. Find out why he studied biomedical engineering in college, why he pretended to end the run of the MTV show in which he'd punk'd his way to the top, and why he's so hellbent on landing dramatic roles. Here's the dish on his family, his outlook on life, his controversial relationship with megastar Demi Moore...and more -- like all the basics: stats, quirky habits, you name it.

Featuring fantastic photos and cool quotes, Ashton Kutcher: The Life and Loves of the King of Punk'd -- like Ashton himself -- has it all! It's a must-have for any fan. ... Read more

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Ashton Kutcher was born in a small farming town and ended up among the bright lights of Hollywood. The path he took to get there is one filled with challenge and uncertainty. Dealing with his twin brother’s illness, his parents’ divorce, and a move to a brand new town as a teenager left Ashton wondering what to do with his life.His plan to pursue a medical career was fueled by his desire to find a cure for his brother but his dreams of fame began to overtake him. First though, he’d have to grow up a little. His knack for getting into trouble had already cost him the lead in his high school play. But a chance win in a modeling contest started Ashton down another road and soon his face was a familiar site on fashion runways and magazine covers. A career as an actor was within his grasp. He just had to reach out and grab it. ... Read more

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Ashton Kutcher has come a long way from the cornfields of Iowa. In just a few short years, the former biochemical engineering student became a runway model, sitcom actor, and legendary prankster, and is now one of Hollywood's hottest stars. Best known for his high-energy performances on That '70s Show and the elaborate practical jokes he plays on celebrities in MTV's Punk'd, Ashton seems to lead a charmed life. This intimate biography examines his meteoric rise from heartland honey to Hollywood hottie in beguiling detail. With more than twenty-five stunning color photographs, this story of Ashton's on-screen career and offscreen romances is a must-read! ... Read more

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The Cover Story - Ashton Kutcher by Brad Pitt - He's gone yachting with P. Diddy, stolen Justin Timberlake's car, successfully wooed G.I. Jane, and given the idea of fame - and being famous - a swift kick in the pants. Now he faces the next chapter in his unexpected, unpredictable career. Brad Pitt (yes, that's right, Brad Pitt) gets some answers. Photographs by Ellen Von Unwerth. Also in this issue - The Big Buzz Interview: Amy Adams by Selma Blair, The Ivory Ticklers Interview: Jamie Cullum by Elton John, The Nothing But Troublemakers Interview: Jessica Alba by Benicio Del Toro, Nora Zehetner, Jesse Eisenberg, Keith McDermott, Camille Pagilia, Joaquin Phoenix, Shooter Jennings, Stella McCartney, and much more! ... Read more

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Demi Guynes Kutcher, professionally known as Demi Moore (born November 11, 1962) is an American actress. After minor roles in film, and a role in the television drama series, General Hospital, Moore established her career in films such as St. Elmo's Fire (1985) and Ghost (1990), and in the early 1990s became one of the highest paid actresses in Hollywood following her successes in A Few Good Men (1992), Indecent Proposal (1993) and Disclosure (1994). By the end of the decade her films were less successful, but she returned to prominence with her role in Charlie's Angels: Full Throttle (2003). Moore took her professional name from her first husband, Freddy Moore, and is the mother of three daughters from her marriage to Bruce Willis. She has been married to actor Ashton Kutcher since 2005 and later took his last name in 2009. ... Read more

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Chapters: Ashton Kutcher, Carlos Ponce, Aryan Vaid, Gabriel Soto, Alexander Aquino, Rex Chandler, Anthony Morley, José Manuel Flores Sánchez, David Zepeda, Vito Gasparrini, Dante Spencer, José Luis Reséndez, Alejandro Otero Larez. Source: Wikipedia. Pages: 48. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Christopher Ashton Kutcher (pronounced ; born February 7, 1978), best known as Ashton Kutcher, is an American film actor, television actor, producer and former fashion model, best-known for playing Michael Kelso in the Fox sitcom That '70s Show. He also created, produced and hosted Punk'd, and played lead roles in the Hollywood films Dude, Where's My Car?, Just Married, The Butterfly Effect, The Guardian, and What Happens in Vegas. He is also the producer and co-creator of the supernatural TV show Room 401 and the reality TV show Beauty and the Geek. He is married to actress Demi Moore. Kutcher was born in Cedar Rapids, Iowa, to Larry Kutcher, a worker at a General Mills factory, and Diane (née Finnegan), a Procter ... Read more

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Chapters: People From Cedar Rapids, Iowa, Elijah Wood, John Hench, Bobby Driscoll, Michael Daugherty, Ashton Kutcher, Chris Carney, Michael Emerson, Zach Johnson, Grant Wood, Mamie Eisenhower, David Hilker, Fred Baron, Dorothy Geeben, Carl Van Vechten, George Greene, Socrates Hotchkiss Tryon, Sr., James H. Douglas, Jr., S. Donald Stookey, Brenda Frese, Dean Schwarz, Margaret Keyes, Ron Livingston, Christopher Reed, Don Defore, Jetseta Gage, Terry Farrell, Geof Darrow, Adrian Arrington, George Biskup, Barry Davis, Amy Sewell, Walter D. Douglas, Rob Bruggeman, Mike Boddicker, Art Staed, Shaun Murphy, T. Cooper Evans, Jason Bohannon, James E. Bromwell, Ian M. Kintzle, Helen Brockman, Diane D'aquila, Kay Halloran, Edward Simon, Dow Mossman, Ben F. Jensen, Frank Magid, Jon Koncak, Dedric Ward, Leo Beranek, Cal Eldred, Ann Royer, Douglas Barr, Zac Herold, Conger Metcalf, Michael Boddicker, Arthur D. Pennington, Michael J. Graham, Harvey Sollberger, Betsy Baker, Hartzell Spence, Tom Farmer, Dave Williams, Paul Pate. Source: Wikipedia. Pages: 282. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt:No. 87 New Orleans Saints item Roster status : Active item Career highlights and awards item item Stats at NFL.com Adrian Jarrard Arrington (born November 7, 1985 in Cedar Rapids , Iowa) is an American football wide receiver for the New Orleans Saints of the National Football League . He was drafted by the Saints in the seventh round of the 2008 NFL Draft. He played college football at Michigan .Early years Arrington went to high school at Washington High School in Cedar Rapids , Iowa .As a freshman, Arrington made one catch for 9 yards.As a sophomore, Arrington had 8 catches for 140 yards and three touchdowns . On defense he had 38 tackles and three interceptions .As a junior, Arrington had 34 catches for 424 yards and five touchdowns, whil... ... Read more

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Christopher Ashton Kutcher best-known as Ashton Kutcher, is an American film actor, television actor, producer and former fashion model, best-known for playing Michael Kelso in the Fox sitcom That '70s Show. He created, produced and hosted Punk'd. He played lead roles in such films as Dude, Where's My Car?, Just Married, The Butterfly Effect, The Guardian and What Happens in Vegas. He is also the producer and co-creator of the supernatural TV show Room 401. and the reality TV show Beauty and the Geek. He is married to actress Demi Moore. As of April 2009[update], Kutcher is the most followed user on the social-networking site Twitter. ... Read more

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Weekly celebrity and general interest magazine distributed by inclusion inside certain Sunday newspapers across the U.S. ... Read more

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Chapters: Elijah Wood, John Hench, Bobby Driscoll, Michael Daugherty, Ashton Kutcher, Chris Carney, Michael Emerson, Zach Johnson, Grant Wood, Mamie Eisenhower, David Hilker, Fred Baron, Carl Van Vechten, George Greene, James H. Douglas, Jr., S. Donald Stookey, Brenda Frese, Dean Schwarz, Ron Livingston, Don Defore, Jetseta Gage, Terry Farrell, Geof Darrow, Adrian Arrington, George Biskup, Barry Davis, Amy Sewell, Walter D. Douglas, Rob Bruggeman, Mike Boddicker, Art Staed, Shaun Murphy, T. Cooper Evans, Jason Bohannon, James E. Bromwell, Ian M. Kintzle, Diane D'aquila, Kay Halloran, Edward Simon, Dow Mossman, Frank Magid, Jon Koncak, Dedric Ward, Cal Eldred, Ann Royer, Douglas Barr, Zac Herold, Conger Metcalf, Michael Boddicker, Arthur D. Pennington, Michael J. Graham, Harvey Sollberger, Betsy Baker, Hartzell Spence, Tom Farmer, Dave Williams, Paul Pate. Source: Wikipedia. Pages: 259. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Bobby Driscoll (March 3, 1937 March 30, 1968) was an American child actor known for a large body of cinema and TV performances from 1943 to 1960. He starred in some of The Walt Disney Company's most popular live-action pictures of that period, such as Song of the South (1946), So Dear to My Heart (1948), and Treasure Island (1950). He served as animation model and provided the voice for the title role in Peter Pan (1953). In 1950, he received an Academy Juvenile Award for outstanding performance in feature films. In the mid-1950s, Driscoll's career began to decline, turning primarily to guest appearances on anthology TV series. He became addicted to narcotics and was sentenced to prison for drug use. After his release he focused his attention on the avant-garde art scene. In ill health from his drug use, and his funds completely depleted, he died in March 1968....More: http://booksllc.net/?id=804587 ... Read more

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Monthly celebrity, social and music magazine focusing on Dallas, Texas and the southwestern U.S. ... Read more

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Weekly celebrity and general interest magazine distributed weekly by inclusion inside certain Sunday Newspapers across the U.S. ... Read more

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OK Magazine Oh, Bama Barack Obama Issue #5 Febrary 2, 2009 Beyonce Knowles, Jennifer Lopez, Marc Anthony, Demi Moore, Ashton Kutcher, Garth Brooks, Michelle Obama Our New First Family ... Read more

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High Quality Content by WIKIPEDIA articles! Reginald Albert "Red" Forman (born December 7, 1927 in Baltimore, Maryland) is a fictional character on the FOX Network's TV series That '70s Show. Forman was played by Kurtwood Smith. Red's hobbies include working with his power tools, drinking beer, watching television (especially sports events involving Wisconsin teams), reading the newspaper, hunting, and fishing. In general Red enjoys being left alone, and doesn't care that he has few real friends besides Kitty and sometimes Bob. He dislikes talking to his neighbors, the Pinciottis, because he might end up having to spend time with them, something which happens more than he would like. Red also enjoys killing things, such as every new batch of squirrels that appears in the spring, and the chipmunks who steal the tomatoes Kitty grows in the garden. ... Read more