Product Description
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. ... Read more

Customer Reviews (4)

Awful, just awful
I am writing concerning the 2003 version, which is certainly very similar.

Not only is there nothing in this book that a basic course wouldn't cover, but the writing is awkward, inept, and disorganized.There are cute little quotes and cases included that would only detract from the information flow if there were an information flow.And there are outright errors.

If your prof assigned this book, run, don't walk, to the registrar's and get a different prof.

Missing the online code and the cases!
How disappointing to be past the 30-day return period only to learn that the book does not have the online access code that is supposed to come with it.Also, the description doesn't tell you that the book doesn't come with the cases.It seems silly to me that the publishers would release an incommplete version of the book.I paid $90 for the book, then I had to pay $36 for the PDF version of the cases, and now I have to pay $10 for the online content.Amazon took me for a ride.Do yourself a favor and buy this at your school's bookstore.The book itself isn't bad; I'll keep this one at the end of class instead of selling it to the bookstore.

Review
This is required reading for a college course I'm taking. It is more of a review of things I have covered in other business courses. Nothing earth shattering and very dry reading.

Ghostly
This book is haunted. I took book out of package and placed on my bed. Went out for the day and when i came back, it was missing. I took my house and car apart 3 times and no luck. ... Read more

Product Description
Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases.This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

• The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Customer Reviews (6)

Strategic Management
The item was in good condition and was received in time for the upcoming class.I am very satisfied with this product.

Perfect Condition
I received the book quickly.There was no writing or highlighting in the book and the binding was in tact.

Unprofessional seller--JMATHEWS77
I emailed seller JMATHEWS77 to inquire if the book was an international edition, because it did not say in his description, and if it wasn't I wanted to buy it.After he emailed me back to inform me it was the US edition, he raised the price of the book over $20.I will NOT be buying from him, feel that was very unethical.

Unprofessional Seller
This product was misleading in advertising. There was no picture of it, nor a suitable description that stated it was an "international version". This is false and deceptive business practices. When I "politely" inquired more information from the seller, he promptly replied via email, and initially seemed polite.However, he responded with such rudeness and told me "suck it up" or get over myself, basically, when I did not want to keep the book. When I inquired about returning the book, he got extremely upset and became "insulting", accusing me of being "picky", and that I would only be entitled to receiving only "half" of my refund to reimburse him for inconvenience of making trips to the post office, located just 2 miles from his residence. He also claimed reimbursement for time, and gas usage of his vehicle back and forth to the local post office. Even after providing him with a postal delivery confirmation, he stated he never received the item, despite delivery a week ago. I had the impression that he was being vindictive for my having angered him with my return. He does not like for buyers to return things. He is extremely indifferent. I plan on never buying from him again. I feel his conduct is inappropriate and unprofessional enough for Amazon to ban him from ever selling on their sight. BUYERS BEWARE! I strongly urge against buying from this seller. You may live to regret it! Trust me, I did!

AWESOME TEXT
As a management major, this will be a textbook that I will keep forever.The cases are all current, and the textbook as a whole is an easy read.Unlike most texts that are filled with business jargon, this one is well put together, and organized.Highly recommended!! ... Read more

Product Description
PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. PRINCIPLES OF ADVERTISING AND IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. AdSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.

AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Principles of Advertising and IMC, 2/e by Tom Duncan. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Using this simulation, students will develop:• A better understanding of how to implement an IMC approach in the development of an overall advertising and promotion plan.• Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget.• Insights into the influence of brand awareness and the importance of on-going measurement.• A better understanding of implementing promotion campaigns for existing customers, including the use of customer relationship management (CRM) applications.• Critical decision-making and team participation skills in an interactive learning environment. ... Read more

Customer Reviews (3)

Thanks for saving my life and bank account
Thank you so much! the book is great and in great condition! and i got it for 90% off! i would've spent triple for the same book at my schools book store! you saved my life!

A little outdated but good reference
Bought this book for a masters level marketing class. It's a pretty good reference with nice examples. I assume that the latest edition includes more internet marketing examples, this one is somewhat limited.

Great
Book came before I expected it and is in the shape it was described which was good shape. Great sale and would buy from again. ... Read more

Product Description
Les achats comprennent une adhésion à l'essai gratuite au club de livres de l'éditeur, dans lequel vous pouvez choisir parmi plus d'un million d'ouvrages, sans frais. Le livre consiste d'articles Wikipedia sur : Tiger Woods, Jack Nicklaus, Tom Watson, Phil Mickelson, Ben Hogan, Arnold Palmer, Hale Irwin, Mark O'meara, Bobby Jones, Stewart Cink, Zach Johnson, James Gentle, Tom Kite, Jim Furyk, Walter Hagen, Gay Brewer, Lee Trevino, Brandt Snedeker, Steve Stricker, Paul Azinger, Mark Calcavecchia, Justin Leonard, Todd Hamilton, Kenny Perry, J. C. Snead, Davis Love Iii, Rich Beem, Gene Sarazen, Ben Crenshaw, Julius Boros, Sam Snead, Chad Campbell, Chris Dimarco, Tom Weiskopf, Lee Janzen, Jimmy Demaret, Anthony Kim, Ben Curtis, Francis Ouimet, Payne Stewart, Lucas Glover, Robert Gardner, Chick Evans, Tommy Armour, Dustin Johnson, Tom Lehman, Hal Sutton, William C. Campbell, Fred Couples, Tony Lema, Charles Sands, Byron Nelson, David Toms, Curtis Strange, Corey Pavin, Jay Haas, Larry Mize, John Mcdermott, Larry Nelson, Craig Wood, Scott Verplank, Nick Watney, Jerome Travers, John Daly, Shaun Micheel, Fuzzy Zoeller, Ricky Barnes, Jock Hutchison, David Duval, Jonathan Byrd, Jeff Maggert, Raymond Floyd, Charles Coody, Tommy Bolt, Brian Bateman, Rocco Mediate, Don Massengale, Billy Casper, Horton Smith, Tommy Aaron, Joe Ogilvie, Craig Stadler, George Archer, Orville Moody. Non illustré. Mises à jour gratuites en ligne. Extrait : Tiger Woods (de son vrai nom Eldrick Woods), né le 30 décembre 1975 en Californie, est un golfeur américain. Il est considéré comme l'un des meilleurs golfeurs de tous les temps. Avec son style flamboyant et athlétique, ses origines afro-américaines, asiatiques, amérindiennes et européennes, on le crédite d'avoir popularisé le golf aux États-Unis et dans le monde, surtout auprès des minorités et des jeunes qui ne s'intéressaient pas à ce sport. Tiger Woods est né le 30 décembre 1975 à Cypress (Californie) d'un ...http://booksllc.net/?l=fr ... Read more

Product Description
Chapters: Arnold Palmer, Jack Nicklaus, Tom Watson, Gary Player, Lee Trevino, Billy Casper, Hale Irwin, Loren Roberts, Tom Kite, Fuzzy Zoeller, Roberto de Vicenzo, Jay Haas, Mark James, Raymond Floyd, Mark Mcnulty, Peter Thomson, Craig Stadler, Fred Funk, Tom Weiskopf, Peter Jacobsen, Graham Marsh, Dave Stockton, Bruce Lietzke, Juan "Chi-Chi" Rodríguez, Eduardo Romero, Denis Watson, Gil Morgan, Don January, Orville Moody, Miller Barber, Jim Thorpe, D. A. Weibring, J. C. Snead, Brad Bryant, Bobby Wadkins, Bruce Fleisher, Michael Allen, Doug Tewell, Allen Doyle, Jim Colbert, Don Pooley, Mike Reid, Dale Douglass, Pete Oakley, Stewart Ginn, John Jacobs, Tom Shaw, Dave Eichelberger, Larry Gilbert, Don Bies, Simon Hobday, Tom Wargo, Bruce Vaughan, Larry Mowry, Golfers With Most Champions Tour Major Championship Wins, Jim Albus, Larry Laoretti. Source: Wikipedia. Pages: 365. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Jack William Nicklaus (born January 21, 1940), also known as "The Golden Bear", is an American professional golfer. With the most victories in major championships (18), he was continuously ranked as the world's number one golfer on McCormack's World Golf Rankings from its inception in 1968 to 1977. Having won seven professional major titles between 1962 and 1967, he would likely have been considered number one in some of those years as well (a period when he, Arnold Palmer and Gary Player vied for that status in public acclaim as The Big Three). After 1978, while much younger players such as Tom Watson and Seve Ballesteros came to be ranked higher than him, Nicklaus continued to regularly challenge for and indeed win many major titles until 1986, making a full quarter-century in which he competed at the very highest level of his sport. Indeed, over the course of this 25-year per...More: http://booksllc.net/?id=242911 ... Read more

Product Description
This digital document is an article from Hawaii Business, published by Hawaii Business Publishing Co. on March 1, 1989. The length of the article is 3937 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tour de force. (Americantours International; includes additional article about European tourists in Hawaii) (Entrepreneur of the Year) (company profile)
Author: Tom Yoneyama
Publication: Hawaii Business (Magazine/Journal)
Date: March 1, 1989
Publisher: Hawaii Business Publishing Co.
Volume: v34Issue: n9Page: p30(8)

Article Type: company profile

Distributed by Thomson Gale ... Read more

Product Description
PAPERBACK 1969: 3 STORIES: 1 IRWIN SHAW: IN THE FRENCH STYLE, 2. WOUK TOME COLWELL, 3. ARTHUR MILLER MONT SAINT ANGELO, ENGLISH & DEUTSCHE ... Read more

Product Description
Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. ... Read more

Customer Reviews (3)

Perfect Timing!
I had ordered this book from three other people, each time to find out it was not being sent.My professors are specific and need CD's and access codes and what not.Before ordering I sent an e-mail to clarify if a CD was included and if I would actually be sent the book, received a quick response and FINALLY a book was coming to me... it was received quickly and just in time for class!

Thanks for the speedy service!
I ordered the textbook one day and received it well under a week later.Thank you for the speedy delivery.

good condition but not too fast
the book is ok, but it takes too long time to get it from new jersey to connecticut. ... Read more

Product Description
Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies. ... Read more

Product Description
STRATEGIC MANAGEMENT: Creating Competitive Advantages, 3/e, by Dess, Lumpkin, and Eisner, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 3rd Edition from a variety of source- pre-selected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources. ... Read more

Customer Reviews (3)

Strategic Management: Creating Competitive Advantage with Online Learning Center access card

It's a n excelllent work; all items are expalined with detail and clearly illustrated. It is an essential book undoubtedly

Very untimely shipment
Strategic Management: Creating Competitive Advantage with Online Learning Center access cardI was very dissatified with the service from Woody Books.After 2 months of correspondence and a supposive replacement shipment, I NEVER DIDRECEIVE MY TEXTBOOK. I thought that their service was very inadequate.Thank goodness that I did not have my class starting within two weeks of my initial request. However, I did recieve a refund from Woody Books, but I ended up paying much more than I should for another book due to the extended shipment delay after delay.

Great business management textbook
The textbook is setup really well, easy to follow, allows readers to read into topics to their desired level of depth. ... Read more

Product Description
The financial analysis perspective that this text represents is an analytical approach to International Accounting.Instead of focusing on individual FASB's that constantly change, this text teaches students the concepts behind the standards.Along with this unique approach, the main strengths of this text are its plentiful end-of-chapter material and its use of focus countries to demonstrate accounting systems.This second edition will continue to build on those strengths, as well as update focus countries. ... Read more

Product Description
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of Marketing today.This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)¿and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C). ... Read more

Customer Reviews (2)

Easy to comprehend
As a student I found this book easy to understand. It is extremely practicle and interesting.

Finally, a true IMC text!
This text is the first to take a management perspective on Integrated Marketing Communication.It does a wonderful job, using brand building as its foundation. ... Read more

Product Description
Global Telecommunications addresses the evolution of the telecommunications industry and the impact it has had on reshaping the business world.This text consists of three distinct parts including:

1) fundamental components of telecommunications technology in business.

2) the telecommunications infrastructure including government regulations, globalization, the Internet, and virtual organizations.

3) and the analysis of the trends and strategies organizations have implemented. ... Read more

Product Description
Measuring and Managing Knowledge provides a framework for managing and maximizing the return on intellectual capital.Like any emerging field, knowledge management has so far been hobbled by a lack of clarity on key questions:What do we mean by "knowledge"?How can it be measured and managed?How can return on knowledge (ROK) be maximized?To answer these questions, the authors avoid the obtuse language of sociology and economics in favor of plain talk.They weave the central insights of the growing body of knowledge management literature and their own research into a clear, compelling story of what knowledge management is at present and will become in the years ahead. ... Read more

Product Description
Two slave girls escape from a plantation near Vicksburg, Mississippi, and steal toward Canada on the Underground Railroad. ... Read more

Customer Reviews (14)

* * Great Story * *
My highschool english teacher gave me this book to read. When I first saw it, it looked boring but I was wrong. It wasn't it was a sad story with great morals. Now I'm glad my teacher gave me this book because I learned a lot about history. Its a good read for everyone

Good for Grade Six
"Underground to Canada" by Barbra Smucker is a novel about slaves in the United States
of America during the late 19th century and early 20th century. The story follows two slaves on
their journey to find liberation from slavery via the "Underground Railway" to Canada. Unaware
of what Canada might really hold for them, they persisted based only on the hope that what they
had been told about Canada would be true, to fulfill their dream or freedom.
This would be a good book for students around the Grade 6 level. For older students,
however, this book did not seem to fully describe the geniuine difficulty that such an epic journey
would have entailed. Many of the obstacles the escaping slaves encountered seemed to be
resolved quickly, before any true climax was able to be established. The book did allow for some
very in-depth, and enriching class conversations, but only when the ideas were taken outside of
the novel and applied to current events. Although there is much critisim in our perspective, this
novel could be read to understand the vicious aspect of slavery and the history behind it all,
through the rich class discussions it evoked.

It Changes your view on life!
This book is awesome! It makes you think of all the things you take for granted and hard it must have been to be owned.
The main character Julilly goes through some much hardship and pain trying to get to Canada to be free, but in the end it was all worth it. The book also tells about how some people died trying to get to the land of the free, Canada.
No matter what age you should read this book, you wont regret it!

Underground to canada was amazing!
In this book i expected it to be dull and boring but as you pass throught the first three pages you relize this book is great it has action, excitment and most of all sheer on your edge of your seat supence which i love so if you want to read a great book pick this one up it won't dissipoint you

The down side
I think that Underground to Canada was a good book and was written very well.However there were also many bad things about this book.There was the seperation of families which is a very sad theme. an example of this is when willy is nipped from his mother and he's only a little baby boy.Julilly is also taken away from her mom when she is very young.When this book first came out there was a protest.This protest was about the language used in this novel.There were many people who protested against the use of "nigger".It was used in very raicist terms and upset many people.Once Sim's said "get back to work you stupid nigger girl." Even if that's how people were at times it might incourage people now to speak the same way. ... Read more

Product Description
Brad Schiller's text, "The Economy Today", 12e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. Schiller teaches economics in a relevant context, filling his chapters with the real facts and applications of economic life. Schiller is also the only principle text that presents all macro theory in the single consistent context of the AS/AD framework. ... Read more

Customer Reviews (14)

unsatisfied
sellers didnt respond to my email, ever. the book was okay but i dropped the class and tried to return it within the 14 days and i never got a response. they also charge a lot i found my book somewhere after i ordered from them for way cheaper.

Basic macro and micro economics
A very good and simple to read and understand compilation of economics for learning basic concepts.

Happy customer
This book was exactly what I asked for, it came in a timely manner and was in great condition.

Great Transaction
This book was exactly what I expected.It had minimal wear.The seller was great and it was received fast.Will do business with again.

Didn't like it
Okay, it's a decent book for someone who's never heard of the word 'economy,' but it's so opinion-driven that it can't even define a word without using a paragraph completely full of abstractions.It's a book that's made to look pretty but not for an economics major (in my opinion). Having had more advanced classes, this book seems like it's written for a high schooler by a guy who likes to look out the window and let his mind wander.

It is a pretty book; it's got a lot of pictures, graphs, and cartoons to illustrate it, and it does bring in a lot of current events for the reader to see what's going on and how it relates to economics, but really, as short as the chapters are and as nice as the pictures were, I could not take this seriously even through the first few chapters. ... Read more