Product Description
Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections?Public relations and marketing practices are vital to the formula for success of any company or organization.Reaching targeted publics and markets is vital to the success of public relations and marketing.With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time.The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media)are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published.Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections. ... Read more

Customer Reviews (1)

Good for PR Basics
If you want to know about the basics of PR and how to do some of the PR yourself, this is the book for you. If you are a PR pro, pass on this book. ... Read more

Product Description
This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on May 13, 1991. The length of the article is 1099 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Food-service marketing requires range of knowledge. (The Food Group)(Special Section: Advertising/Marketing/Public Relations)
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: May 13, 1991
Publisher: Westfair Communications, Inc.
Volume: v22Issue: n17Page: p12(1)

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Product Description
Never HIGHLIGHT a Book Again!Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out ... Read more

Product Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on March 22, 1995. The length of the article is 989 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Management and marketing executives are finally discovering the significance of marketing public relations (MPR) to their marketing strategy. This concept helps the company communicate the value of the product they are selling and serves as an alternative to advertising, which has now become too cluttered to make a substantial impact. However, MPR does not work by simply improving goodwill and fostering good reputation. It has to first discover what the customers really look for in a product before making messages favorable to the company products. Public relations must coordinate with marketing staff in such tasks as ensuring that potential products are wanted and needed by the targeted market, creating an MPR program that is aligned with the marketing plan, and employing public relations and publicity to the benefit of the marketing goal.

Citation Details
Title: Marketing public relations ... lead, follow or get out of the way.(What Works in PR)
Author: Gideon A. Marken
Publication: Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1995
Publisher: Public Relations Quarterly
Volume: v40Issue: n1Page: p47(2)

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Product Description
This digital document is a journal article from The Journal of Academic Librarianship, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This article explores the potential and reality of using the academic library Web site to market library resources and services, for fundraising, and to market special events. It explores such issues as the placement of a link to academic libraries from institutional home pages and the use of a library Web site to include links to news, exhibits, programs, and fundraising. This article includes a survey of the Web sites of academic libraries that serve general undergraduate populations. ... Read more

Product Description
This digital document is an article from Franchising World, published by International Franchise Association on September 1, 2000. The length of the article is 881 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: MARKETING/ PUBLIC RELATIONS.
Publication: Franchising World (Magazine/Journal)
Date: September 1, 2000
Publisher: International Franchise Association
Page: S41

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Product Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1991. The length of the article is 1221 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many bank managers feel that overcoming negative publicity created by the savings and loan bailout crisis and reports of declining bank profits is their single greatest challenge. The actions that banks and other financial institutions can take to ensure they receive the maximum benefit from their marketing and public relations efforts include taking advantage of the profit potential that existing account holders offer before seeking out new customers, releasing press releases on any positive event, and refusing to comment to the media on any negative industry story.

Citation Details
Title: Staying alive in a hostile environment. (bank marketing and public relations)
Author: Kevin B. Tynan
Publication: Bank Marketing (Magazine/Journal)
Date: May 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23Issue: n5Page: p38(2)

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Product Description
This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2009. The length of the article is 7502 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing/public relations.(IFA'S 2010 SUPPLIER SOURCE BOOK)(Directory)
Author: Unavailable
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2009
Publisher: International Franchise Association
Volume: 41Issue: 10Page: 129(8)

Article Type: Directory

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Product Description
This digital document is an article from Mississippi Business Journal, published by Venture Publications on September 20, 2004. The length of the article is 770 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Julie Grantham is director of marketing and public relations of the Mississippi Division for Health Management Associates (HMA) Inc.(A Special Publication of the Mississippi Business Journal)(Biography)
Publication: Mississippi Business Journal (Magazine/Journal)
Date: September 20, 2004
Publisher: Venture Publications
Volume: 26Issue: 38Page: S20(1)

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Product Description
More often than not, marketing and public relations professionals are not part of the facility design team, which means lost opportunities to deliver the best possible experience for patients. From the Ground Up: The Role of Marketing and Public Relations in Designing a New Healthcare Facility is the result of more than two years' work on the design, building, and opening of a 94,000-square-foot Outpatient Care Center by Martha Jefferson Hospital, Charlottesville, Virginia. Written by the hospital's director of marketing, Lorry Crawford Hauser, and director of public relations and strategic communications, Ann Canter Nickels, From the Ground Up takes readers step-by-step through the process of developing a new facility--from shaping the services and the building itself, to conducting market research and ensuring that the facility delivers on the organization's brand promise, to shaping public opinion through marketing communications and opening events. In this book, Hauser and Nickels demonstrate how marketing and public relations professionals can influence the design process for the better every step of the way. ... Read more

Product Description
This digital document is an article from Franchising World, published by International Franchise Association on April 1, 2004. The length of the article is 1031 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Essential steps to more effective and accountable field marketing.(Marketing & Public Relations)
Author: John W. Lee
Publication: Franchising World (Magazine/Journal)
Date: April 1, 2004
Publisher: International Franchise Association
Volume: 36Issue: 3Page: 54(2)

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Product Description
This digital document is an article from Franchising World, published by International Franchise Association on January 1, 2005. The length of the article is 2596 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: An uncommon marketing approach: is the use of mass media detrimental to your franchise?(Marketing & Public Relations)
Author: Tom Feltenstein
Publication: Franchising World (Magazine/Journal)
Date: January 1, 2005
Publisher: International Franchise Association
Volume: 37Issue: 1Page: 82(4)

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Product Description
This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2001. The length of the article is 800 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing/public relations: supplier forum members. (Marketing/public relations).(Brief Article)(Directory)
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2001
Publisher: International Franchise Association
Volume: 33Issue: 7Page: S39(2)

Article Type: Brief Article, Directory

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Product Description
This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2001. The length of the article is 440 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Printing: supplier forum members. (Marketing/public relations).(Brief Article)(Directory)
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2001
Publisher: International Franchise Association
Volume: 33Issue: 7Page: S40(2)

Article Type: Brief Article, Directory

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Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on May 13, 1991. The length of the article is 701 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Local ad agencies have one up on big Madison Avenue shops. (Special Section: Advertising/Marketing/Public Relations)
Author: Anthony A. D'Antonio
Publication: Westchester County Business Journal (Magazine/Journal)
Date: May 13, 1991
Publisher: Westfair Communications, Inc.
Volume: v23Issue: n22Page: p17(1)

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