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This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on June 27, 2005. The length of the article is 637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Companies ponder how to advertise.(FOCUS: MIDYEAR REVIEW: OFFICE EQUIPMENT * ADVERTISING PUBLIC RELATIONS * MARKETING * EDUCATION * TRAINING)
Author: Rick Archer
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 27, 2005
Publisher: Westfair Communications, Inc.
Volume: 44Issue: 26Page: 17(2)

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This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on June 27, 2005. The length of the article is 853 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: The new buzz in PR: how to make a splash online.(FOCUS: MIDYEAR REVIEW: OFFICE EQUIPMENT * ADVERTISING PUBLIC RELATIONS * MARKETING * EDUCATION * TRAINING)
Author: Stacey Cohen
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 27, 2005
Publisher: Westfair Communications, Inc.
Volume: 44Issue: 26Page: 17(2)

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on February 4, 2002. The length of the article is 1077 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: The sea change: Marketing after Sept. 11. (Focus on Advertising, Public Relations and Marketing).(Brief Article)(Column)
Author: Harriet Lerner
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: February 4, 2002
Publisher: Westfair Communications, Inc.
Volume: 41Issue: 5Page: 13(2)

Article Type: Brief Article, Column

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This digital document is an article from Westchester County Business Journal, published by Thomson Gale on June 28, 2004. The length of the article is 425 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Extending your brand into B2B marketplace.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(Business to Business)
Author: Lillian Vernon
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 28, 2004
Publisher: Thomson Gale
Volume: 43Issue: 26Page: 18(1)

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This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations. ... Read more

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This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on June 28, 2004. The length of the article is 867 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Local PR firms riding robust economy.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(public relation)
Author: Bob Chuvala
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 28, 2004
Publisher: Westfair Communications, Inc.
Volume: 43Issue: 26Page: 15(1)

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on February 4, 2002. The length of the article is 748 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Getting the message out: Marketing approaches vary according to industry. (Focus on Advertising, Public Relations and Marketing).(Brief Article)
Author: Dominic Mariani
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: February 4, 2002
Publisher: Westfair Communications, Inc.
Volume: 41Issue: 5Page: 13(1)

Article Type: Brief Article

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on February 4, 2002. The length of the article is 747 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Advertising and PR firms must be fluid. (Focus on Advertising, Public Relations and Marketing).(effect of economic slowdown, terrorist attacks on advertising, public relations)(Brief Article)
Author: Dominic Mariani
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: February 4, 2002
Publisher: Westfair Communications, Inc.
Volume: 41Issue: 5Page: 14(1)

Article Type: Brief Article

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on September 20, 2004. The length of the article is 506 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: The 'Ooh-Ahh Factor' in public relations.(Marketing and Sales)
Author: Stacey Cohen
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: September 20, 2004
Publisher: Westfair Communications, Inc.
Volume: 43Issue: 38Page: 19(1)

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This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on July 28, 2003. The length of the article is 725 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Public relations: it's all that and more.(Focus: midyear review: office furniture * advertising, public relations and marketing * education and training)
Author: Stacey Cohen
Publication: Westchester County Business Journal (Magazine/Journal)
Date: July 28, 2003
Publisher: Westfair Communications, Inc.
Volume: 42Issue: 30Page: 14(1)

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A Guide to Writing Marketing and Public Relations Materials contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. ... Read more