Product Description
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries. ... Read more

Product Description
This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times. It shows how a firm can get and keep more clients - and double or triple its income - by implementing a proven practice-building program. Offering systematic guidelines previously available only by calling-in expensive consultants, this book draws on the experience of hundreds of other lawyers and law firms who have been notably successful in developing their own legal practices. Topics covered include the changing legal marketplace, positioning your practice, marketing, overview and planning, prospecting for clients, publicity and self-promotion, making advertising work, developing successful client relationships, working with the marketing professionals, and more. ... Read more

Product Description
Now . . . An Authoritative Guide to Using Public Relations As a Marketing ToolPR is a powerful marketing tool. If used strategically:

• it helps induce the world to beat a path to a company or dealer's doorstep; and
• it extends the reach of advertising

Product Description
'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help to build those relationships of mutual goodwill and support that represent the best long term marketing investment. Roger Haywood knows how business works and his book is a valuable addition to the understanding of these important processes.' - Sir Colin Marshall, chairman British Airways 'Clearly, marketing is central to the commercial success of any business organisation. Yet, some public relations issues can enhance or ruin the reputation and have enormous impact on marketing effectiveness and profit performance...Roger Haywood outlines some of the management approaches that will help a good marketing professional get a grip in these areas and enable him or her to use public relations to make the maximum contribution to marketing effectiveness. It should be essential reading.' - Stephen Robertson, marketing director, B & Q plc and chairman of The Marketing Society Public relations can make or break a company.A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations. ... Read more

Product Description
An excellent reference tool, this book contains over 600 terms, from ABC Audit to Zoom. Author Patricia Whalen has collected or created these tips, definitions and lists throughout her more than 20 years working in marketing, public relations, and corporate communications and teaching advertising and integrated marketing communications. If you are new to the field, or if you just want to test your knowledge, this is an invaluable resource. ... Read more

Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on June 28, 2004. The length of the article is 505 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: MBA degrees are passport to new future.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(Master of business administration)
Author: Katrina Deutsch
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 28, 2004
Publisher: Westfair Communications, Inc.
Volume: 43Issue: 26Page: 16(1)

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Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on June 28, 2004. The length of the article is 939 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Protecting corporate image: effective PR key to clean up Enron fallout.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(public relation)
Author: Nick Kilsby
Publication: Westchester County Business Journal (Magazine/Journal)
Date: June 28, 2004
Publisher: Westfair Communications, Inc.
Volume: 43Issue: 26Page: 17(2)

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Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on July 28, 2003. The length of the article is 500 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: World-class promotion.(Focus: midyear review: office furniture * advertising, public relations and marketing * education and training)(Harrison Edwards Public Relations & Marketing )(Company Profile)
Publication: Westchester County Business Journal (Magazine/Journal)
Date: July 28, 2003
Publisher: Westfair Communications, Inc.
Volume: 42Issue: 30Page: 15(1)

Article Type: Company Profile

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Product Description
This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on February 4, 2002. The length of the article is 943 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Eight timely tips: How to grow your business. (Focus on Advertising, Public Relations and Marketing).(techniques for promoting customer loyalty)(Brief Article)(Column)
Author: John R. Graham
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: February 4, 2002
Publisher: Westfair Communications, Inc.
Volume: 41Issue: 5Page: 15(1)

Article Type: Brief Article, Column

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Product Description
This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on September 22, 2003. The length of the article is 688 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Keys to success in public relations and marketing.(Focus: marketing and sales)
Author: Martin Arnold
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: September 22, 2003
Publisher: Westfair Communications, Inc.
Volume: 42Issue: 38Page: 23(1)

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