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This digital document is an article from Market Latin America, published by Media Contact Resources, Inc. on June 1, 2002. The length of the article is 562 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: DELAYED RECOVERY FOR LATIN AMERICAN CONSUMPTION.
Publication: Market Latin America (Newsletter)
Date: June 1, 2002
Publisher: Media Contact Resources, Inc.
Page: NA

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This digital document is an article from Market Latin America, published by Media Contact Resources, Inc. on June 1, 2003. The length of the article is 349 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: LATIN AMERICAN CONSUMPTION BOUNCES BACK.
Publication: Market Latin America (Newsletter)
Date: June 1, 2003
Publisher: Media Contact Resources, Inc.
Page: NA

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on November 1, 1999. The length of the article is 800 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: 18 Countries Separated by a Common Language.(conference in Miami for Latin American broadcasters)(Brief Article)(Statistical Data Included)
Author: Mike Johnson
Publication: Video Age International (Magazine/Journal)
Date: November 1, 1999
Publisher: TV Trade Media, Inc.
Volume: 19Issue: 7Page: 20

Article Type: Brief Article, Statistical Data Included

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This digital document is an article from Market Latin America, published by Media Contact Resources, Inc. on March 1, 2003. The length of the article is 576 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Latin American demand to recover slightly this year.
Publication: Market Latin America (Newsletter)
Date: March 1, 2003
Publisher: Media Contact Resources, Inc.
Volume: 11Issue: 3Page: NA

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on January 1, 1993. The length of the article is 428 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: STS does as the U.S. does but with different products. (Spanish Television Services Inc.produces Latin American soap operas) (A World of Hispanic TV) (Company Profile)
Publication: Video Age International (Magazine/Journal)
Date: January 1, 1993
Publisher: TV Trade Media, Inc.
Volume: v13Issue: n1Page: p16(1)

Article Type: Company Profile

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This digital document is an article from Latin Trade, published by Miami Media, LLC on July 1, 2010. The length of the article is 647 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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Title: Panama's entrepot economy in evolution: BRAVO Council meeting focuses on the future of the most recent Latin American country to achieve an investment grade rating.(BRAVO COUNCIL / PANAMA)
Author: Unavailable
Publication: Latin Trade (Magazine/Journal)
Date: July 1, 2010
Publisher: Miami Media, LLC
Volume: 18Issue: 4Page: 73(1)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on January 1, 1995. The length of the article is 599 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: NATPE gets Latins coming & going. (National Association of Television Program Executives; Latin American television broadcasters)
Author: Bruce Johansen
Publication: Video Age International (Magazine/Journal)
Date: January 1, 1995
Publisher: TV Trade Media, Inc.
Volume: v15Issue: n1Page: p1(2)

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This digital document is an article from NotiSur - South American Political and Economic Affairs, published by Latin American Data Base/Latin American Institute on August 12, 2005. The length of the article is 2381 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: VENEZUELA: TELESUR SEEKS TO GIVE SOUTH AMERICAN MEDIA ITS OWN VOICE, U.S. CONGRESS DECLARES BROADCAST WAR.
Publication: NotiSur - South American Political and Economic Affairs (Newsletter)
Date: August 12, 2005
Publisher: Latin American Data Base/Latin American Institute


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This digital document is an article from T H E Journal (Technological Horizons In Education), published by 1105 Media, Inc. on January 1, 2009. The length of the article is 2701 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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Title: A world of hurt: massive socioeconomic problems have left Latin American education in a dire condition, and decades behind the rest of the globe in integrating technology into teaching and learning. But a few spots in the region offer signs of hope.
Author: Rama Ramaswami
Publication: T H E Journal (Technological Horizons In Education) (Magazine/Journal)
Date: January 1, 2009
Publisher: 1105 Media, Inc.
Volume: 36Issue: 1Page: 36(5)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on March 1, 1992. The length of the article is 722 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Novela-soap comparison: more than meets the eye. (Latin-American soap operas challenging U.S. exports on foreign screens)
Publication: Video Age International (Magazine/Journal)
Date: March 1, 1992
Publisher: TV Trade Media, Inc.
Volume: v12Issue: n3Page: p24(1)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on May 1, 1995. The length of the article is 2921 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: The new Latin American gold rush. (direct-to-home satellite business)
Publication: Video Age International (Magazine/Journal)
Date: May 1, 1995
Publisher: TV Trade Media, Inc.
Volume: v15Issue: n5Page: p1(3)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on May 1, 1997. The length of the article is 461 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Latin Americans come of age at MIP-TV. (participation of Latin Americans at the MIP-TV exhibition)
Publication: Video Age International (Magazine/Journal)
Date: May 1, 1997
Publisher: TV Trade Media, Inc.
Volume: v17Issue: n5Page: p1(2)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on April 1, 1993. The length of the article is 646 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Latin American telenovelas ride high.
Publication: Video Age International (Magazine/Journal)
Date: April 1, 1993
Publisher: TV Trade Media, Inc.
Volume: v13Issue: n4Page: p34(1)

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on March 1, 1995. The length of the article is 391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: My two cents. (Latin American television market) (Column)
Author: Dom Serafini
Publication: Video Age International (Magazine/Journal)
Date: March 1, 1995
Publisher: TV Trade Media, Inc.
Volume: v15Issue: n3Page: p3(1)

Article Type: Column

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This digital document is an article from Video Age International, published by TV Trade Media, Inc. on May 1, 2010. The length of the article is 1231 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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Title: Europe dissed by Latin American TV.
Author: Giovanni Verlini
Publication: Video Age International (Magazine/Journal)
Date: May 1, 2010
Publisher: TV Trade Media, Inc.
Volume: 30Issue: 3Page: 1(2)

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This digital document is an article from Latin Trade, published by Miami Media, LLC on July 1, 2010. The length of the article is 393 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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Title: Roxana Girand: connecting Latin Americans with New York's commercial real estate market.(LATIN 500)
Author: Unavailable
Publication: Latin Trade (Magazine/Journal)
Date: July 1, 2010
Publisher: Miami Media, LLC
Volume: 18Issue: 4Page: 55(1)

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This digital document is an article from Market Latin America, published by Media Contact Resources, Inc. on December 1, 2004. The length of the article is 2395 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: LATIN AMERICAN COMUNICATIONS MARKETS GROW.
Publication: Market Latin America (Newsletter)
Date: December 1, 2004
Publisher: Media Contact Resources, Inc.
Volume: 12Issue: 12Page: NA

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In the mid-90s, a host of media companies ventured into Latin America, promoting a boom in the emerging pay-TV industry of the region. Not all companies survived though. What led to this industry expansion and the survivors' secret for success is the topic of this extensive first-hand account by media researcher Luiz G. Duarte, who experienced the ups and downs and lived to tell the story. Beyond an academic review of both the marketing and social sciences theories that could possibly explain the facts, the book also represents a detailed history of this industry trend for anyone interested in doing well in this business. ... Read more

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"This is a highly significant contribution to scholarship in several fields--e. g. sociology, sociolinguistics, cultural studies, political studies, ethnic studies. . . . The combination of lucid and rational theory, rich data set, and carefully reasoned analysis results in an unusually powerful book."--Ronald Schmidt Sr., author of Language Policy and Identity Politics in the United States". . . awash under a brown tide . . . the relentless flow of immigrants . . . like waves on a beach, these human flows are remaking the face of America . . ." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens. Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech--rather than gross structural inequity--for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities. ... Read more

Customer Reviews (2)

Best book of 2002 by APSA
This book received a award of Best Book of 2002 on Ethnic and Racial Political Ideology and/or Political Theory, Organized Section on Race, Ethnicity, and Politics of the American Political Science Association. Book design: Heidi Haeuser.

Worthy dissection of public discourse � while tedious
Brown Tide Rising is not one of those social science books with a beat. No one will soon convert it to a hit song or into a blockbuster movie. Reading it is tedious without being overly complicated, but didn't all our mothers make us eat our broccoli? Some books need to be read even when we don't want to read them.

Santa Ana walks the reader through his analysis of metaphors utilized in the Los Angeles Times when reporting on three California propositions presented to the electorate in the 1990's. All had direct and potentially adverse repercussions for Latinos. This book carefully deconstructs the ways in which the parameters of the debates were constructed by looking at the language, and metaphors, used in newspaper accounts.

The power in Santa Ana's work lies in his explanation of the idea of public discourse. Public discourse is the imaginal limitation of perspectives. This narrowing of perspectives is accomplished by almost subliminal use of metaphor so that the legitimate contours of an issue are restricted by assumption and adoption of a specific cognitive framework. Because this framework is undeclared and public, it serves to significantly restrict public debate and provides an assumptive, public heuristic that easily substantiates bias, injustice, and discrimination.

Few in America continue to defend ethnic and racial pejoratives. Their demeaning use is without social acceptance or approval. Santa Ana clearly shows that the metaphors utilized in public discourse are substantially more pejorative than the most blatant verbal slur.

I hope that many will read this work. Awareness of the power inherent in the formation of public discourse, a power that is quite subtle and pervasive, can only be controlled by an intelligent and insightful public. ... Read more