Product Description
101 Ways to Market Your Language Program: A practical guide for language schools and programs is an easy-to-read book designed for language educators and program managers. It discusses fundamental marketing principles in an educational context, using examples specific to language programs. ... Read more

Customer Reviews (4)

A great resource
Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.

A Treasure Trove of Information!
This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs.The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses.I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.

Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB

A breath of fresh air
"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.

-Bob Topor

Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.

A much needed guide language program marketers
This is a much needed guide for language schools or anyone venturing into this area of marketing. Author Sarah Eaton draws on her wealth of real life experiences to highlight the crucial steps involved with successfully marketing a language program.

The book is divided into several relevant categories for language program marketers.It covers every single step, starting from the formulation stages of the language program to the necessary steps to take once the language program is finished.The books is a resource - it allows the reader to draw on different parts of the book when the right time arrives.Having said that, the book is so easy to read that reading the book cover to cover will happen before you know it! These suggestions are each valuable in their own unique way; any one of them will improve a marketing program.

This book offers the best of its kind thus far.Every single one of the 101 ideas is easy to understand.It's easy to read and practical; a valuable gem for any language school. ... Read more

Product Description
The best of middle school teaching is "learning by doing" and is interdisciplinary. This book ties it all together and offers a complete, innovative program, from vision, through planning, implementation, and assessment. The program is accomplished through the collaboration of the school library media specialist and the language arts teacher. Senator outlines ways in which they can collaboratively plan, teach, and assess units which use language arts as tools. She includes specific instructional programs, suggestions for staff development, examples of questions, organizers, and units for grades six through eight, ideas for creating schedules, and methods of working together to develop materials for instruction. ... Read more

Customer Reviews (1)

Informative and Practical
School media centers should support the curriculum. Ideally, teachers and school media specialists should collaborate to make the best use of all the resources in the school media center. However, too often both groups workin isolation, failing to capitalize on the potential benefits studentswould reap from their collaboration. This book is a great starting pointfor anyone seeking to establish greater collaboration between language artsteachers and school media specialists.Senator outlines a program whichincludes school media specialists and language arts teachers planning,teaching, and assessing together, rather than in isolation. In addition todescribing the program, Senator provides many useful sample resource unitsthat can be used immediately by teachers and school media specialists.Thebook primarily focuses on the middle school level, but Senator alsoincludes a chapter on how to adapt the program to elementary and secondarylevels. Overall, it is a wonderful idea source! Teachers, librarians, andmost importantly, students, should benefit from the use of a program likeSenator's. ... Read more

Product Description
This text provides a comprehensive overview of the best practices for organization and management of school-based speech-language pathology programs. Unlike other books that focus on implementing specific therapy approaches for various disabilities, this book provides a wealth of information, recommendations, and concrete examples of how to increase the value, visibility, and relevance of the speech-language pathology program within the context of today's changing school environment. ... Read more

Customer Reviews (1)

Like New
I found that this book was just as it was advertised. Like new... I am satisfied... ... Read more

Product Description
To help you better serve special needs children, PRO-ED presents Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners. While other resources may provide the basics, this book brings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation, Program Implementation, and Contemporary Issues) help readers increase their knowledge base by gaining a solid understanding of the principles andpractices underpinning today's learning disability movement. ... Read more

Product Description
To help you better serve special needs children, PRO-ED presents Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners. While other resources may provide the basics, this book brings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation, Program Implementation, and Contemporary Issues) help readers increase their knowledge base by gaining a solid understanding of the principles and practices underpinning today's learning disability movement. ... Read more

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Product Description
This is the story of how four large reform organizations in the USA came together to form a partnership known as ATLAS (Authentic Teaching, Learning, and Assessment). It provides a glimpse into the individual workings of these organizations and how they uncovered the craft of school reform. ... Read more

Customer Reviews (2)

New edition available.
The new edition of Information Power, now titled Information Power: Building Partnerships for Learning, was released by ALA Editions in June, 1998. These constitute the national guidelines and standards for school library media programs. An essential purchase for schools and libraries.

new edition
There is supposed to be a new edition of this in 1998 ... Read more

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Product Description
The ability to make decisions by locating and usingneeded information may well be the key skill for success in the 21stCentury. Here is all the information you need to implement this provenintegrated curriculum in your school. Developed by the recipient ofthe 1997 National Library Media Program of the Year Award, thiseasy-to-follow manual provides a complete information literacy modelwith a matrix for recording which units cover which skills.

Included are a K-12 curriculum with details on when key basic information, research, and production skills should be introduced, expanded, and reviewed and over 100 pages of model lesson plans and units for specific curricular areas. This unique how-to provides planning and assessment forms, 100 possible student products (such as photo essays, I-Search papers, and hypermedia stacks), and all necessary documentation - assessment tools, sample forms, in-service and policy documents. The accompanying CD-ROM contains the forms, handouts, and transparencies needed to teach the lesson plans and units. ... Read more

Customer Reviews (1)

Amazingly Useful!
This is one of the most useful books I have found for educational purposes.It provides solid information, but even better it has forms /work sheets.These are located in the book (for Xeroxing) and on theCD-ROM (for printing).You can alter the forms on the computer (CD-ROM) ifyou need to. For teachers, or librarians who work with the Internet anddatabase programs, this is great. ... Read more

Customer Reviews (1)

Excellent Text
This is a great book that suggests ways to improve literacy today in schools.It explains the need to change in elementary schools.This book is a wonderful resource for all educators! ... Read more

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more