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Since 1988, when the EC Commission issued its proposal for a Second Banking Directive containing the infamous reciprocity clause, the subject of the external dimension of the European internal market has figured high on the agenda of both political and academic discussions of the future of Europe. The criticism that the EC is constructing a "European Fortress" may have abated, but numerous questions continue to be raised about the EC's external trade policies. This book complements existing works on the relationship between the internal market and international trade by providing, for the first time, a systematic legal analysis of the external dimension of various instruments aimed at completing the internal market. Although intended to be a contribution to the academic analysis of this subject, this work deals with many topical and concrete policies such as the EC/Japan automobile arrangement, the Common Market organization for bananas, CoCom export controls, bilateral aviation agreements, and public procurement. It will be of equal use to practicing lawyers, EC officials, and scholars of EC law. ... Read more

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Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere.

The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on:

• Consumer Issues: Single Market and its Implications
• Export Behavior of European Firms
• Internationalization of European Firms
• Retailing Practices in European Countries
• Country Examples of European Distribution Channels
• Comparative Advertising Practices
• Internationalization of Scandinavian Firms
• Export Marketing Managerial Implications
  
  The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.

Customer Reviews (1)

A very good book for eu and MARKETING
Its one of the rare books existing about EU amd marketing.Is very well presented material helps even amateurs about the subject to understand what a marketer should do and consider when he is making business in E.U ... Read more

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This book places international trade law within an economic, political and sociological context, contending that globalisation is characterised by both homogeneity and diversity. The book focuses on the US and the EC, analysing different institutional and substantive aspects of unfair trade instruments, such as anti-dumping and countervailing measures and market access instruments. The book considers political action prescribed by formal constitutions in a wider socio-economic context, rejecting the a-historical and structurally blind normative idea of free trade. ... Read more

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During the last century international trade has becomeindispensable for many economies. This is not only the case for tradein primary raw materials and consumer products but also for secondary(recyclable) materials. With the rapid growth of the recycling sectorworldwide, trade in recyclables increased tremendously. It is strikingthat most of this trade flows from developed to developing countries.This book addresses the main causes of this typical trade pattern andinvestigates its economic and environmental effects by carrying outcase studies on waste paper imports in India, waste plastics importsin China, and used-tyre trade in Europe. The book concludes byrecommending policies that are aimed at preventing negative economicand environmental effects potentially resulting from trade inrecyclables. The book offers new ideas to researchers who are involvedin international trade, material flows, and waste management, andprovides new insights for decision-makers who are interested in WTOand the Basel Convention. ... Read more

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This text, written by leading scholars in international business, critically reviews the activities of European and Pacific firms. Transformations of markets and national economic systems associated with the activities of these corporations are posing many issues of adjustment and development, and are affecting decisions on long term investments in industrial capacity. This provides a framework and source of reference for policy makers in government, international agencies and the private sector to address the challenge and opportunities that arise from corporate, regional and financial integration of the world economy ... Read more

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The 250 years covered by Silver, Trade, and War marked the era ofcommercial capitalism, that bridge between late medieval and modern times. Spain, peripheral towestern Europe in 1500, produced American treasure in silver, which Spanish convoys bore fromPortobelo and Veracruz on the Carribbean coast across the Atlantic to Spain in exchange forEuropean goods shipped from Sevilla (later, Cadiz). Spanish colonialism, the authors suggest,was the cutting edge of the early global economy. America's silver permitted Spain to graft earlycapitalistic elements onto its late medieval structures, reinforcing its patrimonialism anddynasticism. However, the authors argue, silver gave Spain an illusion of wealth, security, andhegemony, while its system of "managed" transatlantic trade failed to monitor silver flows thatwere beyond the control of government officials. While Spain's intervention buttressed Hapsburgefforts at hegemony in Europe, it induced the formation of protonationalist state formations,notably in England and France. The treaty of Utrecht (1714) emphasized the lag betweendeveloping England and France, and stagnating Spain, and the persistence of Spain's latemedieval structures. These were basic elements of what the authors term Spain's Hapsburg"legacy."

Over the first half of the eighteenth century, Spain under the Bourbons tried to containexpansionist France and England in the Caribbean and to formulate and implement policiescompetitors seemed to apply successfully to their overseas possessions, namely, a colonialcompact. Spain's policy planners (proyectistas) scanned abroad for models ofmodernization adaptable to Spain and its American colonies without risking institutional change.The second part of the book, "Toward a Spanish-Bourbon Paradigm," analyzes the projectors'works and their minimal impact in the context of the changing Atlantic scene until 1759. Bythen, despite its efforts, Spain could no longer compete successfully with England and France inthe international economy. Throughout the book a colonial rather than metropolitan prisminforms the authors' interpretation of the major themes examined.

Silver, Trade, and War is about men and markets, national rivalries, diplomacy andconflict, and the advancement or stagnation of states. ... Read more

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This title was formally part of the Studies in International Trade Policy Series, now called Studies in International Economics.
... Read more

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China and Maritime Europe, 1500-1800 looks at early modern China in some of its most complicated and intriguing relations with a world of increasing global interconnection. New World silver, Chinese tea, Jesuit astronomers at the Chinese court, and merchants and marauders of all kinds play important roles here. Although pieces of these stories have been told before, these chapters provide the fullest and clearest available summaries, based on sources in Chinese and in European languages, making this information accessible to students and scholars interested in the growing connections among continents and civilizations in the early modern period. ... Read more

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This book charts the turbulent history of the International Federation of Trade Unions (IFTU) from its foundation in 1913, to its dissolution in 1945. Established to protect and advance the interests of workers of all countries, and to further international solidarity, the IFTU from the outset was beset by difficulties. Within a year the First World War split the fledgling organisation, underlining national interests and creating resentment between some of the most powerful union interests. Although these differences were patched up after the end of hostilities, the Revolution in Russia and rise of Soviet Communism, with own aspirations to leadership of international labour, soon created new tensions within the IFTU. Although no formal IFTU archive survives, Dr Van Goethem has drawn on a wealth of sources in France, Germany, Britain, North America and Scandinavia to reconstruct a convincing and lively account of the IFTU.Beginning with a chronological account of the IFTU, the book then provides thematic discussions regarding key themes, including the challenges offered by rival Soviet organisations, social reform programmes, the role of women, the American Federation of Labor, anti-fascist activities, the work of the IFTU during the Second World War, and the co-operation of international trade unions with Allied secret service and propaganda organisations. Despite the enduring appeal of internationalism to the trade union movement, the achievements of the IFTU were at best limited, and in 1945 it was dissolved, to be replaced by the World Federation of Trade Unions. Yet as this study makes clear these failures tell only one part of a much larger story. The history of the IFTU is intrinsically bound up with the history of the inter-war period, and the study of the former reveals a great deal about the latter. ... Read more

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In recent years the resort to trade restrictions for purposesof environmental policy has given rise to an increasing number ofinternational dispute settlement proceedings, both on the world-widelevel in the context of the General Agreement on Tariffs and Trade andthe newly established World Trade Organisation, and on the regionallevel in the European Community and among the member countries of theNorth American Free Trade Agreement. The present work discusses the evolution of trade law in the globaland regional context and analyzes and compares the differentworld-wide and regional approaches to the various interface problemsof trade and environmental policies. The book includes in an annex aselection of the most important provisions, reports and court cases. ... Read more

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This book constitutes the refereed proceedings of the International Conference on Web Services, ICWS-Europe 2003, held in Erfurt, Germany, in September 2003. The 16 revised full papers included in the book were carefully reviewed and selected for presentation. The papers are organized in topical sections on constructing and running service-oriented architectures, Web service security, configuration and communication, confluence with agent technology and semantic Web enabled Web services, and current and future issues. ... Read more

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Drawing on classical development theory and recent theoretical advances on the connection between expanding markets and technological developments, this book reveals the critical role of the expansion of Atlantic commerce in the successful completion of England's industrialization from 1650-1850. The volume is the first detailed study of the role of overseas trade in the Industrial Revolution. It revises other explanations that have recently dominated the field and shifts the assessment of African contribution away from the debate on profits. ... Read more

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The disappearance of the USSR as a superpower, to be replacedby the Russian Federation and a host of new states, has hadwide-ranging consequences in the field of law. The establishment ofmarket economies and the need to set up institutional frameworks tofoster the rule of law have precipitated comprehensive domestic lawreforms in the countries concerned.The major focus of the present work, however, is on the metamorphosisof the network of international law relations, brought about by thefundamental change in the political and constitutional climate and theemergence of numerous new actors. Apart from the relations betweenstates as the classical province of international law, the impact ofinternational law on national legal orders has acquired overwhelmingimportance and the successor states of the Soviet Union have notescaped the effect of this development. Some of the most urgentquestions thrown up by these developments are analyzed by a team ofleading legal specialists from the Russian Federation, North America,and Western Europe. ... Read more