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This is the first annotated bibliography to thoroughly cover the research studies on public opinion polls and survey research for the period 1935-1979. In addition to examining the first 45 years of polling and survey research in the United States, Walden provides appendixes on acronyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes. ... Read more

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Tracing the development of magazine publishing, McKay explores the business of magazines and the role of the magazine journalist.With the inclusion of specialistchapters on topics such as electronic publishing, she outlines the skills involved for these careers, looks at a range of feature writing and includes a discussion on "new journalism" and the status of reportage. ... Read more

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With the eight additional periodicals indexed in this fourth and last research volume, the bibliographical and biographical research of the editors and collaborators of the Wellesley Index to Victorian Periodicals will have identified altogether nearly 12,000 authors as the anonymous or pseudonymous contributors to forty- three major British monthlies and quarterlies. Volume IV's selection serves the series' overall goal of fairly representing the diversity in purpose and content as well as the literary excellence of British periodical journalism between 1824 and 1900; it also offers in this single volume much of the wide range of religious, political, social, literary, and commercial motivations underlying the efflorescence of publications of high quality in that society.

In this volume, at opposite ends of the political spectrum are the initially radical and Benthamite Tail's Edinburgh Magazine and the Anglo-lrish, vehemently Tory Dublin University Magazine. The short-lived Dark Blue, with its constellation of distinguished authors, was, like the Dublin University Magazine, the result of ambitious collegiate entrepreneurship, but, emerging in 1871, was almost exclusively devoted to literature and aesthetic criticism. Also included in this volume are two more important quarterlies, the Congregationalist British Quarterly Review and the Methodist London Quarterly Review. Although of sectarian foundation, each aspired successfully to address, from the perspective of its own religious convictions, a general readership with a wide variety of interests and curiosities. Finally, in the category of the frankly popular, family-oriented monthly featuring fiction and general-interest articles, magazines whose purpose was quite as much to entertain as to inform, there are Bentley's Miscellany, first edited by Dickens, and, towards the end of our period, Longman 's Magazine.

Volume IV conforms to the format of the first three volumes. In Part A an introductory essay on the publication history of each periodical is followed by each issue's Table of Contents, including the authorial signature, the Index attribution, and the evidence for that attribution. Part B provides bibliographies of the identified contributors together with identifying biographical data and the source of that data. Part C is an alphabetical bibliographical table of identified and unidentified pseudonyms and initials. An extensive appendix of corrections and additions updates the contents of Volumes I, II, and III. ... Read more

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Useful Periodicals Checklist
This important five-volume set still remains one of the most significant guides to Victorian periodical literature. It lists practically all of the contents, and--whever possible--it identifies the authors of unsigned articles. Unfortunately, it does not list the masses of poetry published in the pages of the influential magazines that come within its scope. It also does not list the contents of and contributors to such vital Victorian reviews as The Athenaeum. ... Read more

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This seventh volume of the annual Index to International Public Opinion contains data from public opinion polls conducted primarily from Spring 1984 through the first half of 1985 in all major regions of the world. Over one hundred and fifty-nation states are represented. The data published in this series are selected because of their widespread and continuing interest to professional researchers and the public-at-large. Much of the data is not only of current interest, but also deals with problems and issues that are of persistent concern and transcend geographical barriers. ... Read more

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We can't do without radio. However many new forms of mass communication are invented, the grandmother of them all remains indispensable. From Peru to Jordan, it's radio journalists who are often the first, and the last, to defy censorship and push the boundaries. As modern technology multiplies radio's reach, "Index" examines the medium and its messengers. Alexei Venediktov gives an exclusive interview on the secret of radio station Ekho Moskvy's survival - one of the last bastions of free speech in Russia; Joe Queenan reveals why he has no time for talk radio in the US and Shirazuddin Siddiqi on the programme the Taliban couldn't ban, plus Richard Norton-Taylor on the pursuit of secrecy; Marge Berer on a full-frontal cover-up; and, an exclusive extract from Javad Mahzadeh's acclaimed novel set during the Iran-Iraq war and Martin Rowson's Stripsearch. "Index on Censorship" is an award-winning magazine, devoted to protecting and promoting free expression.International in outlook, outspoken in comment, "Index on Censorship" reports on free expression violations around the world, publishes banned writing and shines a light on vital free expression issues through original, challenging and intelligent commentary and analysis, publishing some of the world's finest writers. This is the winner of 2008 Amnesty International Consumer Magazine of the Year. ... Read more

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The 1983-84 Index documents international opinion on problems such as terrorism, the continuing crisis in the Middle East, global economic imbalances, the conventional and nuclear arms races, and nuclear disarmament. Extensive coverage of the 1984 United States presidential elections, particularly the Democratic Party primaries, is provided. International surveys on such diverse subjects as job stress among managerial personnel, the Olympic Games, trust and cooperation between France and Germany, and the attitudes of Europeans toward nuclear weapons are included. ... Read more

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The fourth annual Index to International Public Opinion contains data drawn from surveys conducted or referenced in over one hundred countries. Almost 700 pages in length, volume four is almost twice the size of the first volume, and contains a substantial increase in the number of tables in which respondents are categorized by demographic factors such as sex, age, education, income level, etc. Additions to the roster of regions surveyed in previous volumes include places of current interest such as Central America, Northern Ireland, the Falkland Islands, Libya, and Wales. ... Read more

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Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: KDTH - Wikipedia, the free encyclopedia On Sunday, May 4, 1941 KDTH began broadcasting. The station was housed at 8th and Bluff Streets in Dubuque - where it has remained to this day. The station broadcast with 1000 watts. The transmitter was located in East Dubuque, Illinois, and it featured a three tower array. The station became established as an important news and information source in the Dubuque area. People like Bob Gribben, Betty Thomas, Gerald Red McAleece, and Gordon Kilgore became familiar names to a large part of the population. The Beginning It was a sunny Sunday morning, May 4, 1941 when AM 1370 KDTH signed on the air for the first time. The call letters K D T H were representative of the ownership, the Dubuque Telegraph Herald. Newspaper ownership spared no expense in providing a state of the art facility for the staff of 15 men and women employed to bring a new level of excellence to Dubuque broadcasting. The new two story brick building constructed at 8th ... Read more

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This seminal volume is a comprehensive review of the literature on children's television, covering fifty years of academic research on children and television. The work includes studies of content, effects, and policy, and offers research conducted by social scientists and cultural studies scholars. The research questions represented here consider the content of programming, children's responses to television, regulation concerning children's television policies, issues of advertising, and concerns about sex and race stereotyping, often voicing concerns that children's entertainment be held to a higher standard. The volume also offers essays by scholars who have been seeking answers to some of the most critical questions addressed by this research. It represents the interdisciplinary nature of research on children and television, and draws on many academic traditions, including communication studies, psychology, sociology, education, economics, and medicine. The full bibliography is included on CD.

Arguably the most comprehensive bibliography of research on children and television, this work illustrates the ongoing evolution of scholarship in this area, and establishes how it informs or changes public policy, as well as defining its role in shaping a future agenda. The volume will be a required resource for scholars, researchers, and policy makers concerned with issues of children and television, media policy, media literacy and education, and family studies.
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Customer Reviews (1)

Summarizing 50 Years of Research
There are an awful lot of opinions about children's television. This has in turn generated an awful lot of research, most of it well done, about the effects of television on children. This book, in turn consists of eight essays that summarize the relavant research in critical areas such advertising, program content, how children learn from TV, health aspects and of course violence. The essays are written by individuals who are recognized experts in their fields.

This book has been in preparation for about ten years and represents the net result of reviewing more than 2,000 research papers published in the United States. It describes the nature of the research that has been conducted as well as their findings. It also discusses, in many cases, the effects of what the findings discovered are also mentioned.

Finally there is a complete bibliography of the research reports included in the book and on a CD supplied with the book. ... Read more

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Each volume of the journal contains at least one issue devoted to a selected key theme or period. Recent Special Issues have included: Traditions of Creativity in Modern Spanish Literature (1996); Medieval Studies II (1997) - both edited by Ann L. Mackenzie (University of Glasgow); Translation Studies in Hispanic Contexts (1998), ed. Nicholas G. Round (University of Sheffield); Dynamism and Conflict: Valencia 1808-1975 (1998), ed. Paul Preston (London School of Economics), Ismael Saz Campos (University of Valencia) and Ann L. Mackenzie (University of Glasgow); Sound on Vision: Studies on Spanish Cinema (1999), ed. Robin Fiddian and Ian Michael (University of Oxford); Calder ... Read more

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This title includes: Don't Stop the Music! Read about the songs they tried to ban, the musicians stopped for playing live, and the singers who are put on trial in the bumper "Smashed Hits" issue of "Index"; What a Carve Up! Tyrannosaurus Rex and the Clash manager Peter Jenner on hidden censorship in the music biz; Yalla! Cairo, Beirut, Amman: Musician Khyam Allami travel the middle east; Finding Bird Jazz star Gilad Atzmon on Charlie Parker; Kurdish Blues Kaya Genc on the singers they try to silence; My Life is Under Threat Lapiro de Mbanga speaks to Index from his Prison Cell; and, Chaza Charafeddine's Unmissable Divine Comedy Exhibition. "Index on Censorship" is an award-winning magazine, devoted to protecting and promoting free expression. International in outlook, outspoken in comment, "Index on Censorship" reports on free expression violations around the world, publishes banned writing and shines a light on vital free expression issues through original, challenging and intelligent commentary and analysis, publishing some of the world's finest writers. Forthcoming December 2010: "Issue 39/4, Writers in Prison."This title is winner of 2008 Amnesty International Consumer Magazine of the Year. ... Read more

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Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy. ... Read more

Customer Reviews (2)

The only media planning book worth teaching from
I have run media departments in large and small agencies and done a lot of training.This is the only book that gives a realistic idea of what a media planner's job entails.It challenges students to think about marketing problems (as opposed to memorizing answers)and attempt to address them using communications vehicles.This workbook hits all the major areas and I have found that when students are taught using it (by someone who has media planning experience), that they often want to go into media planning as they understand the complexities and challenges we face.It will always make them a better marketing professional.

Must have if you are a Marketing Student
Is an excellent book for marketing students, ... Read more