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This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on September 25, 1995. The length of the article is 708 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Arkansas college saving bonds: not just for kids.
Author: James Martin
Publication: Arkansas Business (Magazine/Journal)
Date: September 25, 1995
Publisher: Journal Publishing, Inc.
Volume: v12Issue: n39Page: p29(1)

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This digital document is an article from Doors and Hardware, published by Door and Hardware Institute on February 1, 2003. The length of the article is 975 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A tale of two clients: tax gold when transferring your business--tax free--to the kids. (Tax Tip).
Author: Irving L. Blackman
Publication: Doors and Hardware (Magazine/Journal)
Date: February 1, 2003
Publisher: Door and Hardware Institute
Volume: 67Issue: 2Page: 48(2)

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This digital document is an article from NZ Business, published by Adrenalin Publishing Ltd. on December 1, 2009. The length of the article is 776 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Friends are for kids, fans are for business.
Author: Debbie Mayo-Smith
Publication: NZ Business (Magazine/Journal)
Date: December 1, 2009
Publisher: Adrenalin Publishing Ltd.
Volume: 23Issue: 11Page: 55(1)

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This digital document is an article from Entrepreneur, published by Thomson Gale on September 1, 2005. The length of the article is 663 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Parent trap? Entrepreneurs wonder what effect their businesses have on their kids.(FORWARD)
Author: Mark Henricks
Publication: Entrepreneur (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 33Issue: 9Page: 17(2)

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This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on August 24, 1998. The length of the article is 1685 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Hollywood homes in on Arkansas. (motion picture location shootings)(includes related article on the location shooting for 'The White River Kid')
Author: Jim Harris
Publication: Arkansas Business (Magazine/Journal)
Date: August 24, 1998
Publisher: Journal Publishing, Inc.
Volume: v15Issue: n34Page: p1(2)

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This digital document is an article from Black Enterprise, published by Thomson Gale on November 1, 2007. The length of the article is 1176 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: All about business: Ryan Mack teaches kids to take steps toward financial freedom.(Black Wealth Initiative)
Author: Diane King
Publication: Black Enterprise (Magazine/Journal)
Date: November 1, 2007
Publisher: Thomson Gale
Volume: 38Issue: 4Page: 71(2)

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Welcome to Kidfluence - an era unlike any other.From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom.

Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with.

Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids.

Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?
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Customer Reviews (2)

Good background information for marketing.
I bought this book to help create a marketing plan targetted towards kids. I thought it would have information on how to market to them but instead the book was mostly background information. Information like why kids spend money, what they spend it on and what they feel is important. Even though this wasn't what I expected, it still proved to be very useful information. I'm already modifying my marketing plan and business to cater to kids better.

I feel this book will help anyone when marketing to and understanding kids as consumers. I give it 5/5 stars because buying this book will definately help you run your business better.

Not surprisingly, kids aren't what they used to be!
A mind-expanding read - for anybody who interacts with kids today - parents, teachers, business people.This book explains who Generation Y is and how they got to be that way.Because childhood is something we've all experienced we may think we know what its like to be a kid today - Kidfluence explains why being a kid today is unlike anything experienced by previous generations.Anne Sutherland and Beth Thompson have written a book that is both easy to read and highly informed.They present information from a wide range of sources in a way that is both enlightening and enjoyable - it feels like a conversation rather than a lecture.And, for those who are "skimmers" check out the time saving "speed read summaries" at the end of each chapter. ... Read more

Product Description
In a world in which health is becoming a standard for the entire food and beverage industry, one of the current challenges (and a fecund opportunity) lies in the kids’ nutrition market. This report points companies towards some very clear and practical strategic directions for their kids’ food and beverage developments, production and marketing. The five key trends in kids’ nutrition for 2007 are: Key Trend 1: Free-from and natural is the future of kids’ food Key Trend 2: Healthy snacking - the boundaries between health, convenience and indulgence break down Key Trend 3: Better brains with Omega-3 Key Trend 4: Fibre and probiotics for better bowels Key Trend 5: It’s all about beverages Using real case studies from Europe, the US, Australia and Japan, and illustrated with graphs, charts and full-colour photographs of products, Five Key Trends in Kids’ Nutrition 2007 is a veritable guidebook for your company - those who don’t take note of the trends identified may find themselves lost in the outskirts of the vibrant, challenging and potent world of kids’ nutrition. ... Read more

Product Description
Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.

Sales of the leading organic kids’ brands have surprised most commentators by continuing to grow:

• In the US, the $100 million (€71.9 million) Annie’s brand has recorded sales growth of 25% since September 2008, with no sign of its growth abating yet.
• In the UK sales of organic baby food increased by 11.7% while non-organic sales grew at just 7%, with even established organic kids brands, such as Germany’s Hipp, growing at 8%.
• Many new kid-specific brands have all seen double-digit growth, driven by organic or all-natural brand credentials, even as consumers economized in other areas.

Product Description
This digital document is an article from Northern Ontario Business, published by Laurentian Business Publishing, Inc. on February 1, 2010. The length of the article is 760 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: From one fossil to another: put the kids in charge.(ECONOMICALLY SPEAKING)
Author: Dave Robinson
Publication: Northern Ontario Business (Magazine/Journal)
Date: February 1, 2010
Publisher: Laurentian Business Publishing, Inc.
Volume: 30Issue: 4Page: 4(1)

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This digital document is an article from Fairfield County Business Journal, published by Thomson Gale on January 23, 2006. The length of the article is 720 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Mark Sackerson: a stick in every hand.(Lacrosse coach for kids)
Author: David Toth
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: January 23, 2006
Publisher: Thomson Gale
Volume: 45Issue: 4Page: 39(1)

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on April 21, 2003. The length of the article is 995 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Company shines in children's publishing. (Competitive Edge).(Innovative Kids)
Author: Vincent Donato
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: April 21, 2003
Publisher: Westfair Communications, Inc.
Volume: 42Issue: 16Page: 1(2)

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This digital document is an article from Montana Business Quarterly, published by University of Montana on September 22, 2003. The length of the article is 4322 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Montana KIDS COUNT 2003: Indian children struggle with health care, poverty, and death.(Kids Count)
Author: Steve Seninger
Publication: Montana Business Quarterly (Refereed)
Date: September 22, 2003
Publisher: University of Montana
Volume: 41Issue: 3Page: 8(8)

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This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on March 2, 1992. The length of the article is 7116 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Nanny agency emphasizes screening. (Kids Care Consultants Inc.) (New Business) (Company Profile)
Author: Joan Delaney
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: March 2, 1992
Publisher: Westfair Communications, Inc.
Volume: v31Issue: n9Page: p6(1)

Article Type: Company Profile

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This digital document is an article from Montana Business Quarterly, published by University of Montana on December 22, 2002. The length of the article is 3827 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Limited access to health care a serious problem for Montana. (Kids Count).
Author: Steve Seninger
Publication: Montana Business Quarterly (Refereed)
Date: December 22, 2002
Publisher: University of Montana
Volume: 40Issue: 4Page: 14(6)

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This digital document is an article from Montana Business Quarterly, published by University of Montana on September 22, 2004. The length of the article is 4220 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Obesity and poverty: major concerns for Montana's children.(Kids Count)
Author: Steve Seninger
Publication: Montana Business Quarterly (Refereed)
Date: September 22, 2004
Publisher: University of Montana
Volume: 42Issue: 3Page: 9(9)

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This digital document is an article from Executive Speeches, published by Executive Speaker Co. on October 1, 2000. The length of the article is 4841 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: New Kid on the Block: Launching Your Business and Your Brand Successfully in an E-based Economy.(Cynthia Lewis of Telus Corp.)
Author: Cynthia Lewis
Publication: Executive Speeches (Magazine/Journal)
Date: October 1, 2000
Publisher: Executive Speaker Co.
Volume: 15Issue: 2Page: 16

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This digital document is an article from Fairfield County Business Journal, published by Thomson Gale on July 25, 2005. The length of the article is 792 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Technology keeps you communicating with your kids.
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: July 25, 2005
Publisher: Thomson Gale
Volume: 44Issue: 30Page: S6(2)

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