Product Description
This text takes a nuts-and-bolts approach to news writing for radio, television and the Internet, emphasizing the unique, first-hand experiences of the authors. Writing Right for Broadcast and Internet News covers the basics of writing for all three electronic media-television, radio and the Internet-from terminology and how stories should look on the printed page to determining exactly what to write. The text is filled with practical, current exercises and anecdotes from the field that are sure to engage students. They will learn how to write stories that are not only factual but compelling. They will also find out how to gather news and will get tips for conducting effective interviews and developing their own writing style.Writing Right also provides career information, salary data, and advice from professionals provided exclusively for this text. The text is the first in the market to specifically recognize that most broadcast news professionals now have Internet components to their jobs.Because the authors are currently working in broadcasting, they are able to dispel previous myths and offer updated and unique glimpses into the world of local and network radio, television, and Web sites. ... Read more

Customer Reviews (4)

Easy to Read & Practical
From the beginning the authors tell you their style is going to be conversational and it is. They write like broadcasters. Students can gage authenticity for themselves by looking at what a person has done and these two authors have valid credentials. I decided to do a little Internet investigation myself and discovered that Sharyl Attisson has her own consulting firm for would-be journalists.

Since my background is TV journalism before entering management and acedeme, I can relate to a lot of the "war stories" they share. Like one of the other reviewers mentioned, the section near the end on advise for people entering the field is solid. I did those things myself when I was getting started.

This book covers the news gathering process as well as writing. They add an ethics dimension in every part of the book. Also they make sure students have a clear understanding of the most basic terms used in the industry. Other writers would do well to follow that example alone, if nothing else.

Worth It
Jam-packed with more clear, practical info than any I've seen. A bit pricey but it's comparable with other required broadcast texts and better editorially. My favorite was the Careers chapter.

Good, but . . .
This is a fine book.I appreciate the concision and depth, certainly an asset of the authors' experience.This could be the best book on broadcast writing, but the price is too steep.This is a good $30 book, but to ask $50 is too much for students going into the lowest paid position requiring a college degree.

Inside Info
I was intrigued by the idea a book written by Ms. Attkisson and other current on-air professionals. I was not disappointed. It teaches writing while providing thought-provoking anecdotes and examples taken from the authors' real experiences.

I found "Writing Right for Broadcast and Internet News" very helpful in explaining how TV writing is translated to online writing. I was also impressed by how current it was, including examples from the September 11 attacks.

I especially liked the added bonus information on salaries, and career advice from professionals like Kerry Sanders, who's been all over TV reporting from Iraq for NBC.

In my TV writing class, we used the AP Broadcast News Handbook, which, as the title implies, is almost entirely a "Style Guide". We also used the Prentice-Hall Handbook for Writers, which is old and had nothing to do with the specifics of TV writing. "Writing Right" has a basic broadcast Style Guide, but the one in the AP Book is much more comprehensive.

"Writing Right" is more about the basics of finding and writing great news stories. For that, I heartily recommend it to anyone considering a career that requires writing news copy. ... Read more

Product Description
Indecency--arguably among the most provocative and incendiary issues in today's media--is speech at the edge of social tolerance. This timely volume examines broadcast and Internet indecency from legal and social perspectives, utilizing current cases and well-publicized examples. In exploring the issues associated with this highly controversial area, author Jeremy Harris Lipschultz makes headway toward an understanding of how indecency, as communication on the fringes of social norms, functions in defining free expression through specific types of speech. He contrasts conceptualizations of indecency and obscenity, synthesizes case law and social research, and develops theoretical generalizations for future research and study. His work provides a comprehensive examination of broadcast and Internet indecency issues and cases that serve to test generalizations about freedom of expression and one's ability to define free speech. ... Read more

Customer Reviews (1)

Current information
I discuss trends (Chapter 10) including the forthcoming "fleeting expletives" case now before the U.S. Supreme Court. ... Read more

Product Description

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why.

Product Description
The essential guide to copywriting--jam-packed with rules, tips, easy "how-to" nuggets, and commandments.

Great promotional copy grabs you by the throat and demands your attention. Great copy promises you things you want (or maybe a better word is "crave"). But how do copywriters know what to promise...and how to promise it? In this book, Herschell Gordon Lewis, one of the great copywriting artists of our day, supplies actual rules anyone can implement to create powerful, effective copy.

With more than 100 simple, time-tested rules that copy professionals use to captivate and convince readers, the book explains:1. General writing rules for how to be concise, take control, motivate readers, "warm up" copy, write a guarantee, and adapt copy for each medium, including the Internet.2. Specific rules for direct mail letters, television, radio, on-line, fund-raising, special-interest ... Read more

Customer Reviews (5)

The Art of Writing Copy
This book was single handedly responsible for taking my copy writing from good to much better.
Herschell Gordon Lewis has written the benchmark of copy writing with this volume. His writing about our writing is so practical, you'll be asking yourself "Why didn't I think of that?"
Buy this book. Read it. Practice its lessons. Improve your copy writing.
Will move you forward years beyond your experience.

Worth rereading - and reading once again
I took this book off my shelf to write a blurb for a bibliography and in flipping through it, realized just how much I learned from Herschell Gordon Lewis about the subtle nuances of writing copy.He understands the power of words like few other marketing experts I know. I highly recommend this and all of his other books on writing copy.

Helps Readers Improve Their Writing Skills!
Herschell Gordon Lewis, the author of many writing books, including Cybertalk That Sells, has updated his book, On the Art of Writing Copy. This book offers a fresh approach to learning the in's and out's copy writing. By gleaning from the many actual printed ads and rules provided in the book, every reader will begin producing better copy.

Lewis provides bold and creative solutions to creating copy for any occasion - including traditional and online advertising campaigns, corporate usage, news reporting, fund-raising, and general correspondence. Throughout the book, Lewis presents actual printed magazine advertisements that demonstrate various methods of communicating - his insightful critiques of them will help readers to structure, clarify, and polish up their own work.

Lewis has mastered the art of writing and so will his readers who apply the contents of this book.Specific instruction includes choosing and using words, exercising care in selecting words, manufacturing words for impact, creating effective sentence structure, producing motivational copy, writing guarantees, and targeting specific audiences. His short course on grammar and usage will help readers improve their writing skills.They will see immediate results.

This book will cater to the writing needs of many, including Web developers and online businesses. They will find this book particularly useful for creating professional-grade Website copy, e-marketing newsletters, and e-mail correspondence. This book would make a great writing class instructional guide. This book is essential reading!

On the Art of Blowing Your Own Horn
Instead of offering copywriters solid suggestions or advice based on experience, Lewis instead gambles that he will reach similarly jaded, sarcastic and negative readers who are eager to ride alongside him on hishigh horse.The author seems more interested in listening to his ownembittered critique of others' work than in instructing readers with realinformation.

I disagree strongly with most every advertisement he holdsup as an example of ineffective copy writing and/or visual communication.Itis almost as if Lewis belives his zealous slashing of others' work canreplace helpful examples. It is unfortunate that a book like this getspublished with such a promising title. Lewis doesn't even come close toproviding any sort of tangible help for copywriters who want to increasetheir repertoire or get another professional perspective.

Again, a winner book on copy and ads
Again, Herschell Gordon Lewis has written a great teaching volume on copy and ads.

In just the first four chapters, I ended up writing three new approaches to sell my wares. And, there are twenty three (23) or nearly TwoDozen more chapters for inspiration.

As an engineer turned merchant, thebiggest drawback to the works of H G Lewis is his assumption that thereader actually understands the English language. This is sometimes a shockto an engineer who defines a sentence simply as : " It starts with abig letter, and ends with a period."Reading these works actuallyimproves my understanding of my native tongue.

The examples used arequite up to date. Lots of visuals are presented for one to relate theideas.

I specifically appreciate seeing the many examples of High Tech(modest budget) ads which he has selected as examples of Hucksterism. Clever guys substiting cleverness for understanding - a deadlycombination.

I look forward to making money from reading this work.

Oh, it is also just plain fun to read as well.

James D Buch PhD - tooold, too educated and too experienced for today's Aerospace High Tech (readmore easily, salary too high and harder to manage than some less expensiveyoung kid. ... Read more

Product Description
The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry.

Readers new to radio understand how each job is best performed, and they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.

Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros.

Going strong after 20 years, The Radio Station is now in its seventh edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

*Classic and candid guide to the internal workings of radio stations
*Updated to include a discussion of the podcasting boom
*New analysis of satellite radio and its role in radio broadcasting today ... Read more

Customer Reviews (2)

Delivery
Delivery was very quick and the book was in a reasonable used condition, so I.'m very satisfied with the purchase

Good Book.
This book is up to date. It has current popular names in radio and has information about current radio technology. I think those are really the only things that get changed from each edition. This book gives a good general overview of all the aspects of radio. ... Read more

Product Description
If you are building, adding to, modifying, or even upgrading a commercial antenna system, and most especially if you hope to erect a new tower, then zoning laws apply to you. Antenna Zoning enables you to successfully navigate structure regulations, permitting, and even lease negotiations. Whether you are involved with broadcast radio or television, cellular telephone, paging, wireless internet service, or other telecommunications, this book is a must-have before you begin work on the project.

Author Fred Hopengarten is a specialized communications lawyer with extensive experience in antenna and tower regulation, and has been involved in many high-profile zoning cases. His first-hand experience comes to you in this book with lessons learned, case studies, examples, and material you can use presented in an easy-to-understand manner.

.Contains tactics that can help save you thousands of dollars in legal fees and speed up the process of obtaining necessary permits
.CD is packed with sample legal forms, cases, sample permit applications, lease clauses, and more
.Together, the book and CD are a complete toolkit for navigating the antenna zoning and leasing journey ... Read more

Product Description
This digital document is an article from Business Mexico, published by American Chamber of Commerce of Mexico A.C. on August 1, 2002. The length of the article is 661 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Radio on the Web. (Mexico on the Web).(includes web site highlight index of radio and television states in Mexico that broadcast over the Internet)(Brief Article)
Author: Ron Mader
Publication: Business Mexico (Magazine/Journal)
Date: August 1, 2002
Publisher: American Chamber of Commerce of Mexico A.C.
Volume: 12Issue: 9Page: 56(1)

Article Type: Brief Article

Distributed by Thomson Gale ... Read more

Product Description
This digital document is an article from Worldwide Telecom, published by Worldwide Videotex on May 1, 2005. The length of the article is 531 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: TELEGLOBE LAUNCHES DVB/IP FOR INTERNET GROWTH IN AFRICA.(digital video broadcast/internet protocol, Teleglobe International Holdings)
Publication: Worldwide Telecom (Newsletter)
Date: May 1, 2005
Publisher: Worldwide Videotex
Volume: 17Issue: 5Page: NA

Distributed by Thomson Gale ... Read more

Product Description
In this collection, scholars from various backgrounds discuss how emerging changes in media content and delivery influence culture, education, international relations, and human expectations in the Arab world. It traces global media trends of convergence and competition for a fragmented and diverse audience. Communication around the globe is easier now than any other time in history. Technology has expanded to the extent that it is affordable to large populations and consequently there are ramifications for the way people are interacting. The proliferation of social media such as Twitter and FaceBook has caused traditional media to alter the way business has been conducted. Educators, politicians, and merchants have all had to change as well. Convergence has meant a paradigm shift in the media landscape. In this book these emerging global media trends are examined from various perspectives. Certain regions of the world are viewed from sociopolitical and cultural perspectives. Citizen journalism is now a vital part of the media mix as decisions are made at the polls. Technologies of the 21st century provide options that previous generations did not enjoy.Media organizations have to be managed differently, educators have to prepare students in a different way, and governments have to work in the midst of a glass house created by the openness of such an age. Regulators are behind in adapting to the new realities. The emerging global media culture continues to expand and alter the way people live. This book considers those changes in these various arenas in the United States and other countries. ... Read more

Product Description
This digital document is an article from The Masthead, published by National Conference of Editorial Writers on June 22, 1998. The length of the article is 459 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Internet World Wide Web has allowed editorial writers and broadcast editorialists not only to concentrate on the issues that unite them as opinion writers but also to enable broadcasters to have their broadcasted opinions read. Web technology is enabling broadcast editorialists to post their editorials electronically minutes after the editorials have been taped. The Web is also providing opportunities such as allowing letter writers to talk to the editors and each other instantly.

Citation Details
Title: Web turns broadcast editorialists into publishers. (Internet World Wide Web)
Author: Neil Heinen
Publication: The Masthead (Magazine/Journal)
Date: June 22, 1998
Publisher: National Conference of Editorial Writers
Volume: v50Issue: n2Page: p11(1)

Distributed by Thomson Gale ... Read more

Product Description
Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com


* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show.Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio.Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking. ... Read more

Customer Reviews (11)

Getting up to speed
I'm not your average radio guy. I never went to school to learn any aspect of radio, nor was I already in the radio biz when I started my radio program. The truth is, I had never even read a book like this one when I began broadcasting "On the Road to Tsiyon." My story is very simple. I was passionate about getting out my message. Creating Tsiyon Radio was the means to that end. That's why, for me, producing the content was never the problem. It was the tech issues that were the big hurdle at first. Frankly, some of our early programs are great on the content side but less than polished on the sound production side. Fortunately, through study and experimentation production quality kept getting better, until we reached a professional standard of production. Armed with little more knowledge of radio than our own private radio universe, we soon found ourselves being broadcast internationally. At that point the time came to get up to speed on the radio industry and how it operates. That's when I turned to "Creating Powerful Radio" for those answers. This book was great for that, since it gives a wonderful overview of how to produce great radio in every department of the radio business. This has really helped me to interface with the stations that carry our program. The book was also a great confidence builder, in that I learned from reading the book that I was already doing a lot that the book recommends. I found out from reading the book that the enthusiasm and drive to share my message, which I brought to my program from the start, is a principle factor involved in "Creating Powerful Radio" - which is one reason why my program had intuitively already incorporated many of the vital ingredients put forward in the book. Beyond that, I learned some tweaks and tips from the book that have helped me to fine-tune my program. To others like me who may need a powerful overview of radio to quickly bring you up to speed, this is definitely a great pick.

THE INDIA DECLAIR SHOW . . . says "CREATING POWERFUL RADIO" is powerful indeed!!!
"CREATING POWERFUL RADIO" authored by Valerie Geller is THE BIBLE of learning, crafting, designing, and implementing your broadcasting vision!!! Period.

I know . . . because "CREATING POWERFUL RADIO" did that for me!!!

Written with the warmth of an heirloom cookbook, "CREATING POWERFUL RADIO" is the "REAL RAW RIGHT NOW . . ." of ALL that is broadcasting!!!

Regardless of what business you are in, and pursuing . . . the skill of communicating to prosper is key and core . . . to ALL.

Thank you Valerie Geller!!! I will ALWAYS love, and reccommend your book, and consultations. I love your work.

As I always say: "LOVE YOUR RESEARCH!!! LEARN HOW YOU LEARN!!! LEARN TO LOVE LEARNING!!!"

"CREATIVE POWERFUL RADIO" has helped me do just that!!! And it will help you too!!!

INDIA DECLAIR
THE INDIA DECLAIR SHOW . . .
REAL. RAW. RIGHT NOW . . .[...]

THE INDIA DECLAIR SHOW . . .
DECLAIR IT!!!

Required reading for radio people!
A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the perspective of management more times than not it is beneficial to anyone in any aspect of the industry. (And it is true, all talent really is 6 years old!)

If you only read one book on radio...
If you only read one book on Talk Radio this is the one to read.It's extremely practical.Valarie covers every little thing you will ever face in creating radio programming. Its like having radio's finest consultant for the price of the book.What a deal!

Creating Powerful Radio by Valerie Gellar
This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are new to the industry or even if you have been in the industry for a while, this book is a must have cos it will show you ways of finding new ideas, staying on top of the game and it will stop you from going stale. it's a powerful radio bible that all educational & broadcasting institutions should encourage students & staff to read.

Eno Eruotor
Broadcast Journalist
BBC Radio Manchester ... Read more

Product Description
Introduction to using online video. Video email, Video Podcasting, Video Blogging, Live Webcasting, Video Website Embedding and more. Create that WOW factor in your business. Strengthen relationships with customers and clients. Enrich marketing efforts and live webcast your service or product World wide with 3 clicks of the mouse. Create an additional revenue stream from using these technologies in your business. ... Read more

Product Description
This digital document is an article from The Mobile Internet (Boston, MA), published by Thomson Gale on December 1, 2007. The length of the article is 477 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Siano, Huaqi, and CMBSat join forces to deliver mobile TV in China.(BUSINESS)
Author: Gale Reference Team
Publication: The Mobile Internet (Boston, MA) (Newsletter)
Date: December 1, 2007
Publisher: Thomson Gale
Volume: 9Issue: 12Page: 8(2)

Distributed by Thomson Gale ... Read more