Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
You could not mistake him. He was somewhat stiff in his manner, and almost clerical in dress; which indicated much wear. He had a long, melancholy face, with keen, penetrating eyes; and he walked, with a short, resolute step, city-wards. He looked no one in the face for more than a moment, yet contrived to see everything as he went on. No one who ever studied the human features could pass him by without recollecting his countenance: it was full of sensibility, and it came upon you like a new thought, which you could not help dwelling upon afterwards; it gave rise to meditation, and did you good. ... Read more

Product Description
This volume is produced from digital images created through the University of Michigan University Library's preservation reformatting program. The Library seeks to preserve the intellectual content of items in a manner that facilitates and promotes a variety of uses. The digital reformatting process results in an electronic version of the text that can both be accessed online and used to create new print copies. This book and thousands of others can be found in the digital collections of the University of Michigan Library. The University Library also understands and values the utility of print, and makes reprints available through its Scholarly Publishing Office. ... Read more

Product Description
This is a reproduction of a book published before 1923.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process.We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
Charles Lamb (1775-1834) was an English essayist with Welsh heritage, best known for his Essays of Elia and for the children's book Tales from Shakespeare (1807), which he produced along with his sister, Mary Lamb (1764-1847). Charles and Mary both suffered periods of mental illness, and Charles spent six weeks in a psychiatric hospital during 1795. He was, however, already making his name as a poet. Despite Lamb's bouts of melancholia, both he and his sister enjoyed an active and rich social life. Their London quarters became a kind of weekly salon for many of the most outstanding theatrical and literary figures of the day. On her own, Mary Lamb published an epistolary work, Mrs Leicester's School (1809) which the poet Samuel Coleridge believed would and should be "acknowledged as a rich jewel in the treasury of our permanent English literature." Among their other famous works are: Specimens of English Dramatic Poets (1808) and Poetry for Children (1809). ... Read more

Product Description
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other! ... Read more

Customer Reviews (16)

used one. price:$1.5 great book!
I bought a used of this and it was so....good!
it has a password in it allow me to learn info from its website.
Only 1.5+3.99 shipping.

MKTG 3.0 book
The book is full of great info but a little blah to read. Im reading it for a college marketing course and know if I follow the readings ill do fine.

Amazon Purchase
This was my first time purchasing an item on ebay.
The textbook was described as new and indeed it was.
I asked for to be shipped standard shipping and it arrived just in time.
However, if I need a product sooner, I will need to request for a quicker shipping rate.
I will be hopefully purchasing textbooks in the future.

Needs better examples and definitions
This book reads like a magazine, if you are looking for great detail in examples and definitions, this book will not meet you expectations.

Can I rate this at zero stars? Thank God for good teachers!
The layout of the text is simply atrocious.If you like reading magazines, then this is the book for you, but if you're interested in learning from a well-organized and greatly presented book, look elsewhere.

The randomly placed images and statistics are more than ample to detract from the text itself, which seems to lack content anyway. Although all the terms are there, it would seem that you really have to seek them out among the oddly-shaped columns that zig and zag with random and oft useless images.

The online features of this book aren't any better.Trying to be "hip" or "cool" only works well when enough effort is put in to the attempt.Just signing in is a hassle, seemingly taking two or three links to new browser windows every time, and it isn't better once you get there.The quizzes are really difficult to navigate, and the feedback sometimes can be as little as, "Review Learning Objective 5."I thought the entire point of online quizzes was the instant feedback functioning as a reinforcer!Plus, if you've spent the time getting to and through the quiz already, the chances of going back to the book after all the hassle are slim to none, at least if you get as frustrated as I do with intensely difficult website navigation.

Add all of this to the fact that the PowerPoint presentations for the chapters are complicated and animated enough to mandate a large size, and that the website itself will not upload these ~7mb files to you at a speed faster than about 200 *KB* /sec (very, very slow...in Firefox, Chrome OR Explorer!), often dropping to zero for no apparent reason.I have tried for hours and have yet to even see one come across the proverbial wire.

Overall, this is a terrible book.Physically, the layout makes my eyes hurt and makes the information far less accessible than if it were written and organized well.Electronically, the website looks "cool" at its face, but the function is hampered through lack of applicable content, poor navigation and impossibly slow download speeds for unnecessarily large PowerPoint files.

As a student, I beg teachers who might read this review to shy away from this sham book.I don't know if McGraw-Hill or Wiley have a marketing book, but all of my experiences with those publishers have been much better than this one, in layout, content presentation and especially online usability.

Sure, it might be cheaper, but everyone has their own story which concludes with, "You get what you pay for." ... Read more

Product Description
This book examines national fair housing policy from 1960 through 2000 in the context of the American presidency and the country's segregated suburban housing market.Arguing that a principal reason for suburban housing segregation lies in Richard Nixon's 1971 fair housing policy, it traces Nixon's housing legacy through each presidential administration from Gerald Ford to Bill Clintonand as detected in the decisions of Nixon's Federal Court appointees. ... Read more

Product Description
This is a reproduction of a book published before 1923.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process.We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more

Product Description
This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. ... Read more

Customer Reviews (3)

AMAZING price, great condition
This book was over $100 cheaper than anywhere else I found it. Great condition, too.

Market orientation, target market& strategies
This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Book sent without CD
Never got the CD. Despite an email sent to the seller, never got a response. ... Read more

Product Description
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words.This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ... Read more